B2B vs B2C Purchase Process “More and more B2C marketers are adopting B2B strategies?” – sorry guys – it’s BS. We understand that they faced the huge increase of B2C companies and Online stores entering marketing automation, but selling them the same software as for B2B and explaining with analysts that they should adopt B2B strategies is not good. […]
![History of a PC: from Leibniz to Linux [photos]](https://blog.salesmanago.com/wp-content/uploads/2015/10/239H-1024x682.jpg)
Do you remember the sound of a fountain pen scribbling on the paper? Or a traditional phone ringing? Or the anxiety when you have to ask a stranger for directions because you forgot your map and are lost in the city? Can you imagine your life without a PC at all? You know, back in […]
You lose customers out of indifference and wrong attitude. 68% of consumers declare that this is the reason why they stop buying from or use the services of the provider. For comparison, only 14% of customers leave a brand because of the attractiveness of competitors’ offers (Business Brief). It means that if you lose a […]
A picture is worth a thousand words. But where to get one? With limited resources, it can pose a challenge. That’s why we prepared for you a selection of the most valuable bases of free photos. When deciding to work with free photos, you must realize that it comes with a price. When compared to […]
![10 Commandments of Email Marketing [ebook]](https://blog.salesmanago.com/wp-content/uploads/2015/10/10przykazan_maly-2.png)
Email Marketing is dead? Email marketing is no longer sexy, dethroned by social media and mobile apps? We smell a lot of BS in such declarations. Email Marketing still shows the highest ROI of all marketing strategies, reaching 4,300% (Direct Marketing Association). It also still happens to be a channel preferred by users for getting […]
How much is your customer worth? If you don’t know how much she spends during all her relationship with a brand, it’s hard to find a waypoint for your marketing actions. How will you measure the effectiveness of a campaign? It’s defined not only by profit from a single purchase! How will you assess attracting […]
Do you know how users react to your messages? Probably yes, because you analyze open and click-through rates. Probably no, because you find yourself stuck in familiar patterns and don’t question them or don’t try new options. Today we would like to encourage you to step back and look at your emails from customer’s point […]
We all crave higher productivity and punish ourselves each time we realize that after several hours of “business” we accomplished nothing. Marketers are by all means exposed to the danger of time waste. One of their main problems lies in finding out which activities deliver results and are therefore worth their efforts and which ones […]
Marketers often focus on acquiring new leads, only to lost most of them afterwards. 80% of leads generated don’t interact with sales in any way (Lisa Cramer, Marketing Profs). The phenomenon is called lead leakage: it means gradual loss of leads on their way through the funnel. It’s so common that there are memes about […]
We picked for you the most valuable posts about marketing that appeared in September. You will learn secret hacks to Twitter and Pinterest, discover how to get to influencers, find new SEO tools and much more. Grab your coffee and sit down – a lot of tremendous reading is waiting! Email Marketing: Pinterest email test […]
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