Abandoned cart: marketer’s worst nightmare. Do you see in your mind’s eye all these unrealized possibilities, lost chances, delayed encounters… 67% of shopping carts end this way. What is the best idea to help them avoid their sad fate and squeeze their potential? Use dynamic 1-to-1 emails. In this post we give a lot of […]
Content is the king? We all produce tons of it: texts, video, infographics, ebooks, podcasts… 70% of companies declare that they plan to publish even more in 2015. But does it mean real value or better understanding of the product to customer? Maybe it just accustoms him to abundance of free content and makes him […]
Hungry for new trends in marketing and fresh ideas? Look for insights in new literature! We review new publications and recommend the most interesting ones, encouraging you to learn new tricks and skills. What do you prefer: creating extraordinary user experience, social media, spiking your ROI thanks to better offer timing or gaining customer loyalty […]
How to do B2B Email templates is like politics – everyone has an opinion. But what is the best way, or is there a ‘best’ way? In this Blog I want to explore a couple of options and some surprising suggestion on how you can improve your email templates and most importantly your STATISTICS! When searching ‘B2B […]
Forget love, lust and BDSM, forget lip-biting, eye-rolling and gasping. 50 Shades of Grey discusses something completely different: new type of consumer – emotional, internally conflicted and active. That’s the reason for its success – it’s neither the first soft porn addressed to women nor the most bold or original one. Trilogy’s fame came from […]
“I’m running a business, not a charity!” How many times have you heard this? How many times have you said this yourself? But maybe you judge a book by its cover. Helping those in need and responsibility for the planet could be really profitable. And it’s not about CSR or ethical standards in production or […]
Why actually should your customer be loyal to you? He has 21 loyalty cards in his wallet, he collects points in 30 online stores (mostly being unaware of that). He is more likely to complain loudly and leave you if you make a mistake that to be loyal if you customer service is perfect.Even though […]
If you keep on repeating that your company distinguishes itself with highest standards of customer service, read this text. Spoiling your customers rotten seems to be fundamental today, but actually it’s far less practiced than discussed, and doesn’t always work to business’ advantage.
Imagine that you’ve lost half of email addresses from your base. After having sent an experimental newsletter. You keep staring in amazement as people hit “unsubscribe” or “mark as spam” buttons, one after another. One part of you just can’t believe that this is really happening. Second one can hear door opening and sound of […]
A cat among PVC pipes, penguin on a trekking bike, koala bear with teflon pan in his paw, a meme which was so funny 3 weeks ago: these all are not elements of social media strategy, but just random Pinterest browsing. You can’t create breath-taking content or build relationships what way. You can however lose […]
eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis The lowest day of the year for European eCommerce sales in 2022 was […]
![[Tips&Tricks] Top Tips to Improving Conversion Rate in Your Business](https://blog.salesmanago.com/wp-content/uploads/2023/01/1-kopia-1024x536.png)
In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue. In eCommerce, […]
Note: This article (except for the headlines and formatting) was entirely generated by AI Generate a blog post about catchy email subjects Writing a catchy email subject is an important part of crafting an effective email marketing campaign. A good subject line can entice recipients to open your email and read […]
Lean Marketing requires efficiency, but such a title may seem outrageous. It turns out, it is not an over-the-top expectation, but actually a solution. You can do this – if you have a proper Workflow. In this article, we will explain what Workflow is, how it works, who is responsible for its efficiency, […]
1. Name, position, in SALESmanago since… Marek Tobolewski, partner manager, in SALESmanago since October 2016. 2. Coffee, workout, meditation – how do you start your work day and get ready for conquering the world? To start the day well, first of all, you need to end well… the previous one. […]
![[New feature] Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator](https://blog.salesmanago.com/wp-content/uploads/2022/12/B-1-1-1-1024x536.png)
We assembled our leading eCommerce experts, who work on a daily basis with some of the world’s biggest brands, to completely redesign Workflow templates in our library. They’ve put thousands of hours of their expertise into new, improved templates to save you time. On top of this, we added Workflow Generator to the […]
![[New feature] Maximize your marketing impact with the new eCommerce Dashboard](https://blog.salesmanago.com/wp-content/uploads/2022/12/A-2-1-2-1024x536.png)
Our newest feature, the eCommerce Dashboard, aggregates data from eCommerce platforms and Marketing software and presents it in real time, 24/7. Enabling an at-a-glance online store performance overview, as well as detailed tracking of the performance of different aspects of the business, it is an extremely effective, omnichannel Growth Intelligence tool. Google […]
1. Name, position, in SALESmanago since… Maja Kowalska, Product Marketing Manager, in SALESmanago since 2015, but ‘we were on a break’ for some time in between. 2. Coffee, workout, meditation—how do you start your work day and get ready for conquering the world? A cat nose in my eye followed […]
SALESmanago, Poland’s largest and fastest-growing company creating eCommerce technology solutions, is set to become the single occupant of a new, eye-catching building located in Ocean Office Park in Krakow’s Zablocie district in August 2023. The unique office, developed by Cavatina Holding, will provide modern working space for nearly 700 people. The new […]
Black Friday this year will be 2022 in a nutshell. The Internet is bursting at the seams with predictions and strategies. In this article, we present you with six of the most prevalent, relevant, or simply interesting ones. We also present you with our take on them. But, most importantly, we suggest what […]
