SALESmanago, a cloud based online marketing automation company that enables eCommerce and B2C clients to increase customer engagement and conversion rates, today announced that it has closed a $6 million round of funding from 3TS Capital Partners. With the investment, SALESmanago will continue to build out its technology platform and fuel its further expansion in Europe.
Headquartered in Krakow, Poland, SALESmanago was founded in 2011 by Polish entrepreneurs, Greg Blazewicz and Konrad Pawlus. The Company initially built a leading position in the regional marketing automation industry and since then expanded to 130 employees globally to serve more than 5,000 clients with 400 partners in 40 countries.
The Company’s key products include SALESmanago, a proprietary marketing automation platform and APPmanago, an innovative mobile marketing automation platform. SALESmanago’s unique technology provides real-time website and mobile application analytics coupled with predictive and next best offer engine, which helps clients fully personalize e-mail marketing, dynamic website content, social media and mobile marketing.
Grzegorz Blazewicz, founder CEO of SALESmanago, commented: “We are thrilled to have attracted 3TS as our investor. We have found them to be highly entrepreneurial and they share our passion for technology. This investment will finance international expansion and providing further unique features for our B2C and eCommerce clients. Marketing Automation in Europe, especially in the B2C segment is at early stages of development and we want to be an important player in the growth of this market.”
3TS Partner Zbigniew Łapiński, who led the investment, added: “SALESmanago is on a strong trajectory and has all the qualities we look for in an investment. Their unique approach to user engagement and conversion enables companies to adapt and better predict online customer behavior. We are impressed with the SALESmanago team and their vision and look forward to helping the Company to strengthen its position internationally.”
SALESmanago is a cloud based online marketing automation platform used by over 5,000 companies all over the world that manage databases of over 200 mln customers. Using the power of real-time website and mobile application behavior analysis SALESmanago enables clients to fully personalize e-mail marketing, dynamic website content, social media (via Facebook Custom Audiences) and mobile marketing (push and in-app messages). The company is ranked as one of top marketing automation platforms globally by Datanyze. Venturebeat ranks SALESmanago as a global leader of marketing automation for B2C and SMB segment. SALESmanago is based in Krakow (Poland) and has offices and subsidiaries in New York, London and Bangalore.
About 3TS Capital Partners
3TS Capital Partners is a leading European technology private equity and venture capital firm with offices in Budapest, Bucharest, Istanbul, Prague, Vienna and Warsaw. 3TS targets investments in growth sectors including Technology & Internet, Media & Communications and Technology-Enabled Services. Investors in the 3TS funds totaling over €300 million include Cisco, EIF, EBRD, OTP, Sitra and KfW among others.
Further information is available at: www.3tscapital.com
Tel +48 500 160 611
3TS Capital Partners
Tel +48 600 308 500