Marketing Automation grows so rapidly that we find it necessary to provide some fresh new stats to give you a picture of how business landscape looks like now. Shortly speaking, time shows that investing in Marketing Automation software has been a good decision. Who implements Marketing Automation? Although mostly the biggest and most successful […]
Marketing Automation will truly transform your company: it will give you time to focus on crucial analytical, strategic and creative questions by taking over repetitive, mechanic tasks. And you will be surprised with how smoothly processes in your business can be run with autonation. We collected for you a bunch of stats showing how other […]
Dynamic emails are one of the most efficient tools you get with Marketing Automation software. According to 78% of marketers they are the future – our communications with customers evolves into 1-to-1 dialogue and individual messages, instead of banners hitting blindly everyone around. The age of real personalization is coming. Join that revolution! Philosophy […]
We would like to reassure you and say something like, don’t worry, humans are unique and cannot be replaced. But that’s not true. Kyle Gibson says that thanks to development of machine learning, robots can already solve problems that historically only humans could work out. Not just marketers should be concerned: by 2025 machines will […]
“It has been my experience that sales teams are like an abusive spouse. When things are tough, they want to beat on somebody either it is marketing or development, but when they really need something they are as sweet as honey”, says Mitch Medford (CEO, Blood Shed Motors). Does it ring a bell? Well, sales-marketing relationship […]
One of the first things we all learn when starting our own business is that the customer is not always right. Sometimes being over sensitive to feedback can distract you from your goals and lead you to make bad decisions. Although you should not always act on customer feedback, ultimately your customers are the people […]
Why do we need a revolution in marketing? Because its present form annoys everyone: CEOs (who can’t see results), customers (tired of overwhelming spam and irrelevant messages) and marketers themselves – insecure, frustrated and unsatisfied with their job. Is slow movement a remedy for that condition? World’s most frustrating job Numbers are disturbing. According to […]
We all look for the magic formula, for the spell or secret that will make us more productive. We watch others handling their everyday issues, facing flood of emails, distractions of phone calls, social media or despondency. How can you invent something revolutionary and really make a difference in that chaos we all experience? While […]
What have you been reading in May? Below we present you our top 5: titles we found particularly interesting. They discuss analytics, creativity (how marketers’ imagination differs from artists’ one?), persuasion, and emotions as business’ core. For dessert we will propose rebellious and provocative original, who doesn’t believe in social media or celebrities. Ready? As […]