Posts from category: Marketing Automation


Use Marketing Automation in SMB

Marketing Automation pairs well with SMB. It works as good as in huge companies and worldwide corporations. They are the ones that had the biggest percentage – 80% – of marketing automation implementation rate in the US. We advice how to use marketing automation software in SMB. Check if ti works for you! Simple interfaced […]

6 Principles of High Conversion – How to Increase Your CTR and OR?

You already know that a title of your email is an essential part of the message. The next step after entering your mailboxes to click… well, something. In fact, a click is the only way to cause a conversion: to register with an email, to ask for an offer, to make an online purchase, or […]

[Video] New School of Marketing with Marketing Automation

There is a lot of things that marketers hate about their jobs. 78% of them ranked their happiness at work as greater than “satisfied,” yet simultaneously, 2/3 of them say that they want to leave the current job within the next 2 years. It looks like a love-hate relationship. Learn why it looks that way.

[Guest Post] 4 Critical Tips for Qualifying and Scoring Your Leads

Website traffic is the pot of gold at the end of the rainbow! When you see a spike, you know you’ve done something right.   All of the content you’ve published is finally pulling people in. They’re sharing your material and signing up to find out more.   Isn’t that what everything you wanted..?   […]

Yves Rocher boosts e-mail efficiency by 1,200% with B2C marketing automation

Marketing automation platform SALESmanago has been implemented by Yves Rocher, a worldwide cosmetics and beauty brand. The software boosted the company’s e-mail marketing efficiency by 1,200% and increased the number of new users who buy the suggested sets of products displayed on dynamic recommendations boxes as their first purchase to 30 percent.   Download the […]

Why Real-Time Marketing is so boring these days?
Why Real-Time Marketing is so boring these days?

  Real-Time Marketing (RTM) has become a permanent feature of the marketing landscape. It is everywhere, and we notice it only in case of some big events, when we are attacked from all sides by better or worse advertisements and memes. No more fun, no more surprises.     There are RTM campaigns which are […]

Deep Behavioural Profiling – Webhooks replace Page Views and Webhooks as the most common ways of measuring customer interaction with eCommerce websites
Deep Behavioural Profiling –   Webhooks replace Page Views and Webhooks as the most common ways of measuring customer interaction with eCommerce websites

eCommerce websites have become extremely interactive in the last few years, enabling customers to have a new very deep engagements with the products they are willing to buy. This makes the most common technologies used for monitoring and analysis of customer behaviour, like Page Views and Webhooks, a bit out of date. SALESmanago introduces a […]

Show that nature is important to you. How philosophy of Jean-Jacques Rousseau can help you create marketing in the era of ecological disasters?
Show that nature is important to you. How philosophy of Jean-Jacques Rousseau can help you create marketing in the era of ecological disasters?

Your company is growing steadily. You are a pioneer in your field, and pictures of your high-tech, super modern production line are making your competitors jealous. Everything is great… but it isn’t necessarily worth bragging about to your client.     For hundreds of years, the development of science and technology has evoked two extreme […]

[NEW FEATURE] Dynamic Segmentation – use real time data to manage constantly changing groups of individuals and upsell with extreme precision.
[NEW FEATURE] Dynamic Segmentation – use real time data to manage constantly changing groups of individuals and upsell with extreme precision.

Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data.     Dynamic segments allow you to:   use of detailed data on: visit sources, transaction details, transaction sources, […]

[New Feature in SALESmanago] Website Automation – the new way of advanced website personalization with live chat, pop-ups and web pushes
[New Feature in SALESmanago] Website Automation – the new way of advanced website personalization with live chat, pop-ups and web pushes

Website Automation enables you to contextualise the real-time delivery of fully automated and personalized content, such as pop-up, exit pop-up, web push, live chat, to website visitors. The display time and content are adjusted in a 1-to-1 model for both SALESmango clients and anonymous users depending on their behaviour on the website.     Website […]