Market is defined today by rapidly changing customer habits. One of them is ROPO effect: Research Online, Purchase Offline. That new shopping practice puts marketers in different situation and calls for new solutions. 88% of smartphone owners use them to search for information and reviews of products – sometimes even in physical store. Are you ready for this?

– who ROPO impedes analytics and Lead Nurturing programs,

– what to take into consideration when it comes to ROPO,

– what actions can you take.

You will find all the knowledge needed in infographics below.

sm_infografika_ropoEN (1)