On May 14th, Karol Bzymek – Digital and IT Director at Yves Rocher, will be talking about how SALESmanago increased the effectiveness of marketing activities and how it helps to implement the company’s digital strategy in key European markets. Join the webinar and learn how the implementation of marketing automation on the local market evolved […]
Millennials, also known as the Y generation, are undoubtedly the biggest challenge for sellers, employers and marketers. The main problem is finding the right way to communicate with this most narcissistic generation. As we mentioned in our previous article “How to reach Generations X, Y and Z: marketing tips” Millennials are born in […]
Generate 100 000 EUR during one campaign… It would feel good, right? To be able to generate 100 000 EUR through a relatively simple campaign. A campaign that can be reused, year after year, without having to put too much work into it. Also, take into account that the campaign is highly targeted – which […]
“What we know is just a drop. What we do not know is the whole ocean. ” You read this text because you probably want to catch the droplets of knowledge that Isaac Newton spoke about – drop into a droplet and eventually explore the ocean. Marketing is a rapidly growing field and it is […]
Wearesocial, the global social media marketing, and communications provider estimates we’ve surpassed the 4 billion email users worldwide, and, according to Wordstream, every dollar spent on e-mail marketing translates into $44 of revenue, that’s an ROI of 4,400 %! Some marketers, however, are still reluctant when it comes to launching a newsletter. How to fix […]
Read about our Case Studies to find out how SALESmanago can make a real impact to business. About the company Drogeria Pigment is a unique and niche brand of natural and organic cosmetics, in which a significant role is played by valuable compositions. It is a Polish company that proudly supports and promotes native producers […]
The digital paradigms have quickly shifted from SEO being ahead of the marketing game, to Social Media abruptly taking over. For the upcoming years, chat bots, and its inevitable advantage as a quick and effective communication channel will likely earn the top spot among the essential tools to boost up businesses’ ROI. Though, as we […]
1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]
How to efficiently reach the three biggest age groups in the society, Generations X, Y and Z? – finding an answer to this question it’s a struggle of every marketer. Each of those groups has different shopping behaviors, habits, ways of looking for information, preferred communication channels. When planning marketing strategy targeted to the chosen […]
Recent months at SALESmanago have been very productive. Our product, infrastructure, as well as other useful tools are being continually developed. We are improving the product itself – we add new features which make marketer’s work valuable and effective. Our internal tools and infrastructure are being developed too. Features At the end of 2018 […]
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