Benhauer, producer of SALESmanago Marketing Automation software, reports income of 6,5 million and revenue of 1,5 million PLN. According to Datanyze, SALESmanago is used by almost 3000 companies in 30 countries. System is 6th top platform of this kind in the world. Benhauer established also subsidiary in Great Britain, another subsidiary is currently being formed in New York.
Furthermore, SALESmanago is sold by over 200 marketing agencies in Poland and 30 over the world, e.g. in USA, Spain, Germany, Portugal, Czech Republic and Ecuador. In 2014 the company released new products, as Marketingmatic – Marketing Automation system dedicated to small ecommerce, and introduced beacons for offline tracking.
– More and more marketing departments in Poland implement automation. For us plan for 2015 is to achieve once again 100% increase in income and revenue, and work hard on business scaling, because in a very short time out of the small company we became a big international organization with 80 employees – says Grzegorz Błażewicz, SALESmanago CEO and founder.
Marketing Automation is currently the most dynamically developing area of marketing and sales software. According to IDC, it will be worth 4.8 billion USD worldwide to the end of 2015, what means increase from 3.2 billion in just 5 years. Gleanster estimates that 2015 is going to be crucial for the branch: 84% of successful companies will implement Marketing Automation by 22% total adaptation of such solutions in companies all over the world.
System offers tools for identyfying website visitors along with monitoroing their behavior, and allows for automation and personalization of marketing processes via email, ad networks, mobile, direct sales and dynamic content on the website.
Benhauer is a Polish company, based in Cracow, established in 2011 by Grzegorz Błażewicz and Konrad Pawlus. SALESmanago is used by biggest companies in Poland, like Getin Group, Komputronik, Merlin, Yves Rocher, Rainbow Tours and large group of small and medium-sized enterprises. In 2014 Rafał Brzoska, founder and CEO of Integer Group (including Paczkomaty and InPost) purchased for 5 million PLN 20% of shares in Benhauer company.
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