Abandoned cart: marketer’s worst nightmare. Do you see in your mind’s eye all these unrealized possibilities, lost chances, delayed encounters… 67% of shopping carts end this way. What is the best idea to help them avoid their sad fate and squeeze their potential? Use dynamic 1-to-1 emails. In this post we give a lot of […]
Posts from category: SALESmanago
Content is the king? We all produce tons of it: texts, video, infographics, ebooks, podcasts… 70% of companies declare that they plan to publish even more in 2015. But does it mean real value or better understanding of the product to customer? Maybe it just accustoms him to abundance of free content and makes him […]
Hungry for new trends in marketing and fresh ideas? Look for insights in new literature! We review new publications and recommend the most interesting ones, encouraging you to learn new tricks and skills. What do you prefer: creating extraordinary user experience, social media, spiking your ROI thanks to better offer timing or gaining customer loyalty […]
How to do B2B Email templates is like politics – everyone has an opinion. But what is the best way, or is there a ‘best’ way? In this Blog I want to explore a couple of options and some surprising suggestion on how you can improve your email templates and most importantly your STATISTICS! When searching ‘B2B […]
Forget love, lust and BDSM, forget lip-biting, eye-rolling and gasping. 50 Shades of Grey discusses something completely different: new type of consumer – emotional, internally conflicted and active. That’s the reason for its success – it’s neither the first soft porn addressed to women nor the most bold or original one. Trilogy’s fame came from […]
“I’m running a business, not a charity!” How many times have you heard this? How many times have you said this yourself? But maybe you judge a book by its cover. Helping those in need and responsibility for the planet could be really profitable. And it’s not about CSR or ethical standards in production or […]
Why actually should your customer be loyal to you? He has 21 loyalty cards in his wallet, he collects points in 30 online stores (mostly being unaware of that). He is more likely to complain loudly and leave you if you make a mistake that to be loyal if you customer service is perfect.Even though […]
If you keep on repeating that your company distinguishes itself with highest standards of customer service, read this text. Spoiling your customers rotten seems to be fundamental today, but actually it’s far less practiced than discussed, and doesn’t always work to business’ advantage.
Imagine that you’ve lost half of email addresses from your base. After having sent an experimental newsletter. You keep staring in amazement as people hit “unsubscribe” or “mark as spam” buttons, one after another. One part of you just can’t believe that this is really happening. Second one can hear door opening and sound of […]
A cat among PVC pipes, penguin on a trekking bike, koala bear with teflon pan in his paw, a meme which was so funny 3 weeks ago: these all are not elements of social media strategy, but just random Pinterest browsing. You can’t create breath-taking content or build relationships what way. You can however lose […]
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The world has been captivated by the arrival of ChatGPT, the AI-powered language model developed by OpenAI. Everyday people are now evaluating the potential generative AI has to revolutionise various aspects of work, from its ability to produce creative ideas to its quick content generation. A true ‘game changer’ in new technology is […]
Our new Email Design Studio pushes the boundaries of engagement and Customer Intimacy in Email Marketing. Using our unique, mobile-first, state-of-the-art email designer, you will get more conversions and collect precious Zero-Party Data, which will enable you to get even closer to your customers. Email is still king in eCommerce marketing […]
The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy, and Data Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure […]
64% of ecommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one-fifth (17%) have never measured them at all. That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 ecommerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly, almost […]
Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio. Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate […]
It might not be Polish footballer Robert Lewandowski, but Customer Success superstar Steven joins from SAP to hit the ground running at SALESmanago Lewandowski will spearhead initiatives towards Customer Success and Customer Intimacy to ensure loyalty throughout the recession Kraków, Poland, 1st February 2023: Customer Engagement Platform SALESmanago has appointed Steven Lewandowski as […]
Do you know how much venture capital (VC) firms invested in startups in the last couple of years? Well, global venture funding might have dipped to $22 billion in November 2022 but rose to a record $675 billion in 2021 with VC investment in startups worldwide. Interestingly, approximately 7.5 out of 10 venture-backed […]
eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis The lowest day of the year for European eCommerce sales in 2022 was […]
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In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue. In eCommerce, […]
Note: This article (except for the headlines and formatting) was entirely generated by AI Generate a blog post about catchy email subjects Writing a catchy email subject is an important part of crafting an effective email marketing campaign. A good subject line can entice recipients to open your email and read […]