Marketers aren’t romantic types. They love solid numbers and hard stats. In a word, they search for data they can work on, not intuition or gut feelings.
But sometimes you simply don’t have time to research everything on your own. Thus you need some help: sources of reliable stats, reports and data you can download for free. We prepared for you a list of websites and reports where you can find reliable and useful information.
Note: in most of them you have to give your email address in exchange for access to data.
1. Marketing Sherpa Free Reports
Research company dedicated to marketing issues. Their free reports involve topics like E-comerce, Email Deliverability or Paid Search.
Regular subscribers get access to dozens of valuable stats in posts such like that one on Millenials. You can really count on in-depth analysis and well-researched reports.
Offers plenty of reports, some of them free, some paid, from many areas of business, including inspiring research on marketing, e.g. on video content – marketing automation alingment.
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No surprise, they publish charts on marketing-related issues. Big reports are paid, but you can find a lot of free data there, often you can download it in Excel.
Marketing Profs, a portal we recommended before, gathers a huge community of experienced professionals. Go there when looking for specific data on narrow topic, like Holiday and Back-to-School Email Benchmarks. Offers free and paid version.
Once in a year Curata, a company dedicated to sontent strategy solutions, prepares content marketing benchmark study, based on interviews with 500 marketers.
6. The State of Content Marketing 2015
Another great report about content marketing, created by Content Marketing Institute. How companies use it in practice and what they achieve? All explained, with solid numbers.
Trend research and forecast team, offering inspiring insight into society, shopping habits and lifestyle changes. Read about post-demographic consumerism, no interface, or new currencies.
Shorter and longer pieces covering every aspect of marketer’s life. Created by experienced experts, what guarantees high quality of pieces. Our favorite one: Mobile Marketing.
Case studies, commentaries, guides and whitepapers. The website is very intuitive, so you can easily find the data on specific problem you research.
10. CMO Council
In the link above you can find a list of various stats you can use, e.g. on customer experience in social media, profits and costs of content marketing and e-commerce growth. A bit of a mishmash, but very insightful.
11. E-marketer
Although the content is mostly paid research, you can still find amazing and useful stats in their Articles section.
All you need to know about social media, based on recent research, so everything is up to date.
13. Business2Community: Social Media and Marketing Stats
We love content from Business2Community. In the link above you will find a set of 104 inspiring facts and numbers to drive your marketing and encourage new ideas.
14. SALESmanago Marketers Library
Concise 20-pages long ebooks focusing on implementation of Marketing Automation in various contexts: from Internte of Things to mobile to Developing Shopping Experience.
Where do you get your stats from? Let us know in comments!
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