Most overused marketing clichés. Do they work?
Most overused marketing clichés. Do they work?

Have you assured customer of “highest quality at lowest price”? Have you used just a little bit of emotional blackmail with the phrase “only now”? Have you posted a stock photo of businessman on the racecourse, indicating dynamics and efficiency of your company? If you can remember no more sins, read our list. We collect […]

Is SMS marketing dead? 10 reasons why not

Marketing experts love to play gravediggers. They already put SEO, traditional media, social media and SMS marketing to death. SMS is depicted as Cinderella’s older, ugly sister: insistent, aggressive and unlawly claiming her right to prince customer. In the fast Internet era it actually is archaic: it goes back 22 years and the first SMS […]

Over 100% increase in SALESmanago income and revenue in 2014
Over 100% increase in SALESmanago income and revenue in 2014

Benhauer, producer of SALESmanago Marketing Automation software, reports income of 6,5 million and revenue of 1,5 million PLN. According to Datanyze, SALESmanago is used by almost 3000 companies in 30 countries. System is 6th top platform of this kind in the world. Benhauer established also subsidiary in Great Britain, another subsidiary is currently being formed […]

100 questions to… SALESmanago

Is there a proven recipe for start-up? How to manage a team? Is HR department really necessary? What is the key to success in business? What do managers read? Last week on Facebook you asked dozens of questions to Grzegorz Błażewicz, CEO and founder of SALESmanago Marketing Automation. Today we present most interesting of them […]

Ultimate guide to email marketing: 11 most frequently asked questions
Ultimate guide to email marketing: 11 most frequently asked questions

Best time for sending? Optimal amount of articles? Can newsletter be long? Acceptable unsubscription rate? How to build a list? Learn all about email marketing myths. Sometimes we get seduced by simple recipes, instead of asking ourselves more difficult questions: about aim, function and situation in which our message will be read. We will try […]

7 Common Lead Nurturing Mistakes
7 Common Lead Nurturing Mistakes

We love Lead Nurturing. We worship its efficiency. 45% higher ROI. Shopping carts 47% bigger. 50% of ready to sales leads by 33% lower costs. 10% revenue increase after 6-9 months. It all awaits for you, unless you make one of these 7 common mistakes. Learn how to avoid them! 1 Misconceptions: what is Lead […]

What do you need to know about ROPO effect?
What do you need to know about ROPO effect?

Market is defined today by rapidly changing customer habits. One of them is ROPO effect: Research Online, Purchase Offline. That new shopping practice puts marketers in different situation and calls for new solutions. 88% of smartphone owners use them to search for information and reviews of products – sometimes even in physical store. Are you […]