SALESmanago Live Product Demo

Wednesday, 10:00 am CEST

SALESmanago Live Product Demo

Wednesday, 10:00 am CEST

REGISTER

12 Facts and Stats About Lead Nurturing You Must Know

pouring from watering can on grass waterLead Nurturing, or customer education through a series of automated messages introducing her to the store, sharing tips about using the product and delivering knowledge needed to make a purchase decision, is one of the most effective strategies to build long-term relationships with the audience. In the process, a lead is gradually prepared to buy, and at the same time she receives an extra value: information. This method, although derived from the B2B sector, is used today also in B2C and e-commerce. If you haven’t introduced it yet, see what you’re missing. If you already educate your customers, see how you can do it better.

1. Lead Nurturing allows you to generate 50% more qualified leads to sales at 33% lower costs (Forrester Research).


Practical Guide to Lead Nurturing implementation. Download the ebook for free


 

2. 73% of B2B leads are not ready to be passed the sales department (Marketing Sherpa).

 

3. Nurtured leads spend 47% more than non-nurtured ones (Annuitas).

 

4. Lead Nurturing also delivers immeasurable value. As Jon Miller says, it “shares good feeling”, what has an invaluable role in building long-lasting relationships.

 

5. Consumers today can be 90 percent of the way through the buying process before they reach out to a salesperson. (Venture Beat). They do solid research before the purchase, so accompanying them in the process with Lead Nurturing educational content becomes a strategic advantage.

 

6. In 80% of businesses, it takes 5 – 12 interactions between customers and a brand for sale to occur (Stream Feed). So instead of hoping for spontaneous purchases, build trust and provide useful materials.

 

7. Lead Nurturing is traditionally conducted by a series of e-mail messages, but you can also use other channels, for example, Social Media.

 

8. How to Design Process Lead Nurturing? How to plan educational content in time? Brian Carroll, Executive Director of the MECLABS, recommends reconstructing the customer journey through the sales funnel. The easiest way to do it is reverse analysis: we start from the purchase and find the actions that proceeded it.

 

9. 79% of leads visiting your website never convert to sales. The reason is a lack of Lead Nurturing program, which would keep those who have not yet made a decision to purchase (Source: MarketingSherpa).

 

10. Remember that Lead Nurturing is not just campaigns for fresh, newly acquired leads. Use them also to increase retention, prepare thematic educational programs (if you create a lot of content, it’s an excellent idea to recycle it) or onboard new employees (a good solution for big business).

 

11. Lead Nurturing can be successfully implemented it in B2C and e-commerce. The boundary between B2B, B2C and e-commerce blurred: “The buyer, in general, whether in the B2B or B2C space, is increasingly self-educating through online research, peer opinions and social media” (Louis Foong).

 

12. 43% of B2B companies have observed that the sales cycle lengthens, statistically by 22% (Tom Pisello). A larger interval between the first touch and the purchase means that marketers need to put more energy into maintaining a lead for so long. Lead Nurturing campaigns will help.

Lead Nurturing becomes an unmissable weapon in a marketer’s arsenal. It helps fight the waste of resources. How many of us pump a lot of money into campaigns that generate leads, only to lose them after one or two visits? Lead Nurturing puts an end to it and allows marketers to build relationships based on providing value and knowledge.

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

[WEBINAR RECORDING] “Get Your eCommerce Ready for 2024: Lessons Learned in 2023, Essential Trends, and Tech Innovations for Online Stores”
[WEBINAR RECORDING] “Get Your eCommerce Ready for 2024: Lessons Learned in 2023, Essential Trends, and Tech Innovations for Online Stores”

    The recording of our latest webinar, hosted by SALESmanago’s Director of Solutions Consulting, Alexander Skalka is available.     Grab a coffee, get comfy and learn:    – Tactics implemented by top performing eCommerce companies in 2023. – Top eCommerce trends for 2023/2024: Artificial intelligence, data privacy, zero page data and more. – New […]

Insights from our online intimate discussion with Vinny O’Brien, top consultant to global fast fashion retailers.
Insights from our online intimate discussion with Vinny O’Brien, top consultant to global fast fashion retailers.

    In a bid to unlock the secrets behind skyrocketing sales and amplified conversions within the realm of fashion eCommerce, our recent webinar held under the auspices of Customer Experience Magazine, in partnership with SALESmanago, proved to be an enlightening rendezvous. The spotlight of the event was none other than Vinny O’Brien, the Group […]

VTEX Connect LATAM 2023: Your Gateway to Unleashing Ecommerce Excellence
VTEX Connect LATAM 2023: Your Gateway to Unleashing Ecommerce Excellence

    Why VTEX Connect LATAM 2023 is THE Ecommerce Event of the Year   Cutting-Edge Insights: Industry experts from Dior, Reeboks, Levis and many more, hear what is shaping the future of ecommerce in Latin America. Networking Extravaganza: VTEX Connect LATAM 2023 is more than just a conference; it has ample networking opportunities, enabling […]

Marketers: Be like Barbie. But Don’t Forget to Think Like Oppenheimer.
Marketers: Be like Barbie. But Don’t Forget to Think Like Oppenheimer.

    In the fast-paced world of eCommerce marketing, a clash of two seemingly contrasting values has taken center stage: the creative charm of Barbie and the analytical prowess o f J. Robert Oppenheimer. Picture this: a marketing specialist – a vibrant, colorful persona like Barbie, exuding creativity and charm. But beneath the vivid exterior […]

Behind the Scenes: Get to Know Our Team Better – Aneta Reclik
Behind the Scenes: Get to Know Our Team Better – Aneta Reclik

    1. How has SALESmanago changed since you came to work here?   Five years is a long time, so there have been changes in almost every aspect: procedures, team members, tasks performed, benefits, the place where work is done, and how the meetings are held—including the whole hybrid experience. Each new person joining […]