Shockvertising and controversy in advertising – does it really work?
Shockvertising and controversy in advertising – does it really work?

Controversies in marketing and advertising, or the so-called shockvertising, is a strategy as old as marketing itself. A lot of companies doesn’t mind spicing their campaigns with a little controversy, for better or for worse, and other businesses unintentionally cross the boundaries of good taste and expose themselves to criticism and boycotts. Why marketers are […]

How to achieve 607% higher CTR and 209% higher CToR with dynamic product recommendations (Miloo Home Case Study)
How to achieve 607% higher CTR and 209% higher CToR with dynamic product recommendations (Miloo Home Case Study)

Miloo Home effectively automates email marketing channel. Thanks to the dynamic recommendation of products in automated emails, this interior design company achieves 607% higher CTR and 209% higher CToR in comparison to mass emails.   About Miloo Home Miloo Home offers a wide range of interior furniture. The variety of collections, from classic to modern, […]

Why coaching won’t change your life
Why coaching won’t change your life

Are coaching and personal development the plague of our time? There are more than plenty of life coaches, motivational speakers, personal development trainers, as well as tons of their followers and… critics. Although the very idea of ​​”personal development”, understood as broadening horizons and acquiring new skills is truly praiseworthy, there is a ridiculous hype […]

SALESmanago takes over Mexico – Marketing Automation Workshops in Mexico City
SALESmanago takes over Mexico – Marketing Automation Workshops in Mexico City

On 15-16th October we organized a 2-day training in the heart of Mexico City for our Mexican customers. The workshops were really intensive and at the same time, it was the very first SALESmanago official event in the region! Our Marketing Automation Specialists, Zofia Mikołajczuk-Sánchez and Alexander Camacho Velarde led this extensive and comprehensive training […]

Why large Enterprise customers choose SALESmanago to automate their marketing?
Why large Enterprise customers choose SALESmanago to automate their marketing?

Since the beginning of the year, over 200 large Enterprises worldwide implemented SALESmanago i.a. Aegon, DeLonghi, Braun, and Cinépolis. SALESmanago Marketing Automation platform becomes the first choice for big companies looking for an all-in-one solution to engage their customers. And mainly thanks to the fast growth of sales in the Enterprise segment, SALESmanago boasts today […]

Can blockchain revolutionize digital marketing?
Can blockchain revolutionize digital marketing?

It might be a surprise, but blockchain, the breakthrough technology that many of us still didn’t quite manage to understand, is celebrating its anniversary as it was invented a decade ago. It surely has been on everyone’s lips in the last few years, but we still don’t really feel the impact it can have on […]

New SALESmanago customers: Aegon, Mintishop and others
New SALESmanago customers: Aegon, Mintishop and others

Although the summer full of exciting experiences is over, it doesn’t mean that SALESmanago slows down! Recently on our blog we talked a lot about new features in our Marketing Automation system, such as the new contact card, but now it’s time to share with our readers some information regarding the companies that have started […]

Online shopping – the end of economic patriotism? And Germany is the leader here.
Online shopping – the end of economic patriotism? And Germany is the leader here.

For the last 7 years, Europeans willingly were buying products online from foreign sellers. Germany, Austria, Lithuania, and Slovakia proved to be the most convinced of cross-border trade. Polish people seemed to be more enthusiastic about e-stores in their homeland’s market. What can have an impact on decisions regarding the selection of products from foreign sellers?   […]