Sex gets attention. We are biologically determined to notice sex content as relevant – it’s about the survival of the species. After 50 years of testing ads, Gallup&Robinson could tell that “the use of the erotic is a significantly above-average technique in communicating with the marketplace”, “although one of the more dangerous for the advertiser”. […]
If a performance of your email campaigns makes you want to cry, don’t worry. Most marketers have to go through that stage and learn from their mistakes. If you prefer a shortcut, read our 13 simple ideas for boosting your Open Rates and Click-Through Rates. 10 Commandments of Email Marketing. Download a Free Ebook […]
SALESmanago, one of the leading European Marketing Automation players, generated a revenue of $4,2 mln, which constitutes 200% growth over 2014 results and a net profit of $0,6 mln. SALESmanago, based out of Poland, is currently used by over 5000 companies in 40 countries. Founded in 2011, today SALESmanago employs over 130 people in 10 countries, and its solutions are offered by […]
Let’s go straight to the meat. Here is a list of the most interesting posts about marketers and for marketers. Apart from our monthly list, we prepared also the top of the year so that you won’t miss the excellent reading. The post we included are very diverse: some are step by step guides, some […]
Christmas is a time when marketers gift their customers with special campaigns, lifting the holiday spirit. What have they prepared for us? Obviously, the family is the main topic. The ads show empathy, love, and care. But some of them try to address the subject ironically, showing the dark side of spending so much time […]
December is a good time to sum things up and look at them from the distance. In 2015 a lot changed in how we create, share and consume content. Also, the shift in consumer’s behavior becomes more evident, and new expectations towards the brands arise. The technological revolution unfolds: it involves more smart objects (not […]
For B2B sales alerts are one of the most precious Marketing Automation feature, helping salespeople react in the real time: just when a lead shows a need to learn more or to buy. That way you can approach your user according to her pace. See how to use alerts in practice. Download a new ebook: […]
Mobile marketing can take so many shapes! Today we prepared for you a list of 10 amazing campaigns that will help you see how in many ways you can exploit the mobile. They include apps, rich media, video, social media, and many others. Let us know which one you like most. All you need to […]
We’re addicted to productivity boosting. Like literally: developers in Silicon Valley take small amounts of LSD to keep their imagination active and efficiency high. But also we, ordinary, LSD-deprived mortals have our little sins, such as compulsive searching for new productivity hacks. But such search is a road to nowhere. Luke Muehlnauser has walked it […]
[A post by Steve Kellogg] Here are, what I consider to be 3 key transformational digital marketing strategies for 2016. I believe they are key because they align to 3 of the most talked about and most impactful digital marketing trends that many analysts, tech vendors and thought leaders are predicting. They are designed to […]
