Lean Marketing is one of the newest concepts of running promotional activities in the company. It turned up quite recently, when the book ‘The Lean Start-up’ by Eric Ries was published. The author became particularly popular within start-up community. This is because of the character of their work – the urgency of immediate rollout with […]
Posts from category: Marketing Automation
Entrepreneurs, customer service representatives, PR and social media specialists. They all hate complaining clients and perceive them as necessary evil or natural disaster: awful but inevitable. That’s one approach, tempting, common but far from good marketer’s mindset. He would try to get different perspective and ask: What’s positive about negative opinions about my company/ product?
We have all read how good marketing automation is and what it can do to reach your customers. You search the internet and you find endless articles about nurturing your users to bring greater returns to your business. But what happens when you work in a B2B environment, can the same methods that are used […]
Perhaps none of the marketers like situation, when the content he or she created doesn’t result in large number of downloads, isn’t shared or doesn’t give rise to relevant discussion or in the worst scenario lands in spam. How to avoid such situations? It’s known for long now that the basis for action is providing […]
According to last year report by Gertner Research, about 45% of users visiting WWW page are likely to make a purchase. If for some reason they don’t, it is estimated that within 12 months the same persons will take advantage of the competition services and about 75% of them will make a purchase directly, from […]
Taking advantage of Marketing Automation systems has become more and more popular. Till December 2013 alone, almost 60% of world leading companies invested in automation of their marketing and 2/3 of western firms aim to implement such system in 2015. Entrepreneurship boost, greater awareness of running own businesses and receptive market are only in favor […]
We’d like to apologize to all those, who liked the old interface. We’d like to thank those who used to moan and lament but stayed with us and we promise it’s not our last word on the matter. And those who would like to contract for SALESmanago just because it looks so good – be […]
A start-up is typically a small business or temporal organization, usually being in the development phase only and actively searching for new solutions, most of all in IT and new technologies sector. Start-up is also an idea for a business or a concept and when it’s good enough and promising it has chance to come […]
Monitoring of persons using the Internet gives rise to intense emotions and controversy. Yet, in the case of Marketing Automation systems, monitoring and identification of persons on WWW page have positive tone. It’s the result of marketing and sales automation concept. Its foundation is sending messages desired by the recipient at the right time and […]
Lead Nurturing is still relatively new concept related to sales – marketing activities, whose function is to prepare potential client to make a purchase. The aim of Lead Nurturing programs is to provide potential customer with essential knowledge to carry out effective sales action. However, there’s a long way from sales talks to completing the […]
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![How to Easily Increase ORs & CTRs of Emails Sent to Your Ecommerce’s Clients? [Implementation Examples]](https://blog.salesmanago.com/wp-content/uploads/2017/01/salesmanago-girl-opens-newsletter.jpg)
“To segment, or not to segment?” – It is no longer a question that marketers who use client databases for promotional activities ask themselves at night. The segmentation of the database itself significantly increases ORs and CTRs when combined with email marketing. Only 3% of marketers don’t segment contacts, and this number is decreasing year […]
SALESmanago, a leading European marketing automation platform, 5th consecutive year achieved 100% increase in revenue. Among the new customers, the most prominent are global Oriflame, the largest Spanish companies like Telefonica and Endesa and brands like KFC, Pizza Hut and Starbucks. Employment at the company grew from 60 people in December 2015 to over 250 […]
It all started about five years ago. Just then, Gartner analyst Laura McLellan, said that by 2017 the CMO will spend more on IT than the CIO. Explaining her thought, McLellan added that marketing departments spend an increasing part of their budgets on new technologies and services in cooperation with the IT departments as well […]
It finally happened! You have your own online business. You visited different websites looking for the best solutions, attended webinars and finally decided to buy software for marketing automation. The digital world is your oyster. Just a few steps and you’ll run advanced RFM analytics, Workflow with Chat Bot and full lead nurturing cycle. But […]
![[FREE EBOOK] The Amazing Shopping Experience – Practical Guide for eCommerce](https://blog.salesmanago.com/wp-content/uploads/2016/12/salesmanago-amazing-shopping-experience-free-ebook.jpg)
The history of eCommerce as we know it nowadays dates back to 1994 – the year when Amazon was introduced to the world. The Internet wasn’t so crowded back then, and it was far easier to market your products than it is now. People were just getting to know this new medium. Catalog offers were […]
Press Release, 15th December 2016, Cracow, Poland We are proud to announce that the renowned Deloitte ranking recognized us as one of the 500 fastest growing companies in the whole EMEA region. SALESmanago was ranked #104, with 976% growth in revenues. Deloitte ranking is released for a 16th time this year. Its focus […]
![[Free Ebook] How to Create a Perfect Push Notification and Reactivate App Users](https://blog.salesmanago.com/wp-content/uploads/2016/12/salesmanago-ebook-push-en-compressor.jpg)
From time to time we write you a little something on mobile applications. Even though they aren’t directly related to website marketing, they still are one of the pillars of digital marketing, especially since smartphones have become popular gadgets available for the average bread eater. Statistics show both the huge potential and the risks associated […]
Virtual reality, post-truth, fight for the real news in the Internet – this is what the Internet talked much about in November 2016. Enjoy reading! Meet the Polish Prometheus – one of the fastest computers in the world Supercomputer “Prometheus” was announced one of the top 500 fastest computers in the world and… it […]
![Start your X-mass Marketing Preparations Today, or You’re Gonna Regret It [APPmanago Product Profile]](https://blog.salesmanago.com/wp-content/uploads/2016/12/salesmanago-omnichannel-christmas.jpg)
We know it’s just the beginning of December, the Christmas planning just started, and Last Christmas gig miraculously wasn’t yet played at your favorite radio station. But wait! If you the one in charge of the Christmas campaign, you should deeply consider your marketing strategy for this year to reach out both existing and potential […]
![4 Ways SMS Text Messaging Makes HR More Efficient [guest post]](https://blog.salesmanago.com/wp-content/uploads/2016/11/salesmanago-hr-can-use-sms-too.jpg)
Adding SMS messages templates to SALESmanago platform became an excuse for us to remind you of texts position in mobile marketing. Those short messages have undeniable value and numerous applications. One can use them as well to improve company’s internal communication. One of the most important tasks that Human Resources is tasked with is finding […]