90% of consumers claim that their shopping decisions are influenced by reviews and recommendations of other users (source: Marketingland/ Dimensional Research). It concerns not only ecommerce – 48% of consumers use smartphones in physical stores. Reviews boost conversions and support SEO (it’s a fresh, original content after all). But to encourage product reviews? Internet of Things […]
Candy bar you added to the cart or a blouse you bought on your way back from work. As much as 60% of our purchases are unplanned (40 – 80%, depending on product category). 87% of Americans admits to impulsive buying. Millenials do it 52% more often that other age groups. 10 Ideas for Omnichannel […]
Marketing Automation was originally dedicated to B2B companies, but ecommerce adapted some of its solutions, which turned out to deliver great results. Learn how e-commerce can benefit from skillfully implemented automation and what features can be quickly implemented to drive amazing results. Create Amazing Shopping Experience. Download Free Ebook Use scoring to select your […]
77% of B2B marketers use case studies, and 58% says that it drives results (Content Marketing Institute, 2015). At the same time, most of them declare that it’s the hardest type of content to produce. To help with that, we prepared a guide, in which we break the process of creating a case study down […]
Are you sometimes wondering if your CTAs aren’t wearing caps of invisibility? They go unnoticed; they don’t convert. Why? We examine the most common CTA mistakes, starting from a popular misconception that CTAs should be short. Then we will talk about what lowers button visibility, matching the message to the recipient, and testing. Win Zero […]
B2B marketers, get ready for Snapchat! Although now it’s a platform for youngsters, soon the niche app will go mainstream and attract the older audience, just as it happened with Facebook or Twitter. In no longer than 2 years your customers will be there, but Snapchat will probably be much more crowded with marketing messages. […]
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What drives sales today? User recommendations, pre-shopping and real-time marketing addressing consumers’ research. The concept of Zero Moment of Truth explains the process. But let’s start with the definition of the Moment of Truth. The term was coined by Procter & Gamble CEO A.G. Lafley. He wrote: “The best brands consistently win two moments of […]
Who were they before they become great entrepreneurs we know today? The road to success doesn’t always lead through a start-up garage where immortal ideas are born. Sometimes the beginnings are more pedestrian and surprising. Future businessmen sell newspapers and candies, think about a pianist career, take up modeling, drive an ambulance or do your […]
Can you smell roses and candies? Can you see teddy bears holding huge hearts? It’s Valentine’s Day lurking around the corner! And even if you celebrate the 14th February feast of love ironically, it’s an excellent opportunity to talk to your customers and engage them in the discussion about love. Do You Win the Zero […]
For our bodies, focusing attention requires energy input. We have to fight other stimuli that compete for our concentration. That’s why marketers create landing pages, where there are no distractions, just one specific call. In the post, we show how to develop a successful landing page from the headline to post-conversion marketing. Create Amazing Shopping […]
