Although we associate the term with brand’s clever reactions to current events and trends (and it can backfire: see examples of failed RTM), it also describes an approach focused on responding in real time to expectations, needs and actions of our users. So we address her when she is visiting our website, searching for a […]
Posts from category: Marketing Automation
Will investment in content marketing deliver real revenue to your e-store? Or maybe it just will end up as a sales disaster. Users will enjoy your sophisticated photos and hilarious movies, but will buy at competitor’s store, because it’s cheaper. Comparing prices on the web requires just a couple of clicks! It might happen. You […]
99% of customers won’t buy anything during their first visit in your e-store, SeeWhy research proves. 68.53% of shopping carts are abandoned (Baymard Institute). Why customers leave their baskets behind and how to reduce that trend? 10 Commandments of Email Marketing. Download for free Why Does Cart Abandonment Happen? Before we find a solution, […]
Presumed outdated, they have been killed, staked through the heart and burned. They don’t work anymore, trendsetters say, and for sure millennials won’t respond to that! In experts’ world, we all use only mobile apps and social media today. But is that so? Leaflets, SMS, samples, banners… does the sound of these names gives you […]
If you think that Marketing Automation is difficult, complicated and requires advanced technical knowledge, check out our new creators and modules. We simplified them even more, and now they guide you step-by-step through the process of creating new messages. We also introduced new solutions: the long-awaited A/B/X testing tools and SALESmanago Copernicus – Machine Learning […]
We have been using Grammarly for a couple of weeks, and we recommend it to everyone trying to write more and increase quality of her writing. Below we list features we love about the software and discuss its limitations. Great distraction-free editor It’s beautiful and simple, and writing in it is a pleasure. […]
Part I. Mental Shift First Moment of Truth The moment of Truth – the term „Moment of Truth”, MOT, was coined by Procter & Gamble CEO A.G. Lafley. He wrote: “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The second […]
Do you like posts with lists of free useful tools? Our analytics says that you do 🙂 That’s why we collected links dispersed in a couple of our posts and add 30 new ones. So here it is: an updated list of free online tools for planning, communication, content marketing, research, SEO and competition monitoring, […]
Dynamic 1-to-1 messages are sent to an individual user in reaction to her action. That’s one of the most valuable Marketing Automation features! Dynamic emails are opened and read more often and show 2-5 times bigger sales efficiency (Experian). But what kind of message does it mean? How to put them into practice? 10 Commandments […]
What a wonderful world! No maladies, no poverty, no ugliness, no pain. Sweet babies leave in their diapers only a hygienic blue fluid. The staff of the corporation smiles at us with pearl white teeth. Cheerful bacteria get a ride down the toilet surfing on the wave of lavender freshness. Create amazing shopping experience. Download […]
During the hot summer months we didn’t stop working in full gear. We are constantly improving our Marketing Automation system, and as a result, more and more companies decide to become SALESmanago users, which proves the strong position of our solution in the industry. It’s worth emphasizing that belong many new customers there are companies […]
Being an entrepreneur can be tough sometimes. It requires an incredible level of effort, dedication and skill. If you’re either on the beginning of your adventure or your business is already growing, you need to have in-depth knowledge in many areas, such as team and project management, marketing and communications, sales, finances, customer care, business […]
Startups override the business world in this decade. Almost everyone wants to come up with a fresh, revolutionary business idea and be the next Mark Zuckerberg, Elon Musk or Jack Ma. If you also dream of launching a startup, surely you’ll find thousands of tips and advice on how to do it. There are countless […]
Without doubt, human resources are a company’s greatest asset. Among many other factors that surely play a big role in company’s development (know-how, investors, market research…) the key to success are the people who put their talent and effort into their work every single day. You can have great tools and cutting-edge technology, but without […]
SALESmanago took the 26th position in the Financial Times FT1000 ranking of the fastest growing companies in Europe, at the same time being number 1 in the category of MA companies. According to Datanyze, it is the second largest provider of Marketing Automation solutions for e-commerce in Europe. SALESmanago Marketing Automation offers a new generation […]
SALESmanago Marketing Automation decided to examine the state of today’s digital marketing. European Digital Marketing Survey, as that is the name for the research, drew the attention of many experts from all over Europe who agreed to take part in it. Among 300 experts there were specialists, users of Marketing Automation platforms, CEOs, CMOs, […]
And only 48% of marketers rate their marketing activities results as good and very good – these are the most interesting outcomes from 2018 European Digital Marketing Survey performed by SALESmanago among marketers across Europe. The least used technologies are Machine Learning & AI and bots and among the most overrated techniques there are SEO, […]
Agreements with private recipients, people subscribed to the newsletter, employee data or mailing bases of our store. All this is protected. No one will be protected against the GDPR. RODO or GDPR is the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with […]
Using SALESmanago Marketing Automation software you can personalize your communication with customers by sending product recommendations adapted to their interest and behaviour, for example in a dynamic email, in our Automatic Sales Chat or in a dynamic recommendation frame on your website. To make use of those advanced features you should add a source of […]
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Murator Projects with the help of SALESmanago Marketing Automation reaches the most active users thanks to segmentation with scoring, increases the effectiveness of communication thanks to automatic mailings, achieving 400% better results than the market average. About Murator Projects Murator PROJECTS is a leading Polish supplier of ready-made projects and consulting services for […]