Find out how Yves Rocher implemented omnichannel marketing automation strategy across key European markets with SALESmanago
Find out how Yves Rocher implemented omnichannel marketing automation strategy across key European markets with SALESmanago

On May 14th, Karol Bzymek – Digital and IT Director at Yves Rocher, will be talking about how SALESmanago increased the effectiveness of marketing activities and how it helps to implement the company’s digital strategy in key European markets. Join the webinar and learn how the implementation of marketing automation on the local market evolved […]

How to create an effective email newsletter
How to create an effective email newsletter

Wearesocial, the global social media marketing, and communications provider estimates we’ve surpassed the 4 billion email users worldwide, and, according to Wordstream, every dollar spent on e-mail marketing translates into $44 of revenue, that’s an ROI of 4,400 %! Some marketers, however, are still reluctant when it comes to launching a newsletter. How to fix […]

Quick Guide to CRM – CRM Basics
Quick Guide to CRM – CRM Basics

 1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]

How to reach Generations X, Y and Z: marketing tips
How to reach Generations X, Y and Z: marketing tips

How to efficiently reach the three biggest age groups in the society, Generations X, Y and Z? – finding an answer to this question it’s a struggle of every marketer. Each of those groups has different shopping behaviors, habits, ways of looking for information, preferred communication channels. When planning marketing strategy targeted to the chosen […]