Is tight budget an obstacle in creating a great marketing campaign? Or maybe it’s the other way round: lack of resources stimulates creativity? Financial restrictions require abandoning traditional standards and searching for new ways of communication, what can be risky. Below we show 5 examples of unconventional, creative and inexpensive campaigns that achieved amazing success […]
Posts from category: Marketing Automation
SALESmanago, world’s TOP6 marketing automation platform with over 3500 implementations in 40 countries has been integrated with APPmanago, a mobile marketing automation platform creating a unique set of solutions encompassing traditional desktop based automation with smartphone based mobile marketing automation. APPmanago, that has been launched last week, offers a unique set of features like analysis […]
Marketing Automation grows so rapidly that we find it necessary to provide some fresh new stats to give you a picture of how business landscape looks like now. Shortly speaking, time shows that investing in Marketing Automation software has been a good decision. Who implements Marketing Automation? Although mostly the biggest and most successful […]
Marketing Automation will truly transform your company: it will give you time to focus on crucial analytical, strategic and creative questions by taking over repetitive, mechanic tasks. And you will be surprised with how smoothly processes in your business can be run with autonation. We collected for you a bunch of stats showing how other […]
We would like to reassure you and say something like, don’t worry, humans are unique and cannot be replaced. But that’s not true. Kyle Gibson says that thanks to development of machine learning, robots can already solve problems that historically only humans could work out. Not just marketers should be concerned: by 2025 machines will […]
“It has been my experience that sales teams are like an abusive spouse. When things are tough, they want to beat on somebody either it is marketing or development, but when they really need something they are as sweet as honey”, says Mitch Medford (CEO, Blood Shed Motors). Does it ring a bell? Well, sales-marketing relationship […]
One of the first things we all learn when starting our own business is that the customer is not always right. Sometimes being over sensitive to feedback can distract you from your goals and lead you to make bad decisions. Although you should not always act on customer feedback, ultimately your customers are the people […]
Why do we need a revolution in marketing? Because its present form annoys everyone: CEOs (who can’t see results), customers (tired of overwhelming spam and irrelevant messages) and marketers themselves – insecure, frustrated and unsatisfied with their job. Is slow movement a remedy for that condition? World’s most frustrating job Numbers are disturbing. According to […]
When your customer leaves, you can theoretically go out and search for new one – but that consumes way too much time and money. Imagine that you do so with your friends. Amanda hasn’t called you in a month? In your face, Amanda, I will find somebody else. O, there you are, Tracy! Wanna be […]
We all look for the magic formula, for the spell or secret that will make us more productive. We watch others handling their everyday issues, facing flood of emails, distractions of phone calls, social media or despondency. How can you invent something revolutionary and really make a difference in that chaos we all experience? While […]
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Today, I’d like to make a quick summary of changes in the system introduced in October. Some of them are small things like refreshing a dashboard view, some are game-changing like adding a completely new set of conditions to a workflow builder. Here’s what happened in SALESmanago last month. Workflow Workflow Wizard is a […]
Scary and terrifying – monsters have become a part of mass culture. It is hard to say that they teach us but observing them can enrich us with a deep insight into marketing horrors. What do monsters and Marketing Automation in common? Read the post and see which monster you are! Bloodsucker from Transylvania Vampire: a mythological […]
Here’ s a shot out of a cannon. One of the most important parameters in email marketing is OR – that stands for open rates. Along with the clickthrough rate (CTR), this measurement allows you to quickly estimate whether the content sent to the recipients triggers the desired response. OR – open rate – informs […]
Every month we grow stronger. It is with a great pleasure that we welcome new brands among our clients. We love to observe the huge diversity of the industries they are originated from. It confirms our hypothesis: each and every company can use marketing automation improve their results, implement new strategies followed by achieveing spectacular […]
![Workflow for Dummies [Illustrated Handbook]](https://blog.salesmanago.com/wp-content/uploads/2017/10/salesmanago-workflow-in-action.jpg)
There are many kinds of people in this world – we apply a different approach to understanding our surroundings, our learning methods differ, and also we process the information in multiple ways. That’s why you need to find out what works best for you. Automation processes are nothing more than a string of consecutive logical events, activated […]
SALESmanago’s September was sponsored by inspiring meetings and exotic conquests. Moreover, our platform got a few upgrades and new features. Here are some highlights of the September in SALESmanago. Events Marketing MeetUp September 13th was the day of the Marketing MeetUp! Our MeetUps are the series of hosted by SALESmanago events organized for people who want […]
There are some tips you can use when you want the app to go viral. Here are some of them, that I found most likely to bring some tangible results: Stay up-to-date with trends – If you want to rock, you must know how the wind blows. Internet trends change in two shakes. One week everyone […]
Leading a successful marketing campaign requires both careful preparations and engagement. Moreover, it is seldom only one campaign that you are running at the moment. Efficient campaign management calls for high organization level as well as for the automation of multiple tasks, such as contact flow through the stages in the sales funnel. SALESmanago sales […]
Do you feel like Winnie the Pooh sometimes? The more you look inside (Analytics) the more Piglet (your audience) isn’t there. You stare at the sad, flat graph and think: „How will potential customers find my business? How to show them my brand? How to let them know that I exist and wait for them? […]
Since Facebook’s developer conference F8 in April, bots are getting their time in the spotlight. They help to navigate the websites by being “interactive guides.” You’ll be hearing a lot more about chatbots soon, so let me introduce you to them with a brief overview. Amazing shopping experience. Download free ebook So, what […]