37% of Britons don’t believe that their work makes a meaningful contribution to the world and 40% of Dutch workers reported that their jobs had no good reason to exist. David Graeber, an author of the book Bullshit Jobs. Theory described the bullshit job, as a form of paid employment that is so […]
In the new WINTER 2020 report by G2 Crowd, SALESmanago has been recognized as a leading software solution in Marketing Automation and three other categories. It also has been named a high performer in A/B Testing, Marketing Analytics, and Live Chat. G2 Crowd is a leading business review platform, where you can […]
25% eCommerce companies top performing in customer loyalty can retain almost 70% of buyers as the Online Consumer Trends 2019 report shows, while in the worst performing eCommerces only 20% of customers are willing to make two purchases, and only 10% more than three. Find out how marketing automation can help your company to […]
A world in which there are no rules. Where the arguments are replaced by the force. In which betrayal, fraud, and even the evilest crimes are the simplest recipe for power. That’s how Italy looked like in Machiavellian times. And, in many ways, how a modern business looks like. Machiavelli lived in the […]
Real-Time Marketing (RTM) has become a permanent feature of the marketing landscape. It is everywhere, and we notice it only in case of some big events, when we are attacked from all sides by better or worse advertisements and memes. No more fun, no more surprises. There are RTM campaigns which are […]
eCommerce websites have become extremely interactive in the last few years, enabling customers to have a new very deep engagements with the products they are willing to buy. This makes the most common technologies used for monitoring and analysis of customer behaviour, like Page Views and Webhooks, a bit out of date. SALESmanago introduces a […]
To quote the king of late-night television, Johnny Carson, the New York Minute is the interval between the traffic light turning green and the driver behind you honking his horn. It’s an instant, no more, no less. And today’s customers only have a New York Minute to consider your offers before moving on. So […]
Your company is growing steadily. You are a pioneer in your field, and pictures of your high-tech, super modern production line are making your competitors jealous. Everything is great… but it isn’t necessarily worth bragging about to your client. For hundreds of years, the development of science and technology has evoked two extreme […]
![[NEW FEATURE] Dynamic Segmentation – use real time data to manage constantly changing groups of individuals and upsell with extreme precision.](https://blog.salesmanago.com/wp-content/uploads/2019/11/dynamiczny-segment-blog-mini.png)
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: use of detailed data on: visit sources, transaction details, transaction sources, […]
Four-fold sales increases, conversion rate going up by 200% and 2.5 more email campaigns clearly show the vital importance of Black Friday for e-commerce. However, more than a half of those who buy on that one day never come back to renew their purchase. Do digital marketers do all they can to effectively milk the […]
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