Small, dynamic companies develop radically different organization culture than big enterprises, often locked up in their stiff procedures and forgetting that „Because we always do it that way” is a very, very bad answer. Obviously, big company cannot allow itself for operating in start-up style, but still it should draw inspirations from beginners and come […]
Right keywords in the subject line? Hacking algorithms? Pure magic? Nope. The truth is brutally simple: people read your newsletter because it’s valuable. If you build their trust in your content, they will read it. Today recipients’ responses constitute a base for any spam filters. So what to do to encourage them to read your […]
If you run out of steam, feel stuck without any new idea, and need fresh inspiration to get you back on the right (creative) track, resort to the wisdom of old (or not so old) masters – recognized experts in the field. Their energy encapsulated in a form of short aphorisms will provoke you to […]
Each marketing agency considering widening its array of services with Marketing Automation should begin with developing an offer that will satisfy its customers’ needs. Your customers’ needs depend mostly on the size and type of budget, hence you should provide a couple of diverse bundles, each dedicated to specific type of client. Luckily, Marketing Automation […]
Today more than 160 marketing and interactive agencies offer Marketing Automation, including many recognized companies such as Emred, Marco, Datatekin, GB Interactive and Yaapas. Why? The reason lies in high competition on marketing services market and increasing customers’ expectations, which put agencies in difficult position. They are forced to spend most of their time and […]
Prepare for a journey your customer will make! If you won’t plan it, user will consider your website chaotic and irrelevant. Although he goes through 80% of the decision-making process on his own, you still are responsible for delivering him pleasant, convenient and intuitive experience. Planning buyer’s journey might turn into a journey for yourself […]
If you are so close to your smartphone that you even sleep together, just as 44% of adults do, we found for you the best apps that will help you work more efficiently and conveniently. Most of them are free. We focused on 8 areas: contact management, knowledge acquiring, documents, creation, micro-content, productivity, social […]
You should’ve started your business in primary school. 9-year-old businesspeople conquer the world! Standard young age for entering the game – 21 (Jobs, Gates) or 23 (Zuckerberg) – becomes today a time for retirement planning and careless spending of billions of dollars earned before. What is the key to kids’ success? Youthful enthusiasm? Lack of […]
Welcome message is a specific subtype of transactional message, sent in response to user giving you his email address (by registration, subscription, filling in the form). It aims at starting the relationship on the right foot and reduce possible future opt-outs. Because you can’t make a first impression twice, design the message carefully. What to include […]
Do you know the type? “Please call me in 6 months”; “I’m physically unable to say no or interrupt, so I’m going to just listen, although I should have told 10 minutes ago that I won’t buy this”; “That spam again! I won’t read that”; “I’d love to, but…”; “I gave false phone number in […]
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