Telefonica, Oriflame and 1500 other new customers plus $7mln revenue of SALESmanago Marketing Automation in 2016
Telefonica, Oriflame and 1500 other new customers plus $7mln revenue of SALESmanago Marketing Automation in 2016

SALESmanago, a leading European marketing automation platform, 5th consecutive year achieved 100% increase in revenue. Among the new customers, the most prominent are global Oriflame, the largest Spanish companies like Telefonica and Endesa and brands like KFC, Pizza Hut and Starbucks. Employment at the company grew from 60 people in December 2015 to over 250 […]

I Told You So! A Tale of How CMO Spend More on IT Than CIO
I Told You So! A Tale of How CMO Spend More on IT Than CIO

It all started about five years ago. Just then, Gartner analyst Laura McLellan, said that by 2017 the CMO will spend more on IT than the CIO. Explaining her thought, McLellan added that marketing departments spend an increasing part of their budgets on new technologies and services in cooperation with the IT departments as well […]

[Free Ebook] How to Create a Perfect Push Notification and Reactivate App Users
[Free Ebook] How to Create a Perfect Push Notification and Reactivate App Users

From time to time we write you a little something on mobile applications. Even though they aren’t directly related to website marketing, they still are one of the pillars of digital marketing, especially since smartphones have become popular gadgets available for the average bread eater. Statistics show both the huge potential and the risks associated […]

Top 15 Posts on Marketing and New Technologies: November 2016
Top 15 Posts on Marketing and New Technologies: November 2016

Virtual reality, post-truth, fight for the real news in the Internet – this is what the Internet talked much about in November 2016. Enjoy reading!   Meet the Polish Prometheus – one of the fastest computers in the world Supercomputer “Prometheus” was announced one of the top 500 fastest computers in the world and… it […]

4 Ways SMS Text Messaging Makes HR More Efficient [guest post]
4 Ways SMS Text Messaging Makes HR More Efficient [guest post]

Adding SMS messages templates to SALESmanago platform became an excuse for us to remind you of texts position in mobile marketing. Those short messages have undeniable value and numerous applications. One can use them as well to improve company’s internal communication. One of the most important tasks that Human Resources is tasked with is finding […]