Have you assured customer of “highest quality at lowest price”? Have you used just a little bit of emotional blackmail with the phrase “only now”? Have you posted a stock photo of businessman on the racecourse, indicating dynamics and efficiency of your company? If you can remember no more sins, read our list. We collect […]
Marketing experts love to play gravediggers. They already put SEO, traditional media, social media and SMS marketing to death. SMS is depicted as Cinderella’s older, ugly sister: insistent, aggressive and unlawly claiming her right to prince customer. In the fast Internet era it actually is archaic: it goes back 22 years and the first SMS […]
Benhauer, producer of SALESmanago Marketing Automation software, reports income of 6,5 million and revenue of 1,5 million PLN. According to Datanyze, SALESmanago is used by almost 3000 companies in 30 countries. System is 6th top platform of this kind in the world. Benhauer established also subsidiary in Great Britain, another subsidiary is currently being formed […]
Is there a proven recipe for start-up? How to manage a team? Is HR department really necessary? What is the key to success in business? What do managers read? Last week on Facebook you asked dozens of questions to Grzegorz Błażewicz, CEO and founder of SALESmanago Marketing Automation. Today we present most interesting of them […]
Best time for sending? Optimal amount of articles? Can newsletter be long? Acceptable unsubscription rate? How to build a list? Learn all about email marketing myths. Sometimes we get seduced by simple recipes, instead of asking ourselves more difficult questions: about aim, function and situation in which our message will be read. We will try […]
67% of shopping cart is abandoned (according to Baymard Institute) and 95% of our website visitors doesn’t leave any personal detail – they just leave while viewing products. See how our clients handled that situation applying SALESmanago retargeting. You will learn when to use retargeting, are anonymous users worth investing in and why email marketing […]
We love Lead Nurturing. We worship its efficiency. 45% higher ROI. Shopping carts 47% bigger. 50% of ready to sales leads by 33% lower costs. 10% revenue increase after 6-9 months. It all awaits for you, unless you make one of these 7 common mistakes. Learn how to avoid them! 1 Misconceptions: what is Lead […]
Market is defined today by rapidly changing customer habits. One of them is ROPO effect: Research Online, Purchase Offline. That new shopping practice puts marketers in different situation and calls for new solutions. 88% of smartphone owners use them to search for information and reviews of products – sometimes even in physical store. Are you […]
Imagine yourself a scooter. And 30-year man on it. And a woman behind him. And two kids behind her (yes, still on the same scooter). Cuddled tight against each other, they set off and drive through crowded, noisy street. When Ratan Tata saw such situation, he decided to do something about it. People, no matter […]
Every day we produce 2500 000 000 000 000 000 (2,5 quintillion) bytes of data. We could record them on 10 million Blu-Ray discs and put in the pile, which would be 4 Eiffel Towers high (according to DataFloq). So big and varied data pose quite a challenge when it comes to processing and interpreting. But that very skill […]
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