Have you assured customer of “highest quality at lowest price”? Have you used just a little bit of emotional blackmail with the phrase “only now”? Have you posted a stock photo of businessman on the racecourse, indicating dynamics and efficiency of your company? If you can remember no more sins, read our list. We collect […]
Posts from category: Marketing Automation
Marketing experts love to play gravediggers. They already put SEO, traditional media, social media and SMS marketing to death. SMS is depicted as Cinderella’s older, ugly sister: insistent, aggressive and unlawly claiming her right to prince customer. In the fast Internet era it actually is archaic: it goes back 22 years and the first SMS […]
Benhauer, producer of SALESmanago Marketing Automation software, reports income of 6,5 million and revenue of 1,5 million PLN. According to Datanyze, SALESmanago is used by almost 3000 companies in 30 countries. System is 6th top platform of this kind in the world. Benhauer established also subsidiary in Great Britain, another subsidiary is currently being formed […]
Is there a proven recipe for start-up? How to manage a team? Is HR department really necessary? What is the key to success in business? What do managers read? Last week on Facebook you asked dozens of questions to Grzegorz Błażewicz, CEO and founder of SALESmanago Marketing Automation. Today we present most interesting of them […]
Best time for sending? Optimal amount of articles? Can newsletter be long? Acceptable unsubscription rate? How to build a list? Learn all about email marketing myths. Sometimes we get seduced by simple recipes, instead of asking ourselves more difficult questions: about aim, function and situation in which our message will be read. We will try […]
67% of shopping cart is abandoned (according to Baymard Institute) and 95% of our website visitors doesn’t leave any personal detail – they just leave while viewing products. See how our clients handled that situation applying SALESmanago retargeting. You will learn when to use retargeting, are anonymous users worth investing in and why email marketing […]
We love Lead Nurturing. We worship its efficiency. 45% higher ROI. Shopping carts 47% bigger. 50% of ready to sales leads by 33% lower costs. 10% revenue increase after 6-9 months. It all awaits for you, unless you make one of these 7 common mistakes. Learn how to avoid them! 1 Misconceptions: what is Lead […]
Market is defined today by rapidly changing customer habits. One of them is ROPO effect: Research Online, Purchase Offline. That new shopping practice puts marketers in different situation and calls for new solutions. 88% of smartphone owners use them to search for information and reviews of products – sometimes even in physical store. Are you […]
Imagine yourself a scooter. And 30-year man on it. And a woman behind him. And two kids behind her (yes, still on the same scooter). Cuddled tight against each other, they set off and drive through crowded, noisy street. When Ratan Tata saw such situation, he decided to do something about it. People, no matter […]
Every day we produce 2500 000 000 000 000 000 (2,5 quintillion) bytes of data. We could record them on 10 million Blu-Ray discs and put in the pile, which would be 4 Eiffel Towers high (according to DataFloq). So big and varied data pose quite a challenge when it comes to processing and interpreting. But that very skill […]
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How is your mobile strategy doing? Blooms or barely breaths? Do you have an idea how to do it correctly, some kind of a bigger picture, or do you just spam people with pushes? Tough call, isn’t it? So maybe we’ll talk for a while about the fundamentals and we will try to understand both […]
![How Marketing Automation Works [Infographics]](https://blog.salesmanago.com/wp-content/uploads/2017/04/salesmanago-how-marketing-automation-works.jpg)
Companies hate him! Self-employed man finds a way to earn $500.000 USD monthly while working only 3 hours per week using one simple life hack… How many times have you seen these obviously scammy commercials? And even though you are perfectly aware how unrealistic they are, There’s one tiny, itsy-bitsy itch at the back of […]
Quick question: Do you prefer a settled and confirmed business meeting with a person potentially interested in your offer over wandering door-to-door inside a skyscraper while looking for anyone that will buy some goodies from your suitcase? If you picked, with no hesitation, option number one, then please tell me, why you wouldn’t apply this […]
Some time ago, during lunch, we asked an open question whether men and women have a different view on marketing issues. Instead of attempting to answer in in a traditional way – start an everlasting debate between two genders we decided to approach this issue SALESmanago style and put the topic on the table and […]
![[FREE EBOOK] 5 Problems… Part 2](https://blog.salesmanago.com/wp-content/uploads/2017/03/news_blog_ban_-1.jpg)
Five main ecommerce problems are: High traffic, low number of leads Low Sales Conversion Low Retention Rate Abandoned carts Leveraging the Omnichannel The first part of the ebook presented reasons of first two points on this list followed by ways to cope with them like a pro with the use of marketing automation platform. […]
![[Mobile Marketing] 50 Shades of Mobile Marketing Automation](https://blog.salesmanago.com/wp-content/uploads/2017/03/góra-duże.jpg)
During some recruitments conducted as the assessment center, it is likely that there will be a task provoking people to come up with as many creative ideas for using, let’s say, a brick. Obvious answers and ideas to build something, put the brick on something for leverage or break something with this brick will surely […]
In the article published on March 16th on World Economic Forum website, Plamen Russev – the Founder & Chairman of Webit Congress, renowned entrepreneur, and marketing author – mentions SALESmanago as a key player on the marketing automation market that is likely, become the next Polish unicorn startup. World Economic Forum points that Poland […]
![Marketing Automation: some lessons learned [Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2017/03/salesmanago-teraplan-marketing-automation-lessons-min-1024x576.jpg)
Teraplan and SALESmanago’s technologies can support companies in order to successfully implement Marketing Automation to adapt corporate communication to the digital world, generate new leads, and increase the revenue. Of course, things are not born overnight: in this post, we will see how, over time, it has been possible to learn how to effectively […]
![Is Mobile Marketing Only About Text Messages?[UPDATE]](https://blog.salesmanago.com/wp-content/uploads/2016/11/salesmanago-mobile-is-something-more-than-texts.jpg)
The answer to the title question is rather simple. We won’t keep you in suspense – in the era of smartphones every trader, which will limit the use of the mobile channel for the SMS delivery is rather blown. Of course, text messages remain one of the most popular ways of communication between the marketers […]
In fact, I could start this post just like breaking news in the paper: SALESmanago & Google DoubleClick integration allows for better-than-ever understanding the client and more effective communication! Just to continue, then, with the vivid functionality description: Google’s DoubleClick AdRemarketing is a module that enables for display ads 1-1 targeting, matched to the needs […]