Real-Time Marketing (RTM) has become a permanent feature of the marketing landscape. It is everywhere, and we notice it only in case of some big events, when we are attacked from all sides by better or worse advertisements and memes. No more fun, no more surprises. There are RTM campaigns which are […]
eCommerce websites have become extremely interactive in the last few years, enabling customers to have a new very deep engagements with the products they are willing to buy. This makes the most common technologies used for monitoring and analysis of customer behaviour, like Page Views and Webhooks, a bit out of date. SALESmanago introduces a […]
To quote the king of late-night television, Johnny Carson, the New York Minute is the interval between the traffic light turning green and the driver behind you honking his horn. It’s an instant, no more, no less. And today’s customers only have a New York Minute to consider your offers before moving on. So […]
Your company is growing steadily. You are a pioneer in your field, and pictures of your high-tech, super modern production line are making your competitors jealous. Everything is great… but it isn’t necessarily worth bragging about to your client. For hundreds of years, the development of science and technology has evoked two extreme […]
![[NEW FEATURE] Dynamic Segmentation – use real time data to manage constantly changing groups of individuals and upsell with extreme precision.](https://blog.salesmanago.com/wp-content/uploads/2019/11/dynamiczny-segment-blog-mini.png)
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: use of detailed data on: visit sources, transaction details, transaction sources, […]
Four-fold sales increases, conversion rate going up by 200% and 2.5 more email campaigns clearly show the vital importance of Black Friday for e-commerce. However, more than a half of those who buy on that one day never come back to renew their purchase. Do digital marketers do all they can to effectively milk the […]
What is good, justice, beauty or… brand image. Since time immemorial, abstract notions have always been in the centre of philosophers’ attention. To better understand these concepts, John Locke decided to focus on the very basics. Imagine yourself entering a bar you have never been to. You take a look around. Then you […]
![[Webinar] 5 facts about Black Friday, that will help you to increase sales](https://blog.salesmanago.com/wp-content/uploads/2019/11/blackfriday-ver2en2-1024x536.jpg)
Black Friday is coming soon, so we have a webinar for you that will help you better prepare your campaigns for this special day for online stores. During the presentation Aleksander Skałka will present 5 interesting information on marketing campaigns and transactional data from last Black Friday, which will help you prepare better […]
![[New Feature in SALESmanago] Website Automation – the new way of advanced website personalization with live chat, pop-ups and web pushes](https://blog.salesmanago.com/wp-content/uploads/2019/11/war-screen-blog-mini.jpg)
Website Automation enables you to contextualise the real-time delivery of fully automated and personalized content, such as pop-up, exit pop-up, web push, live chat, to website visitors. The display time and content are adjusted in a 1-to-1 model for both SALESmango clients and anonymous users depending on their behaviour on the website. Website […]
Saint Augustine lived in the times of chaos brought about by the collapse of the Roman Empire. However, his purely religious observations will hit the spot in the times of market chaos, when shopping malls have become the temples of modernity. Saint Augustine saw the Bible as the most important book ever written. […]
