You’re only converting 2% of your traffic into customers, says Adam Schwartz. That number can be depressing – you waste so much energy and money! But the glass is also half full. You can tap into the potential of your visitors and keep them with these 7 tricks. Turn Visitors into Loyal Customers. Download Free […]
20 years ago Jeff Bezos started to make rules of e-commerce, discovering new strategies of selling online. Today, when the future of brick and mortar stores seems insecure, Amazon opens its first physical bookshop in Seattle. Why? Enquiring minds want to know. Create Amazing Shopping Experience. Download Free Ebook Death sentence for physical stores? E-commerce […]
Who is the most famous marketer of all time? Steve Jobs? Bill Gates? Lady Gaga? Richard Branson? No! In the remote past of marketing, you can find spectacular discoveries that resisted the passage of time. Although marketing technology changed, these rules still apply: we must focus on customers’ emotions and experience, love testing and treat […]
Lead Nurturing, or customer education through a series of automated messages introducing her to the store, sharing tips about using the product and delivering knowledge needed to make a purchase decision, is one of the most effective strategies to build long-term relationships with the audience. In the process, a lead is gradually prepared to buy, […]
Where do you get fresh campaign ideas? Today marketing is tricky. Conventional universal manuals and textbooks seem useless while there is too many valuable content on the web to read it all, not to mention that you can also stumble upon many medium-quality, unoriginal and useless pieces. For all of you who search for some […]
Marketers know that Marketing Automation delivers real value, yet they delay with choosing the platform and implementing it, Andrew Jones (Venture Beat) says. Why? One of the reasons is numerous understatements and misconceptions grown around the problem. That’s why we would like to organize knowledge on Marketing Automation: show how it works, what features it […]
Do you work in eCommerce? We wrote that ebook for ecommerce owners and marketers operating within that field. The size of your business doesn’t matter – tips and best practices discussed below apply to SMB as well as to large companies. All you need is a strong conviction that customer experience is a crucial element of your entrepreneurship, not a […]
B2B vs B2C Purchase Process “More and more B2C marketers are adopting B2B strategies?” – sorry guys – it’s BS. We understand that they faced the huge increase of B2C companies and Online stores entering marketing automation, but selling them the same software as for B2B and explaining with analysts that they should adopt B2B strategies is not good. […]
![History of a PC: from Leibniz to Linux [photos]](https://blog.salesmanago.com/wp-content/uploads/2015/10/239H-1024x682.jpg)
Do you remember the sound of a fountain pen scribbling on the paper? Or a traditional phone ringing? Or the anxiety when you have to ask a stranger for directions because you forgot your map and are lost in the city? Can you imagine your life without a PC at all? You know, back in […]
You lose customers out of indifference and wrong attitude. 68% of consumers declare that this is the reason why they stop buying from or use the services of the provider. For comparison, only 14% of customers leave a brand because of the attractiveness of competitors’ offers (Business Brief). It means that if you lose a […]
