We would like to reassure you and say something like, don’t worry, humans are unique and cannot be replaced. But that’s not true. Kyle Gibson says that thanks to development of machine learning, robots can already solve problems that historically only humans could work out. Not just marketers should be concerned: by 2025 machines will […]
“It has been my experience that sales teams are like an abusive spouse. When things are tough, they want to beat on somebody either it is marketing or development, but when they really need something they are as sweet as honey”, says Mitch Medford (CEO, Blood Shed Motors). Does it ring a bell? Well, sales-marketing relationship […]
One of the first things we all learn when starting our own business is that the customer is not always right. Sometimes being over sensitive to feedback can distract you from your goals and lead you to make bad decisions. Although you should not always act on customer feedback, ultimately your customers are the people […]
Why do we need a revolution in marketing? Because its present form annoys everyone: CEOs (who can’t see results), customers (tired of overwhelming spam and irrelevant messages) and marketers themselves – insecure, frustrated and unsatisfied with their job. Is slow movement a remedy for that condition? World’s most frustrating job Numbers are disturbing. According to […]
When your customer leaves, you can theoretically go out and search for new one – but that consumes way too much time and money. Imagine that you do so with your friends. Amanda hasn’t called you in a month? In your face, Amanda, I will find somebody else. O, there you are, Tracy! Wanna be […]
We all look for the magic formula, for the spell or secret that will make us more productive. We watch others handling their everyday issues, facing flood of emails, distractions of phone calls, social media or despondency. How can you invent something revolutionary and really make a difference in that chaos we all experience? While […]
What have you been reading in May? Below we present you our top 5: titles we found particularly interesting. They discuss analytics, creativity (how marketers’ imagination differs from artists’ one?), persuasion, and emotions as business’ core. For dessert we will propose rebellious and provocative original, who doesn’t believe in social media or celebrities. Ready? As […]
Small, dynamic companies develop radically different organization culture than big enterprises, often locked up in their stiff procedures and forgetting that „Because we always do it that way” is a very, very bad answer. Obviously, big company cannot allow itself for operating in start-up style, but still it should draw inspirations from beginners and come […]
Right keywords in the subject line? Hacking algorithms? Pure magic? Nope. The truth is brutally simple: people read your newsletter because it’s valuable. If you build their trust in your content, they will read it. Today recipients’ responses constitute a base for any spam filters. So what to do to encourage them to read your […]
If you run out of steam, feel stuck without any new idea, and need fresh inspiration to get you back on the right (creative) track, resort to the wisdom of old (or not so old) masters – recognized experts in the field. Their energy encapsulated in a form of short aphorisms will provoke you to […]
