Let’s skip the obvious. You know that unsubscribe link is needed, you recognize importance of subject line, you tremble at a thought than some people actually still buy email adresses lists and use them, sending emails without recipients’ permision. Nonetheless the notion of spam makes every marketer nervous. Nothing strange about it: according to Target Marketing, […]
Posts from category: Marketing Automation
Lean Marketing is one of the newest concepts of running promotional activities in the company. It turned up quite recently, when the book ‘The Lean Start-up’ by Eric Ries was published. The author became particularly popular within start-up community. This is because of the character of their work – the urgency of immediate rollout with […]
Entrepreneurs, customer service representatives, PR and social media specialists. They all hate complaining clients and perceive them as necessary evil or natural disaster: awful but inevitable. That’s one approach, tempting, common but far from good marketer’s mindset. He would try to get different perspective and ask: What’s positive about negative opinions about my company/ product?
We have all read how good marketing automation is and what it can do to reach your customers. You search the internet and you find endless articles about nurturing your users to bring greater returns to your business. But what happens when you work in a B2B environment, can the same methods that are used […]
Perhaps none of the marketers like situation, when the content he or she created doesn’t result in large number of downloads, isn’t shared or doesn’t give rise to relevant discussion or in the worst scenario lands in spam. How to avoid such situations? It’s known for long now that the basis for action is providing […]
According to last year report by Gertner Research, about 45% of users visiting WWW page are likely to make a purchase. If for some reason they don’t, it is estimated that within 12 months the same persons will take advantage of the competition services and about 75% of them will make a purchase directly, from […]
Taking advantage of Marketing Automation systems has become more and more popular. Till December 2013 alone, almost 60% of world leading companies invested in automation of their marketing and 2/3 of western firms aim to implement such system in 2015. Entrepreneurship boost, greater awareness of running own businesses and receptive market are only in favor […]
We’d like to apologize to all those, who liked the old interface. We’d like to thank those who used to moan and lament but stayed with us and we promise it’s not our last word on the matter. And those who would like to contract for SALESmanago just because it looks so good – be […]
A start-up is typically a small business or temporal organization, usually being in the development phase only and actively searching for new solutions, most of all in IT and new technologies sector. Start-up is also an idea for a business or a concept and when it’s good enough and promising it has chance to come […]
Monitoring of persons using the Internet gives rise to intense emotions and controversy. Yet, in the case of Marketing Automation systems, monitoring and identification of persons on WWW page have positive tone. It’s the result of marketing and sales automation concept. Its foundation is sending messages desired by the recipient at the right time and […]
![[FREE EBOOK] The Amazing Shopping Experience – Practical Guide for eCommerce](https://blog.salesmanago.com/wp-content/uploads/2016/12/salesmanago-amazing-shopping-experience-free-ebook.jpg)
The history of eCommerce as we know it nowadays dates back to 1994 – the year when Amazon was introduced to the world. The Internet wasn’t so crowded back then, and it was far easier to market your products than it is now. People were just getting to know this new medium. Catalog offers were […]
Press Release, 15th December 2016, Cracow, Poland We are proud to announce that the renowned Deloitte ranking recognized us as one of the 500 fastest growing companies in the whole EMEA region. SALESmanago was ranked #104, with 976% growth in revenues. Deloitte ranking is released for a 16th time this year. Its focus […]
![[Free Ebook] How to Create a Perfect Push Notification and Reactivate App Users](https://blog.salesmanago.com/wp-content/uploads/2016/12/salesmanago-ebook-push-en-compressor.jpg)
From time to time we write you a little something on mobile applications. Even though they aren’t directly related to website marketing, they still are one of the pillars of digital marketing, especially since smartphones have become popular gadgets available for the average bread eater. Statistics show both the huge potential and the risks associated […]
Virtual reality, post-truth, fight for the real news in the Internet – this is what the Internet talked much about in November 2016. Enjoy reading! Meet the Polish Prometheus – one of the fastest computers in the world Supercomputer “Prometheus” was announced one of the top 500 fastest computers in the world and… it […]
![Start your X-mass Marketing Preparations Today, or You’re Gonna Regret It [APPmanago Product Profile]](https://blog.salesmanago.com/wp-content/uploads/2016/12/salesmanago-omnichannel-christmas.jpg)
We know it’s just the beginning of December, the Christmas planning just started, and Last Christmas gig miraculously wasn’t yet played at your favorite radio station. But wait! If you the one in charge of the Christmas campaign, you should deeply consider your marketing strategy for this year to reach out both existing and potential […]
![4 Ways SMS Text Messaging Makes HR More Efficient [guest post]](https://blog.salesmanago.com/wp-content/uploads/2016/11/salesmanago-hr-can-use-sms-too.jpg)
Adding SMS messages templates to SALESmanago platform became an excuse for us to remind you of texts position in mobile marketing. Those short messages have undeniable value and numerous applications. One can use them as well to improve company’s internal communication. One of the most important tasks that Human Resources is tasked with is finding […]
SALESmanago is one of the world’s most popular Marketing Automation platforms. From now on, SALESmanago users can easily integrate CallPage with their stores to win new contacts from their potential customers. How CallPage works CallPage is a website plug designed to analyze user’s behavior in the real-time. According to their behavior, the system evaluates whether […]
![Stop Wasting Time On Social Media: 36 Tools and Tricks for Marketers [Update]](https://blog.salesmanago.com/wp-content/uploads/2016/03/stock-image-39788697.jpg)
Every minute: YouTube users upload 72 hours of new video Pinterest users pin 3,472 images Instagram users post 216,000 new photos Twitter users tweet 277,000 times Facebook users share 2,460,000 pieces of content. [Source: Domo blog] It might be daunting. You need to curate the content, produce it, distribute it, and share it… How […]
![[Free Ebook] Customer Value Marketing, or a Short Tale About Increasing Customer’s Value in Time](https://blog.salesmanago.com/wp-content/uploads/2016/11/salesmanago-ebook-cvm-eng.jpg)
Simplifying things quite a bit, string theory says that we – people – and everything that surrounds us exist not in three or four but at least ten dimensions. The three basic dimensions of space: height, width, and length plus time are open, while the other dimensions are compactified, which makes them inaccessible for our […]
Marketing way of speaking reminds of corporate slang. Deadlines followed by “ASAPs” are going before and after KPI’s, not letting you eat you lunch because then, fuck-ups are all you’ll get. It’s not a Win-Win situation. You need to boost the number of likes and leads. Later, you’ll need to champion that project remember? It certainly has to be outside the box. […]