Whether you work in B2B, B2C, C2B, O2O or every other X2X, there are few terms you should know backwards and forwards. We suggest 40, in our opinion key concepts. We hope, that in the future we’ll manage to turn this article into a full-time glossary, as for beginner marketers as for the ones, who want to go back to basics, and have some rest from tiresome buzzwords.
- Ad Networks – Under this term hides the mechanism which connects advertisers with websites, videos, apps database and other means of advertisements online allowing for engaging with prospects.
- API (Application Programming Interface) – Set of rules defined at the level of source code, segregating and describing communication between computer programs.
- B2B (Business-to-Business) – Transaction process between two economic entities including preparing and sending offers, transaction realization, preparation and sending of orders, and finally marketing.
- B2C (Business-to-Consumer) – Relation between the producer and final client. Range of tasks being similar to B2B.
- Bulk campaign – Most often it relates to mass email sending, for example to whole contact database.
- CLV (Customer Lifetime Value) – Client’s value estimated in time.
- CMS (Content Management System) – Software making it possible to create websites easy to use for people not only from IT departement.
- CPC (Cost Per Click) – One of the campaign’s effectivity measurements: money spent for advertisment versus click rate ratio.
- CPL (Cost Per Lead) – Another way of measuring campaigns effectivity – cost of gaining one lead.
- CRM (Customer Relationship Management) – Lead management system available among others on marketing automation platforms. It allows to check and modify contact data, activity history, tags, notes; and also assign tasks to specific lead.
- Cross-selling – Sales technique relying on offering complementary products to purchased product or service. (For example gloves and scarf to purchased coat)
- CTR (Click Trough Rate) – One of the most important measurement of mailing effectivity. It’s expressed in percent ratio – click rate per number of sent emails.
- Drip marketing – Type of email marketing campaign. It’s a cicle of beforehanded prepared messages sent automatically in response for specific behaviour, or planned as cyclic consigment to specific group of recipients.
- ERP (Enterprise Resource Planning) – 1. A technique of planning and managing the company’s resources.
2. Software that optimizes managing multiple departments, branches, or cooperating enterprises. - Facebook Custom Audience – Group of recipients on Facebook based on the list of current clients.
- Facebook Lead Ads – Adverts making it possible to gain contacts on Facebook. After you click the CtA button, the platform automatically fill included form with contact data used by you in Facebook.
- Gated Content – Website content, to which access is only possible in exchange for contact data, for example email address.
- iBeacon – Small device using BLE (Bluetooth Low Energy) connecting with other beacons, smartphones or apps. It locates different devices, sends push notifications and helps to move towards the new place or area.
- Lead – Term from B2B marketing, meaning potential client, person who left contact data on website.
- Lead Generation – Set of actions that leads to growth of an interest in product, website, service by prospects, making them leave contact data via contact form or pop-up message.
To be continued…
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