You already know that a title of your email is an essential part of the message. The next step after entering your mailboxes to click… well, something. In fact, a click is the only way to cause a conversion: to register with an email, to ask for an offer, to make an online purchase, or […]
Posts from category: Marketing Automation
What should Marketing Automation professionals read? Find a list of 21 excellent blogs on the subject.
There is a lot of things that marketers hate about their jobs. 78% of them ranked their happiness at work as greater than “satisfied,” yet simultaneously, 2/3 of them say that they want to leave the current job within the next 2 years. It looks like a love-hate relationship. Learn why it looks that way.
Website traffic is the pot of gold at the end of the rainbow! When you see a spike, you know you’ve done something right. All of the content you’ve published is finally pulling people in. They’re sharing your material and signing up to find out more. Isn’t that what everything you wanted..? Nope! Traffic is […]
Why do we love email marketing? Because it’s cost-effective, powerful and easy-to-track way of staying in touch with our audience. See 70 up-to-date stats that prove it.
Marketing Automation platform relieves exhausted SMB marketers and opens new personalization possibilities: right message to the right person at the right time. See how it happens.
The third, updated version of our SMB kit: the best free online tools for business, handpicked just for you! We divided the tools into the following categories: project management & communication CRM stock photos microcontent, infographics, image editors social media competition research & SEO See previous versions here: 42 free tools for business 10o free […]
Press Release, KRAKOW, Poland, June 6, 2016 SALESmanago, an all-in-one, cloud based online marketing automation platform used by over 5,000 companies worldwide, following a $6minvestment from 3TS Capital Partners (Cisco, EIF, EBRD) early this year, has launched a range of new solutions for Online Stores & B2C companies. Those include new extended possibilities of behavioral […]
Marketing automation platform SALESmanago has been implemented by Yves Rocher, a worldwide cosmetics and beauty brand. The software boosted the company’s e-mail marketing efficiency by 1,200% and increased the number of new users who buy the suggested sets of products displayed on dynamic recommendations boxes as their first purchase to 30 percent. Download the […]
Ancient Greeks developed the concept of pharmakon: a drug that can both heal you and hurt you. If you take just a little dose, it’s beneficial, but if you overdose, it will amplify your pain. The point behind the term is that there is too much of a good thing. And today we experience that […]
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37% of Britons don’t believe that their work makes a meaningful contribution to the world and 40% of Dutch workers reported that their jobs had no good reason to exist. David Graeber, an author of the book Bullshit Jobs. Theory described the bullshit job, as a form of paid employment that is so […]
In the new WINTER 2020 report by G2 Crowd, SALESmanago has been recognized as a leading software solution in Marketing Automation and three other categories. It also has been named a high performer in A/B Testing, Marketing Analytics, and Live Chat. G2 Crowd is a leading business review platform, where you can […]
25% eCommerce companies top performing in customer loyalty can retain almost 70% of buyers as the Online Consumer Trends 2019 report shows, while in the worst performing eCommerces only 20% of customers are willing to make two purchases, and only 10% more than three. Find out how marketing automation can help your company to […]
A world in which there are no rules. Where the arguments are replaced by the force. In which betrayal, fraud, and even the evilest crimes are the simplest recipe for power. That’s how Italy looked like in Machiavellian times. And, in many ways, how a modern business looks like. Machiavelli lived in the […]
Real-Time Marketing (RTM) has become a permanent feature of the marketing landscape. It is everywhere, and we notice it only in case of some big events, when we are attacked from all sides by better or worse advertisements and memes. No more fun, no more surprises. There are RTM campaigns which are […]
eCommerce websites have become extremely interactive in the last few years, enabling customers to have a new very deep engagements with the products they are willing to buy. This makes the most common technologies used for monitoring and analysis of customer behaviour, like Page Views and Webhooks, a bit out of date. SALESmanago introduces a […]
To quote the king of late-night television, Johnny Carson, the New York Minute is the interval between the traffic light turning green and the driver behind you honking his horn. It’s an instant, no more, no less. And today’s customers only have a New York Minute to consider your offers before moving on. So […]
Your company is growing steadily. You are a pioneer in your field, and pictures of your high-tech, super modern production line are making your competitors jealous. Everything is great… but it isn’t necessarily worth bragging about to your client. For hundreds of years, the development of science and technology has evoked two extreme […]
![[NEW FEATURE] Dynamic Segmentation – use real time data to manage constantly changing groups of individuals and upsell with extreme precision.](https://blog.salesmanago.com/wp-content/uploads/2019/11/dynamiczny-segment-blog-mini.png)
Dynamic segments is an advanced tool that allows you to create and update groups of contacts in real time that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Dynamic segments allow you to: use of detailed data on: visit sources, transaction details, transaction sources, […]
Four-fold sales increases, conversion rate going up by 200% and 2.5 more email campaigns clearly show the vital importance of Black Friday for e-commerce. However, more than a half of those who buy on that one day never come back to renew their purchase. Do digital marketers do all they can to effectively milk the […]