Specializing in B2C and e-Commerce, SALESmanago, a cloud based marketing automation platform, reported 100% growth for the third consecutive year with revenue of $2M and net profit of $0.5M. According to Datanyze, SALESmanago is used by almost 3000 companies and that ranks them among the sixth largest marketing automation platforms. In 2015 the company plans […]
Posts from category: Marketing Automation
Have you assured customer of “highest quality at lowest price”? Have you used just a little bit of emotional blackmail with the phrase “only now”? Have you posted a stock photo of businessman on the racecourse, indicating dynamics and efficiency of your company? If you can remember no more sins, read our list. We collect […]
Marketing experts love to play gravediggers. They already put SEO, traditional media, social media and SMS marketing to death. SMS is depicted as Cinderella’s older, ugly sister: insistent, aggressive and unlawly claiming her right to prince customer. In the fast Internet era it actually is archaic: it goes back 22 years and the first SMS […]
Benhauer, producer of SALESmanago Marketing Automation software, reports income of 6,5 million and revenue of 1,5 million PLN. According to Datanyze, SALESmanago is used by almost 3000 companies in 30 countries. System is 6th top platform of this kind in the world. Benhauer established also subsidiary in Great Britain, another subsidiary is currently being formed […]
Is there a proven recipe for start-up? How to manage a team? Is HR department really necessary? What is the key to success in business? What do managers read? Last week on Facebook you asked dozens of questions to Grzegorz Błażewicz, CEO and founder of SALESmanago Marketing Automation. Today we present most interesting of them […]
Best time for sending? Optimal amount of articles? Can newsletter be long? Acceptable unsubscription rate? How to build a list? Learn all about email marketing myths. Sometimes we get seduced by simple recipes, instead of asking ourselves more difficult questions: about aim, function and situation in which our message will be read. We will try […]
67% of shopping cart is abandoned (according to Baymard Institute) and 95% of our website visitors doesn’t leave any personal detail – they just leave while viewing products. See how our clients handled that situation applying SALESmanago retargeting. You will learn when to use retargeting, are anonymous users worth investing in and why email marketing […]
We love Lead Nurturing. We worship its efficiency. 45% higher ROI. Shopping carts 47% bigger. 50% of ready to sales leads by 33% lower costs. 10% revenue increase after 6-9 months. It all awaits for you, unless you make one of these 7 common mistakes. Learn how to avoid them! 1 Misconceptions: what is Lead […]
Market is defined today by rapidly changing customer habits. One of them is ROPO effect: Research Online, Purchase Offline. That new shopping practice puts marketers in different situation and calls for new solutions. 88% of smartphone owners use them to search for information and reviews of products – sometimes even in physical store. Are you […]
Imagine yourself a scooter. And 30-year man on it. And a woman behind him. And two kids behind her (yes, still on the same scooter). Cuddled tight against each other, they set off and drive through crowded, noisy street. When Ratan Tata saw such situation, he decided to do something about it. People, no matter […]
![[FREE EBOOK] 5 Problems… Part 2](https://blog.salesmanago.com/wp-content/uploads/2017/03/news_blog_ban_-1.jpg)
Five main ecommerce problems are: High traffic, low number of leads Low Sales Conversion Low Retention Rate Abandoned carts Leveraging the Omnichannel The first part of the ebook presented reasons of first two points on this list followed by ways to cope with them like a pro with the use of marketing automation platform. […]
![[Mobile Marketing] 50 Shades of Mobile Marketing Automation](https://blog.salesmanago.com/wp-content/uploads/2017/03/góra-duże.jpg)
During some recruitments conducted as the assessment center, it is likely that there will be a task provoking people to come up with as many creative ideas for using, let’s say, a brick. Obvious answers and ideas to build something, put the brick on something for leverage or break something with this brick will surely […]
In the article published on March 16th on World Economic Forum website, Plamen Russev – the Founder & Chairman of Webit Congress, renowned entrepreneur, and marketing author – mentions SALESmanago as a key player on the marketing automation market that is likely, become the next Polish unicorn startup. World Economic Forum points that Poland […]
![Marketing Automation: some lessons learned [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2017/03/salesmanago-teraplan-marketing-automation-lessons-min-1024x576.jpg)
Teraplan and SALESmanago’s technologies can support companies in order to successfully implement Marketing Automation to adapt corporate communication to the digital world, generate new leads, and increase the revenue. Of course, things are not born overnight: in this post, we will see how, over time, it has been possible to learn how to effectively […]
![Is Mobile Marketing Only About Text Messages?[UPDATE]](https://blog.salesmanago.com/wp-content/uploads/2016/11/salesmanago-mobile-is-something-more-than-texts.jpg)
The answer to the title question is rather simple. We won’t keep you in suspense – in the era of smartphones every trader, which will limit the use of the mobile channel for the SMS delivery is rather blown. Of course, text messages remain one of the most popular ways of communication between the marketers […]
In fact, I could start this post just like breaking news in the paper: SALESmanago & Google DoubleClick integration allows for better-than-ever understanding the client and more effective communication! Just to continue, then, with the vivid functionality description: Google’s DoubleClick AdRemarketing is a module that enables for display ads 1-1 targeting, matched to the needs […]
![[FREE EBOOK] 5 Ecommerce Problems and how to solve them using Marketing Automation Platform, Part 1](https://blog.salesmanago.com/wp-content/uploads/2017/03/salesmanago-5-ecommerce-problems.jpg)
Ecommerce industry has its own rules. What is its strength can be at the same time one of the major pitfalls for online stores owners, especially for rookies that are unaware of their existence. Many Jeff-Bezos-wannabes, lured by the promise of cutting rental costs, throw themselves at the deep end and meet a solid wall. […]
We have recently enabled the integration of SALESmanago with the popular open source ecommerce platform – Magento 2. By integrating Magento 2, SALESmanago users can enlarge their contact database with additional data from contact forms placed and filled in on their online store website. Changes in Magento 2 (compared to earliest versions) Magento 2, […]
Catching a contact that’s just about to leave your web page, exchanging a small gift for contact data, presenting company’s philosophy – these are the situations in which pop-ups work best. As surprising eye-catchers, they cannot be and have not been equaled by any other website marketing tool. But what can replace them if, you […]
We get attached to our devices, and that’s a fact you can’t ignore. A few years ago, the very interesting trend appeared: BYOD (Bring Your Own Device). Shortly speaking, it means that employers allow their employees to bring devices they like to work at to the office. Despite some security concerns, BYOD became a widely […]