4 simple, easy and effective dynamic emails you should send

At sign Strong Superhero Success Professional Empowerment StockDynamic 1-to-1 messages are sent to an individual user in reaction to her action. That’s one of the most valuable Marketing Automation features! Dynamic emails are opened and read more often and show 2-5 times bigger sales efficiency (Experian). But what kind of message does it mean? How to put them into practice?


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Welcome message

Welcome messages show 86% higher OR and 196% higher CTR when compared to traditional emails (Social Mouths), so it would be a shame not to use their potential. Include the following information in the email:
– What will the user get in your newsletter?
– Thank you for subscribing
– What user will obtain
– One clear and direct CTA
– A discount coupon, optionally
Welcome messages help users feel at home at your website.

Cart abandonment email

Even 67% of shopping carts are abandoned in e-commerce. That’s why cart abandonment emails are vital for online stores. In such message, you should include not only product added to cart and not bought, but also thank you for the visit note and contact address where a user can ask any questions. Can you help her choose?
In reminding of purchases, emails are much more successful than remarketing display ads.

Birthday Email

Such email is a simple way to surprise your customer and to let her know how important she is to you. Prepare something special: a discount or a present. Your email should look like a birthday card.
It;s a great place to show your brand’s identity and the way it bonds with customers.

Win back email

Such emails ensure that your list contains only of up to date addresses of people who want to receive messages from your brand. To perform a win back campaign, start with extracting contacts who haven’t responded to your messages for a given time (for example, 3 months) and sending them a message (or 2, or 3) with a special offer and a question whether they still want to receive your messages. If there is no reaction to these emails, it’s better to remove that person from your database.

In all messages personalize the subject, put contact’s name in there, and match the time of delivery to contact’s activity.

And which one of these work best for your company?

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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