We all look for the magic formula, for the spell or secret that will make us more productive. We watch others handling their everyday issues, facing flood of emails, distractions of phone calls, social media or despondency. How can you invent something revolutionary and really make a difference in that chaos we all experience? While […]
Posts from category: Marketing Automation
What have you been reading in May? Below we present you our top 5: titles we found particularly interesting. They discuss analytics, creativity (how marketers’ imagination differs from artists’ one?), persuasion, and emotions as business’ core. For dessert we will propose rebellious and provocative original, who doesn’t believe in social media or celebrities. Ready? As […]
Small, dynamic companies develop radically different organization culture than big enterprises, often locked up in their stiff procedures and forgetting that „Because we always do it that way” is a very, very bad answer. Obviously, big company cannot allow itself for operating in start-up style, but still it should draw inspirations from beginners and come […]
Right keywords in the subject line? Hacking algorithms? Pure magic? Nope. The truth is brutally simple: people read your newsletter because it’s valuable. If you build their trust in your content, they will read it. Today recipients’ responses constitute a base for any spam filters. So what to do to encourage them to read your […]
If you run out of steam, feel stuck without any new idea, and need fresh inspiration to get you back on the right (creative) track, resort to the wisdom of old (or not so old) masters – recognized experts in the field. Their energy encapsulated in a form of short aphorisms will provoke you to […]
Each marketing agency considering widening its array of services with Marketing Automation should begin with developing an offer that will satisfy its customers’ needs. Your customers’ needs depend mostly on the size and type of budget, hence you should provide a couple of diverse bundles, each dedicated to specific type of client. Luckily, Marketing Automation […]
Today more than 160 marketing and interactive agencies offer Marketing Automation, including many recognized companies such as Emred, Marco, Datatekin, GB Interactive and Yaapas. Why? The reason lies in high competition on marketing services market and increasing customers’ expectations, which put agencies in difficult position. They are forced to spend most of their time and […]
Prepare for a journey your customer will make! If you won’t plan it, user will consider your website chaotic and irrelevant. Although he goes through 80% of the decision-making process on his own, you still are responsible for delivering him pleasant, convenient and intuitive experience. Planning buyer’s journey might turn into a journey for yourself […]
If you are so close to your smartphone that you even sleep together, just as 44% of adults do, we found for you the best apps that will help you work more efficiently and conveniently. Most of them are free. We focused on 8 areas: contact management, knowledge acquiring, documents, creation, micro-content, productivity, social […]
You should’ve started your business in primary school. 9-year-old businesspeople conquer the world! Standard young age for entering the game – 21 (Jobs, Gates) or 23 (Zuckerberg) – becomes today a time for retirement planning and careless spending of billions of dollars earned before. What is the key to kids’ success? Youthful enthusiasm? Lack of […]
Such a question can be found on the Quora portal. It’s not surprising. Choosing suitable tools is always so challenging. The variety of available options can make you feel dizzy. The problem gets serious when the tool recommendations are requested by the customer. Which tools suit best your clients’ needs? What solutions stay within budget? […]
GetApp, a Gartner’s company, included SALESmanago in a new quarterly Top 25 Marketing Automation solutions ranking, naming it a Category Leader. SALESmanago was ranked at the 3th position, overtaking widely recognized Marketing Automation applications, such as Sales Force Marketing Cloud and Oracle Eloqua. The list was based on “five-factor ranking” and involved data security, media […]
What do Artificial Intelligence, Marketing, and IoT have in common? A lot! In fact, these technologies promise to bring communication between companies and customers, both in B2B and B2C models, to a new level, which we could even call “extreme”. Innovations such as the Internet of Things and Artificial Intelligence are in fact to make […]
Shopify is one of the most recognizable ecommerce platforms worldwide. Its creators wanted to power both online and offline sales at the same time. The platform allows anyone to easily sell online, at a retail location, and everywhere in between. Its features include organizing products, customising the storefront, handling credit card payments, tracking and responding […]
Contact forms are one of the most effective ways of generating leads on a website. In the new SALESmanago Express PopUp designer, you can design clean, eye-catching pop-up contact forms quickly and easily. It goes like this: each anonymous contact who submit a contact form is saved in your CRM database as a monitored contact, […]
Web Push notifications are a new, convenient, and fast way to communicate with users. They don’t require tiresome forms to be filled in. Instead, they are sent straight to the users’ devices and displayed in real time, resulting in 30 times more clicks than an average email. Together with our sales and support teams, I […]
From the start of 2017, SALESmanago Marketing Automation solutions were chosen by hundreds of customers from all around Europe including worldwide recognized organizations: Lacoste, a global clothing company, Hilti, worldwide construction industry solution provider and Panda Security, a global leader in cybersecurity. Companies choose SALESmanago due to its advanced set of features’ allowing the creation of […]
Lazy August afternoon: a hammock, a jar of lemonade and a good read. What do you need more? I have picked some interesting articles on digital marketing published last month, so you can simply relax and stay up-to-date with interesting news. Enjoy! Should You Automate Your Instagram Marketing? Entering interactions with fans and providing them […]
There’s more in a marketing automation platform than meets the eye. It is not only an essential tool for marketers to support sales performance, increase conversion rates or influence retention. It is also an excellent aid for team leaders as it helps them manage their employees. Today I want to show you 3 tricks on […]
Conversion is a transaction when you look at it. First, you have to grab website visitors’ attention, then tell them your offer, name the price, and finally push them gently towards the ‘purchase’. Even though multiple tools could work well this scenario, pop-ups are still one of the most effective. I don’t want to bore […]