67% of shopping cart is abandoned (according to Baymard Institute) and 95% of our website visitors doesn’t leave any personal detail – they just leave while viewing products. See how our clients handled that situation applying SALESmanago retargeting. You will learn when to use retargeting, are anonymous users worth investing in and why email marketing still works best.
Retargeting in numbers
Retargeting lifts website visitation by 726%
Retargeting improves amount of users who come back to complete order by 26%
Consumers notice remarketing campaigns, 30% perceives them in positive way, 11% – in negative one (survey concerned display)
Retargeting campaigns are clicked 10 times more often than other
Numbers speak of themselves – could there be anything more effective? Yes! Email retargeting!
Email retargeting
means sending dynamic emails based on:
- Products in the cart
- Products viewed but not purchased
The message is profiled to each user individually, e.g. time of sending is tailored to the moment when given person most often opens emails.
Remarketing case study
Rainbow Tours, one of the largest tour operators in Central Europe, looked for an idea for customer retention. The brand offers tours, so the customer need some time to think before choosing the right one, not only for the price, but also because we all want our vacation to be perfect. It’s natural that users won’t buy a trip during one visit: decision requires deliberation, research, often consultation with family members and employer.
What to do to make them come back? Rainbow tours applied 3 types of remarketing campaigns: traditional display in ad networks, anonymous visitor email retargeting and SALESmanago dynamic emails retargeting.
Conclusion?
- Campaign addressed to customers interested in given product produces biggest effect
- Dynamic emails are incomparably more efficient than traditional mailing
- Dynamic emails achieve not only higher OR, but also conversion rates.
- Invest in anonymous visitors: campaigns addressed to them are more effective than traditional display
Why email retargeting works better than traditional, display retargeting
Because 77% of customers prefer email over other channels when ti comes to receivings offers. When reading an email they feel more secure, not distracted, they can consider it at their own pace, then go back. And email is perceived as more intimate, personalized mean of communication.
When to use email retargeting?
- Abandoned shopping carts
- Abandoned visits
- Products viewed, but not purchased
- Suggestion: products viewed by other customers who made similar purchases
We can send retargeting email both to identified and anonymous users.
Want to know more about successful retargeting?
How to create dynamic 1-to-1 emails in SALESmanago: step by step tutorial
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