Wearesocial, the global social media marketing, and communications provider estimates we’ve surpassed the 4 billion email users worldwide, and, according to Wordstream, every dollar spent on e-mail marketing translates into $44 of revenue, that’s an ROI of 4,400 %! Some marketers, however, are still reluctant when it comes to launching a newsletter. How to fix […]
Read about our Case Studies to find out how SALESmanago can make a real impact to business. About the company Drogeria Pigment is a unique and niche brand of natural and organic cosmetics, in which a significant role is played by valuable compositions. It is a Polish company that proudly supports and promotes native producers […]
The digital paradigms have quickly shifted from SEO being ahead of the marketing game, to Social Media abruptly taking over. For the upcoming years, chat bots, and its inevitable advantage as a quick and effective communication channel will likely earn the top spot among the essential tools to boost up businesses’ ROI. Though, as we […]
1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]
How to efficiently reach the three biggest age groups in the society, Generations X, Y and Z? – finding an answer to this question it’s a struggle of every marketer. Each of those groups has different shopping behaviors, habits, ways of looking for information, preferred communication channels. When planning marketing strategy targeted to the chosen […]
Recent months at SALESmanago have been very productive. Our product, infrastructure, as well as other useful tools are being continually developed. We are improving the product itself – we add new features which make marketer’s work valuable and effective. Our internal tools and infrastructure are being developed too. Features At the end of 2018 […]
Is Artificial Intelligence the future of marketing? Nowadays is a statement repeated over and over by almost everyone in the industry. But isn’t it more adequate to say that AI is already the present of marketing? AI taking over the marketing industry The recent MSL Group Powered by AI report states that managers in […]
Traditionally, Lead Nurturing has been a B2B approach. Marketers seem to believe that B2C customers are more impulsive and less rational, but it can hurt you to underestimate buyers’ analytical skills and hunger for knowledge. As well as they want a simple and intuitive procedure and navigation, they need information and arguments that will help […]
When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]
You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]
