Posts from category: Marketing Automation


Quick actions: a new feature in SALESmanago

Using SALESmanago has just become more intuitive and easier thanks to new functionality that will help marketers and salespeople to react to individual user’s actions faster and in a more personalized way. The feature is called quick actions.   What are quick actions? Quick actions are pre-defined rules of automation, which can be triggered directly […]

Learn from Beyonce! 5 Songs that Will Revolutionize Your Marketing

  There is a lot of unexpected wisdom in pop songs we carelessly sing in the shower, intone when driving a car and dance to at parties. The 5 pieces listed below contain a lot of marketing knowledge! We hope to deliver you a source of inspiration, as well as an origin of a playlist […]

21 Tips to Boost Email Click Through Rates

Email marketing, with ROI reaching 4,300% (Direct Marketing Association), is by no means an outdated tool in the era of social media and mobile apps. The rumors of its death are exaggerated! If you don’t believe them, see our tips on increasing CTR so that you can unlock the full potential of the channel. How […]

6 Things to Consider Before Investing in Marketing Automation

Investing in Marketing Automation is a costly exercise, hence marketers and CEO need a lot of time to consider all pros and cons. Is my company ready for such move? Is my team prepared? How will it affect our performance? If such deliberations trouble you right now, we provide a short checklist of criteria a […]

Webinar. Step by step guide to the ultimate B2B marketing tool.

When you struggle to acquire new leads and increase your customers’ engagement, webinars can significantly strengthen your hand. We will try to convince you to add them to your marketing arsenal and share most successful tactics. Also, we will provide answers to burning webinar questions, like whether to record a webinar, how to use after […]

Beacons for brick-and-mortar stores: 5 pros and cons

Beacons: are they a groundbreaking technology, or just another marketing buzzword? We believe that they can revolutionize shopping experience both in brick and mortar stores and online. Marketing and interactions with sales assistants will become more personal and relevant, resulting in strengthening bonds between the user and a brand. Despite the enthusiasm, we still see […]

3 Things About Customer Loyalty You Can Learn From Starbucks

For its customers, Starbucks is a religion. Each morning they follow the ritual, grabbing their caramel latte, paying for it with their smartphones and wandering through the city with iconic cups in their hands. Sipping coffee became a treat and a natural part of the everyday routine to such an extent that they don’t feel […]

10 Ideas for Checkout Optimization, or Sobering-up Effect in E-commerce

The sobering-up effect is widely known to psychologists, who use that name to describe a moment of plummeting enthusiasm. Do you remember that feeling when you engage in something and full of energy, but after a while you realize that it’s not all so rosy as you imagined? You start to see problems, obstacles, and […]

12 Articles About Marketing You Must Read (August 2015)

Have you been reading something interesting about digital marketing? Today we share a list of most worth reading posts we stumbled upon in August. Find below links to amazing pieces on mobile apps, social media and content marketing. See the list from previous month (July) here. Enjoy!   Mobile user acquisition: what’s really working (and, […]

Unique Selling Proposition
Unique Selling Proposition

This year’s Winter Olympic games in Pyeongchang are slowly coming to an end. After four long years of impatient waiting we can finally observe the unbelievable achievements of sportspeople from all over the world. With open curiosity we have watched the opening ceremony with unusual clothing and larded with cutting-edge technology, we have cheered up […]

Become a Marketing Automation hero. Marketing lessons from Avengers.
Become a Marketing Automation hero. Marketing lessons from Avengers.

Some important professional or private lessons hide in a plain sight. Even a favorite tv series might be an inspiration to write a handbook.  Avengers is a group of superheroes who save the world together during various distresses. Perfectly trained, boosted with mutations, surrounded by modern technology can face even the most powerful enemies. Let’s […]

#6 What are some of the greatest marketing disasters in history?
#6 What are some of the greatest marketing disasters in history?

Quora users never fail, this is a mine of information about almost everything- not only marketing automation and digital world. You can spend hours browsing through the questions and never get bored. This time my attention was caught this question: What are some of the greatest marketing disasters in history? Well…you all know how to […]

New pricing plans: Free Live Chat, Web Push and Pop-up. New Enterprise version
New pricing plans: Free Live Chat, Web Push and Pop-up. New Enterprise version

SALESmanago is used by more than 10000 companies from around the globe. Among our customers, you can find international enterprises, medium-sized businesses and small, family companies. Our customers value the possibility of customizing modules and adjusting the offer to the company’ needs. To fulfill the customers expectations, we continuously improve our  Marketing Automation solutions and […]

Irinox, Develey, Remisens….who else joined SALESmanago in January?
Irinox, Develey, Remisens….who else joined SALESmanago in January?

  Marketing Automation solutions are in favoured among large numbers of entrepreneurs. SALESmanago tries to respond to the clients’ expectations and implements new, innovative solutions and improves the existing features. We do notice, that our efforts bring results –  we were trusted by many companies, who chose SALESmanago as their marketing automation platform. This time […]

A new dimension of email personalization with a frame with product to choose
A new dimension of email personalization with a frame with product to choose

You can say nothing but good about Drag&Drop Email Designer. The effectiveness of this tool in email marketing has been proven multiple times by many of SALESmanago Marketing Automation clients. In SALESmanago, we make every effort to improve this innovative solution and give our customers countless possibilities of creating eye-catching and fully responsive emails in a […]

#SuperBowl, a Few Thoughts on American Ad Feast
#SuperBowl, a Few Thoughts on American Ad Feast

A year ago we wrote about Super Bowl. As this year’s Big Game is almost upon us, we would like to remind you about what happened last year and add some juicy news, previews and reviews related to the 2018 Super Bowl. Each year millions of Americans sit down on the couch to watch the […]

Dynamic emails implementation – is it worth it?
Dynamic emails implementation – is it worth it?

Dynamic emails are a hot topic – a lot has been said about them. The effectiveness of dynamic content has been proved by various research and statistics. But is it the case that everything confirmed in theory works well in practice? This post is dedicated to the practical usage of dynamic emails. Based on the […]