Krakow-based marketing tech company SALESmanago has raised $6 million from 3TS Capital Partners.

SALESmanago, a cloud based online marketing automation company that enables eCommerce and B2C clients to increase customer engagement and conversion rates, today announced that it has closed a $6 million round of funding from 3TS Capital Partners. With the investment, SALESmanago will continue to build out its technology platform and fuel its further expansion in Europe.

Headquartered in Krakow, Poland, SALESmanago was founded in 2011 by Polish entrepreneurs, Greg Blazewicz and Konrad Pawlus. The Company initially built a leading position in the regional marketing automation industry and since then expanded to 130 employees globally to serve more than 5,000 clients with 400 partners in 40 countries.

The Company’s key products include SALESmanago, a proprietary marketing automation platform and APPmanago, an innovative mobile marketing automation platform. SALESmanago’s unique technology provides real-time website and mobile application analytics coupled with predictive and next best offer engine, which helps clients fully personalize e-mail marketing, dynamic website content, social media and mobile marketing.

Grzegorz Blazewicz, founder CEO of SALESmanago, commented: “We are thrilled to have attracted 3TS as our investor. We have found them to be highly entrepreneurial and they share our passion for technology. This investment will finance international expansion and providing further unique features for our B2C and eCommerce clients. Marketing Automation in Europe, especially in the B2C segment is at early stages of development and we want to be an important player in the growth of this market.”

3TS Partner Zbigniew Łapiński, who led the investment, added: “SALESmanago is on a strong trajectory and has all the qualities we look for in an investment. Their unique approach to user engagement and conversion enables companies to adapt and better predict online customer behavior. We are impressed with the SALESmanago team and their vision and look forward to helping the Company to strengthen its position internationally.”

About SALESmanago

SALESmanago is a cloud based online marketing automation platform used by over 5,000 companies all over the world that manage databases of over 200 mln customers. Using the power of real-time website and mobile application behavior analysis SALESmanago enables clients to fully personalize e-mail marketing, dynamic website content, social media (via Facebook Custom Audiences) and mobile marketing (push and in-app messages). The company is ranked as one of top marketing automation platforms globally by Datanyze. Venturebeat ranks SALESmanago as a global leader of marketing automation for B2C and SMB segment. SALESmanago is based in Krakow (Poland) and has offices and subsidiaries in New York, London and Bangalore.

Further information is available at: www.salesmanago.com, www.appmanago.com.

About 3TS Capital Partners

3TS Capital Partners is a leading European technology private equity and venture capital firm with offices in Budapest, Bucharest, Istanbul, Prague, Vienna and Warsaw. 3TS targets investments in growth sectors including Technology & Internet, Media & Communications and Technology-Enabled Services. Investors in the 3TS funds totaling over €300 million include Cisco, EIF, EBRD, OTP, Sitra and KfW among others.

Further information is available at: www.3tscapital.com

Media Contacts:

SALESmanago

Grzegorz Blazewicz

CEO

Tel +48 500 160 611

E-mail: grzegorz.blazewicz(at)benhauer.pl

3TS Capital Partners

Zbigniew Łapiński

Partner

Tel +48 600 308 500

E-mail: zlapinski(at)3tscapital.com

SALESmanago Announces Key Leadership Appointments: Welcoming New CEO and CRO

SALESmanago, a leading no-code CDP & Marketing Automation platform, is excited to announce significant changes to its leadership team, aimed at enhancing our delivery of end-to-end solutions to the mid-market. With a focus on actionable data insights and a flexible workflow management engine, we enable our clients to run automated, omnichannel marketing campaigns […]

The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior. With approximately 85% of website visitors remaining anonymous, it’s crucial to understand […]

Picture an iceberg. But not the looming danger kind. This is an IceCREAMberg. Made of all the goodies eCommerce marketers can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it all. This is your customer base. The rest, a whopping […]

by Greg Blazewicz, CEO at SALESmanago A heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry […]

As CMO Role Is Going Under, what eCommerce Marketers Need to Know To Stay On Top?

In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States. Let’s delve into […]

The Essential Role of Product Catalogs in Marketing Evolution

In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential. You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds […]

From Streetwear to Spotlight: How Pitbull West Coast Achieved a 1265% Email CTR Surge

When it encountered a growth plateau, Pitbull West Coast was already making waves with its unique blend of streetwear and sportswear. The challenge was clear: how to leverage technology to transcend traditional marketing limitations and truly connect with their audience. Opting for SALESmanago stemmed from the limitations of the previous system. The […]

Getting in Bed with AI? Remember, Safety First!

In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]

Innovation Collective. Welcome to the coolest club in the neighborhood😎

Crave to be where the action is? Step right up and join the ranks of the trailblazers in the SALESmanago Innovation Collective – a community of active users who are at the forefront of our development. The Innovation Collective is a dedicated advisory group of active users and partners who have expressed […]

Take Pleasure from the Latest Yahoo and Gmail Knots and Fetters – with Kamasutra!

Major players like Google and Yahoo are introducing new rules for bulk email senders, setting the stage for a more secure and efficient email environment. This shift brings challenges for businesses, particularly B2B organizations, as they grapple with stricter thresholds for reported spam rates. You can suffer in these latest knots and fetters […]

About Us

Community

More

Customer Data Platform

Campaigns Management

Omnichannel Execution

Website

Knowledge Center

Books

Academy

Affiliation Program