20 years ago Jeff Bezos started to make rules of e-commerce, discovering new strategies of selling online. Today, when the future of brick and mortar stores seems insecure, Amazon opens its first physical bookshop in Seattle. Why? Enquiring minds want to know. Create Amazing Shopping Experience. Download Free Ebook Death sentence for physical stores? E-commerce […]
Posts from category: Marketing Automation
Who is the most famous marketer of all time? Steve Jobs? Bill Gates? Lady Gaga? Richard Branson? No! In the remote past of marketing, you can find spectacular discoveries that resisted the passage of time. Although marketing technology changed, these rules still apply: we must focus on customers’ emotions and experience, love testing and treat […]
Lead Nurturing, or customer education through a series of automated messages introducing her to the store, sharing tips about using the product and delivering knowledge needed to make a purchase decision, is one of the most effective strategies to build long-term relationships with the audience. In the process, a lead is gradually prepared to buy, […]
Where do you get fresh campaign ideas? Today marketing is tricky. Conventional universal manuals and textbooks seem useless while there is too many valuable content on the web to read it all, not to mention that you can also stumble upon many medium-quality, unoriginal and useless pieces. For all of you who search for some […]
Marketers know that Marketing Automation delivers real value, yet they delay with choosing the platform and implementing it, Andrew Jones (Venture Beat) says. Why? One of the reasons is numerous understatements and misconceptions grown around the problem. That’s why we would like to organize knowledge on Marketing Automation: show how it works, what features it […]
Do you work in eCommerce? We wrote that ebook for ecommerce owners and marketers operating within that field. The size of your business doesn’t matter – tips and best practices discussed below apply to SMB as well as to large companies. All you need is a strong conviction that customer experience is a crucial element of your entrepreneurship, not a […]
Do you remember the sound of a fountain pen scribbling on the paper? Or a traditional phone ringing? Or the anxiety when you have to ask a stranger for directions because you forgot your map and are lost in the city? Can you imagine your life without a PC at all? You know, back in […]
You lose customers out of indifference and wrong attitude. 68% of consumers declare that this is the reason why they stop buying from or use the services of the provider. For comparison, only 14% of customers leave a brand because of the attractiveness of competitors’ offers (Business Brief). It means that if you lose a […]
A picture is worth a thousand words. But where to get one? With limited resources, it can pose a challenge. That’s why we prepared for you a selection of the most valuable bases of free photos. When deciding to work with free photos, you must realize that it comes with a price. When compared to […]
Email Marketing is dead? Email marketing is no longer sexy, dethroned by social media and mobile apps? We smell a lot of BS in such declarations. Email Marketing still shows the highest ROI of all marketing strategies, reaching 4,300% (Direct Marketing Association). It also still happens to be a channel preferred by users for getting […]
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And only 48% of marketers rate their marketing activities results as good and very good – these are the most interesting outcomes from 2018 European Digital Marketing Survey performed by SALESmanago among marketers across Europe. The least used technologies are Machine Learning & AI and bots and among the most overrated techniques there are SEO, […]
Agreements with private recipients, people subscribed to the newsletter, employee data or mailing bases of our store. All this is protected. No one will be protected against the GDPR. RODO or GDPR is the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with […]
Using SALESmanago Marketing Automation software you can personalize your communication with customers by sending product recommendations adapted to their interest and behaviour, for example in a dynamic email, in our Automatic Sales Chat or in a dynamic recommendation frame on your website. To make use of those advanced features you should add a source of […]
![How to increase communication effectiveness by 400% and reach most active users [Murator Projects Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/05/murator_en-2-1024x536.png)
Murator Projects with the help of SALESmanago Marketing Automation reaches the most active users thanks to segmentation with scoring, increases the effectiveness of communication thanks to automatic mailings, achieving 400% better results than the market average. About Murator Projects Murator PROJECTS is a leading Polish supplier of ready-made projects and consulting services for […]
Several dozen years ago we didn’t even imagine an engine with such computing power that would be able to reach the level of human’s potential. For all these, born before the internet took over the world, the amount of changes itself that took place is already unthinkable and impressive. The first computer ever constructed used […]
59% of the companies are already taking advantage of Marketing Automation potential. 63% of these that haven’t implemented the solution yet are willing to do that during 2018. Today the number of satisfied customers surpasses 15 000 and in April new companies joined our SALESmanago family. Drim SPAIN “DRIM” is a family business, founded […]
About GDPR The General Data Protection Regulation (GDPR) is a regulation of the European Parliament and of the Council (EU) 2016/697 adopted 27. April 2016 which intends to strengthen and unify the data protection law with regards to processing of personal data and the free movement of the data, and repealing directive 95/46/EC. Most […]
![How to increase email efficiency by 300% [Łysoń Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/05/lyson_en-min-1024x536.png)
Beekeeping company Tomasz Łysoń managed to increase email efficiency by 300% thanks to SALESmanago Marketing Automation through the use of advanced automatic segmentation and dynamic content. Visit our Facebook fanpage About Beekeeping company Tomasz Łysoń Beekeeping company Tomasz Łysoń is the largest in Poland and one of the largest in Europe company producing beekeeping equipment. […]
You already know Machine Learning Machine Learning is already used by many big companies. You might have experienced its potential when using Netflix. It provides you with movies recommendations based on Machine Learning itself. Facebook, Spotify, Google Maps or Uber are also taking advantage of this technology on a daily basis. SALESmanago Copernicus Machine […]
Marketing Automation platform enables automation of repetitive activities thanks to the monitoring of users and their behavior on the website. Based on the collected data, comprehensive behavioral profiles are created, enabling segmentation of contacts due to any data collected about them, among shopping preferences or interests. These materials are then used to generate personalized content, […]