In 2009 Aleksander Ovechkin, owner of two marketing agencies, decided to buy a strip club. There were thousands of places like this in Moscow these days, and the majority of them was somehow connected with houses of ill fame. Aleksander’s idea’s innovation laid in using B2B and B2C marketing tools – a complete novelty in […]
Tests and experiments are the lifeblood of good marketing. This technique liberates you from clichés, common knowledge and following safe paths others go. Instead, you can explore what works for your audience and shape your actions according to data. In other words, you gain power and control. Are you ready for it? Definition of […]
If you are a business person or a marketer, you’re probably interested in the infinite potential of human imagination reflected in new startups. They inspire and show how to think outside the box to solve problems – and which new products and services are needed, which target groups weren’t activated so far, etc. We picked […]
Today digital marketers (and their supervisors) can get lost in the buzzword jungle. With so many new shiny terms around, they have serious problems with deciding in what to invest to see the ROI. Mostly they consider content marketing and Marketing Automation, which seem omnipresent and at the same time very different: when content feels […]
Why doesn’t Inbound work? Is Inbound dead? There are so many misconceptions surrounding Inbound Marketing that practitioners might find it hard to work with it properly. In addition, the philosophy has to evolve — a lot has changed since 2011, when the term was coined. The mobile revolution and appification of everything will or leave the inbound untouched. Have you noticed […]
We dream about machines that help us in everyday life from a long time. Movies are full of these visions – just to mention Iron Man’s Jarvis, or Samantha from Her. Is there a threat that you fall in love with your virtual assistant? Not today! It’s hard to fall for Cortana or Siri, but […]
Last week I was in an apparel store, where a female customer was trying numerous dresses, blouses, and trousers. The shopping assistant was bustling around her, bringing new and new items, making style recommendations, and when the girl finally liked the dress, the assistant invited her to pay. The girl bursted into laughter. “I’m not […]
Marketing Automation grants you an access to infinite knowledge about your customers: their habits, preferences, demographic profile. How to turn this data into action? One of the ideas is creating the Buyer Persona: a model customer, the avatar of a perfect client. Learn more about Buyer Persona: download free ebook What Buyer Persona […]
All companies have blogs, all of them want to engage customers in a dialogue… We create more and more content, but does it make sense? What’s the truth behind it? Herewith we debunk 7 common beliefs about content marketing and reveal which are myths and which are truth. Does Inbound work? Download free ebook and […]
There are 60,000 of books about marketing in the Amazon catalog. It would take around 30 years to read them all!*. And the number doesn’t include myriads of blogs, webinars, courses, and podcasts on the subject. Marketing discourse produces more and more terms, trends, and people who want to make money on consulting you […]
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