A picture is worth a thousand words. But where to get one? With limited resources, it can pose a challenge. That’s why we prepared for you a selection of the most valuable bases of free photos. When deciding to work with free photos, you must realize that it comes with a price. When compared to […]
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Email Marketing is dead? Email marketing is no longer sexy, dethroned by social media and mobile apps? We smell a lot of BS in such declarations. Email Marketing still shows the highest ROI of all marketing strategies, reaching 4,300% (Direct Marketing Association). It also still happens to be a channel preferred by users for getting […]
How much is your customer worth? If you don’t know how much she spends during all her relationship with a brand, it’s hard to find a waypoint for your marketing actions. How will you measure the effectiveness of a campaign? It’s defined not only by profit from a single purchase! How will you assess attracting […]
Do you know how users react to your messages? Probably yes, because you analyze open and click-through rates. Probably no, because you find yourself stuck in familiar patterns and don’t question them or don’t try new options. Today we would like to encourage you to step back and look at your emails from customer’s point […]
We all crave higher productivity and punish ourselves each time we realize that after several hours of “business” we accomplished nothing. Marketers are by all means exposed to the danger of time waste. One of their main problems lies in finding out which activities deliver results and are therefore worth their efforts and which ones […]
Marketers often focus on acquiring new leads, only to lost most of them afterwards. 80% of leads generated don’t interact with sales in any way (Lisa Cramer, Marketing Profs). The phenomenon is called lead leakage: it means gradual loss of leads on their way through the funnel. It’s so common that there are memes about […]
We picked for you the most valuable posts about marketing that appeared in September. You will learn secret hacks to Twitter and Pinterest, discover how to get to influencers, find new SEO tools and much more. Grab your coffee and sit down – a lot of tremendous reading is waiting! Email Marketing: Pinterest email test […]
Social media are becoming more and more important part of our lives. We take a photo of our dinner, although we do it ironically. We sit on Facebook and cry over the paradise lost of the pre-internet era when human interactions used to be more spontaneous and direct. There is no contradiction here: it only […]
Startups focus on solving one problem. They try to find an answer to a specific question and don’t care about rigid procedures that give a most needed framework to big corporations. Startups concentrate on customer experience, and that’s why you should observe them and learn. Today we prepared for your inspiration a list of most […]
Is wishlist a magic wand that cures all e-commerce maladies, from abandoned carts to poor customer engagement to small sales? Don’t count on an easy answer: all depends on your product range and your ability to combine the tool with Marketing Automation systems. What is a wishlist? The wish list is a feature that […]
