Market is defined today by rapidly changing customer habits. One of them is ROPO effect: Research Online, Purchase Offline. That new shopping practice puts marketers in different situation and calls for new solutions. 88% of smartphone owners use them to search for information and reviews of products – sometimes even in physical store. Are you ready for this?
– who ROPO impedes analytics and Lead Nurturing programs,
– what to take into consideration when it comes to ROPO,
– what actions can you take.
You will find all the knowledge needed in infographics below.