AI and payment technologies will be the most important emerging tech trends in 2020

 

According to the latest eMarketer’s report, the development of AI and payment technologies are the most important trends of 2020. The third place was taken by video streaming technology.

 

Technology helps marketers to achieve many goals. They can use it to reduce costs, engage their customers in new ways, predict campaign results and improve efficiency. The latest eMarketer report provides an overview of trends in the latest technology and why they are relevant to marketers.

 

AI and new payment technologies are the most important trends this year

 

According to eMarketer research, in 2020, the most important developing technologies will be AI development (36% consider it very important) and payment technology development (35%), followed by live video/live streaming (31%).

High, although below the expected result, was also the Internet of Things (26% of respondents considered this technology very important, 47% considered it important).

The least important technologies are “wearables”, i.e. technologies we can “wear”, such as smart watches, as well as face recognition technology, which 54% of respondents consider to be insignificant.

 

AI & machine learning in SALESmanago

 

AI is widely used in marketing automation systems such as SALESmanago, which has been investing in its own modern AI – Copernicus system for years. It manages, among others, customer segmentation, omnichannel communication and product recommendations. 

 

If you want to find out how SALESmanago will change in 2020, please take a look at our road map


If you want to read the entire eMarketer report, click here.

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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