And only 48% of marketers rate their marketing activities results as good and very good – these are the most interesting outcomes from 2018 European Digital Marketing Survey performed by SALESmanago among marketers across Europe. The least used technologies are Machine Learning & AI and bots and among the most overrated techniques there are SEO, […]
Agreements with private recipients, people subscribed to the newsletter, employee data or mailing bases of our store. All this is protected. No one will be protected against the GDPR. RODO or GDPR is the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with […]
Using SALESmanago Marketing Automation software you can personalize your communication with customers by sending product recommendations adapted to their interest and behaviour, for example in a dynamic email, in our Automatic Sales Chat or in a dynamic recommendation frame on your website. To make use of those advanced features you should add a source of […]
![How to increase communication effectiveness by 400% and reach most active users [Murator Projects Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/05/murator_en-2-1024x536.png)
Murator Projects with the help of SALESmanago Marketing Automation reaches the most active users thanks to segmentation with scoring, increases the effectiveness of communication thanks to automatic mailings, achieving 400% better results than the market average. About Murator Projects Murator PROJECTS is a leading Polish supplier of ready-made projects and consulting services for […]
Several dozen years ago we didn’t even imagine an engine with such computing power that would be able to reach the level of human’s potential. For all these, born before the internet took over the world, the amount of changes itself that took place is already unthinkable and impressive. The first computer ever constructed used […]
59% of the companies are already taking advantage of Marketing Automation potential. 63% of these that haven’t implemented the solution yet are willing to do that during 2018. Today the number of satisfied customers surpasses 15 000 and in April new companies joined our SALESmanago family. Drim SPAIN “DRIM” is a family business, founded […]
About GDPR The General Data Protection Regulation (GDPR) is a regulation of the European Parliament and of the Council (EU) 2016/697 adopted 27. April 2016 which intends to strengthen and unify the data protection law with regards to processing of personal data and the free movement of the data, and repealing directive 95/46/EC. Most […]
![How to increase email efficiency by 300% [Łysoń Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/05/lyson_en-min-1024x536.png)
Beekeeping company Tomasz Łysoń managed to increase email efficiency by 300% thanks to SALESmanago Marketing Automation through the use of advanced automatic segmentation and dynamic content. Visit our Facebook fanpage About Beekeeping company Tomasz Łysoń Beekeeping company Tomasz Łysoń is the largest in Poland and one of the largest in Europe company producing beekeeping equipment. […]
You already know Machine Learning Machine Learning is already used by many big companies. You might have experienced its potential when using Netflix. It provides you with movies recommendations based on Machine Learning itself. Facebook, Spotify, Google Maps or Uber are also taking advantage of this technology on a daily basis. SALESmanago Copernicus Machine […]
Marketing Automation platform enables automation of repetitive activities thanks to the monitoring of users and their behavior on the website. Based on the collected data, comprehensive behavioral profiles are created, enabling segmentation of contacts due to any data collected about them, among shopping preferences or interests. These materials are then used to generate personalized content, […]
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