Today digital marketers (and their supervisors) can get lost in the buzzword jungle. With so many new shiny terms around, they have serious problems with deciding in what to invest to see the ROI. Mostly they consider content marketing and Marketing Automation, which seem omnipresent and at the same time very different: when content feels […]
Why doesn’t Inbound work? Is Inbound dead? There are so many misconceptions surrounding Inbound Marketing that practitioners might find it hard to work with it properly. In addition, the philosophy has to evolve — a lot has changed since 2011, when the term was coined. The mobile revolution and appification of everything will or leave the inbound untouched. Have you noticed […]
We dream about machines that help us in everyday life from a long time. Movies are full of these visions – just to mention Iron Man’s Jarvis, or Samantha from Her. Is there a threat that you fall in love with your virtual assistant? Not today! It’s hard to fall for Cortana or Siri, but […]
Last week I was in an apparel store, where a female customer was trying numerous dresses, blouses, and trousers. The shopping assistant was bustling around her, bringing new and new items, making style recommendations, and when the girl finally liked the dress, the assistant invited her to pay. The girl bursted into laughter. “I’m not […]
Marketing Automation grants you an access to infinite knowledge about your customers: their habits, preferences, demographic profile. How to turn this data into action? One of the ideas is creating the Buyer Persona: a model customer, the avatar of a perfect client. Learn more about Buyer Persona: download free ebook What Buyer Persona […]
All companies have blogs, all of them want to engage customers in a dialogue… We create more and more content, but does it make sense? What’s the truth behind it? Herewith we debunk 7 common beliefs about content marketing and reveal which are myths and which are truth. Does Inbound work? Download free ebook and […]
There are 60,000 of books about marketing in the Amazon catalog. It would take around 30 years to read them all!*. And the number doesn’t include myriads of blogs, webinars, courses, and podcasts on the subject. Marketing discourse produces more and more terms, trends, and people who want to make money on consulting you […]
Is Poland experiencing a renaissance? In her article named “The second Jagiellonian age” Vendeline von Bredow from „The Economist” says that since the 16th century, Poland has never been as wealthy, peaceful and strong as it is now. Many foreign journalists and commentators notice that Poland becomes one of the world’s most important […]
What marketers want? What do they need the most? The wish-list is pretty elaborate. We wonder, what do you wish for? Feel free to share in the comment section In the meanwhile – read our list. Inbound marketing is in crisis! Download free ebook and learn more Multi-channel Data Integration The website, email, social […]
Imagine compiling a list of marketing clichés. It wouldn’t be complete without the immortal „the customer is always right,” coined in 1909 by Harry Selfridge, the founder of Selfridge’s department store in London. And here we are, 100 years later, repeating the same mantra. Bret Larson, CEO eVisit.com, calls this philosophy „one of the most […]
