When you choose Marketing Automation Platform, it’s a good idea to know exactly what do you expect from it and what problem(s) do you want to address. The Precise definition of your needs will be vital to picking the right software for your business.
You might use the list below to find these.
- You know little about your audience. You don’t know who they are, so it’s hard to find language that appeals to them. Monitoring their behavior and advanced analytics will add up to a detailed 360-degree picture of each user and your base generally. That way you’ll start to spot patterns and predicts trends.
- You want to target messages more precisely. Use Marketing Automation to find people to whom given offer should be addressed and to deliver it in the most suitable moment for each one of them.
- Your contact base is poor. The platform will help you clean it (with win-back campaigns you’ll indicate idle addresses) and deliver tools to generate leads of high quality (such as personalized contact forms or progressive profiling). Because 25% of your list decays each year naturally, taking care of its hygiene seems vital. 50% of marketers claim that poor data quality harms the performance of their actions.
- You want to generate more qualified leads. Marketing Automation helps generate 50% more sales qualified leads while lowering the cost of acquisition by 33%. With the system, you’ll prepare customer to the shopping decision.
- You want to educate customers. According to Annuitas Research, the customers who have been nurtured and educated, spend 47% than non-nurtured ones.
- You want to boost sales.79% of marketing leads never convert into sales.. Moreover, a lot of them will quit your website never to come back. With an MAP, you can issue a dedicated campaign for each visitor, customized to her behavior on the website, source of the visit, products viewed, materials watched, demographic data, and you can conduct such campaign in any channel. Even if you don’t have her email address!
- Your sales funnel leaks. Do you see that at some stage your users stop and drop out? They won’t move further, to the purchase! Marketing Automation gives you advanced behavioral analytics tools to spot the problem and solve it.
- Your massive traffic doesn’t translate into leads or sales. You spend a lot on campaigns that attract users to your website, but you can’t keep them? Apply the best Lead Generation practices such as personalized pop-ups.
- You want to segment the base to send personalized emails to specified groups. And it applies to your other creations: banners, social media campaigns. Emails to segments show 14,47% higher OR and 89% higher CTR when compared to bulk newsletters.
- You need to create intuitive, responsive landing pages, which performance you can track in the real time. It’s easy! Just use our drag&drop wizard.
- Customers abandon shopping carts. In ecommerce, 67% of shopping carts are abandoned. Address the problem and encourage customers to finalize transactions with dynamic emails and banners.
- You need more real-time interactions. Use in-depth insight into consumer’s preferences and behavior, combined with tools for responding to user’s micro-actions (such as viewing a piece of content, visiting a page, or interactions in social media).
- You waste money on social media or RTB campaigns. So target these precisely.
- Your marketing department doesn’t deliver results. But do you measure the effectiveness of your actions? Do you optimize them on a regular basis? If you don’t know where to start, an MAP will help.
- Sales and marketing work silo-like. They lack a common language. Don’t worry! Automation can bridge them back to ensure smooth Buyer’s Journey and increase the performance of both.
- Your marketing department is overwhelmed with the work that could be automated. 36% of marketers declare that implementing the platform freed them from mundane repetitive and time-consuming tasks they used to do manually.
- You have both online and offline store. How to create an effect of synergy between them? Automation will pose a number of solutions for bridging the online-offline gap. Beacons for offline tracking. Mobile apps, coupons, geolocations… you can build a complex customer profile and use that knowledge to personalize messages in all channels.
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