In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future […]
Crave to be where the action is? Step right up and join the ranks of the trailblazers in the SALESmanago Innovation Collective – a community of active users who are at the forefront of our development. The Innovation Collective is a dedicated advisory group of active users and partners who have expressed […]
Major players like Google and Yahoo are introducing new rules for bulk email senders, setting the stage for a more secure and efficient email environment. This shift brings challenges for businesses, particularly B2B organizations, as they grapple with stricter thresholds for reported spam rates. You can suffer in these latest knots and fetters […]
By leveraging Salesmanago’s tools, Spal Ferrara saw remarkable enhancement in lead generation, contact base management, revenue stimulation and content deliverability, resulting in increased user loyalty and engagement. SPAL is a professional football club based in Ferrara, Emilia-Romagna, Italy. The team currently plays in Serie C, the third tier of the Italian football […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to […]
Unattainable results? Not in our book. The synergy between PORTA KMI POLAND and SALESmanago is a living testament to that. PORTA has been opening doors across Europe for three decades, not just literally, but also via innovation and design. PORTA’s path as a leading Polish brand in door manufacture and distribution reflects […]
Segmentation has been around for quite some time already, but it resembled more of an uncut diamond – rough and not really visible. With the ongoing changes in technology used for gathering data and new generations of consumers, who require highly personalized content, updating data segmentation has become crucial. Segmented campaigns can bring […]
![5 [turbo] effective segmentations for even small eCommerce](https://blog.salesmanago.com/wp-content/uploads/2024/01/1-14-1-1024x536.png)
Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement The holiday season is upon us, and it’s time for eCommerce companies to ensure their data house is sparkling clean. In this article, we’ll explore the critical importance of data hygiene for eCommerce success and delve into how Customer Data Platforms (CDPs) […]
This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions. 2023’s Black Friday saw a strategic shift with marketing communications kicking off much earlier than usual. Campaigns […]
