Marketers have to cope with amazing amounts of knowledge: they must not only educate themselves constantly, but also separate valuable materials from the chaff. But where to get truly instructive and informative content?
If you face that problem, we prepared a list of the best free marketing knowledge resources. To help you navigate through the list, resources are divided by subject; we also marked content type (video, podcast, text, webinar), so you can easily find right topic and form.
Fundamentals of digital marketing
Practical Ecommerce: everything about managing and promoting e-commerce. Texts and webinars.
Alison: thanks to Alison you can learn virtually everything, from yoga to German. Pick some marketing courses there! You can find there recording of academic classes. Registration required.
Udemy: offers both free and paid courses – in the link we selected 65 free marketing classes.
Coursera: works on similar basis. What distinguishes it? Great materials – syllabuses, bibliography, etc.
American Marketing Association podcasts: a lot of various materials on diverse marketing topics, created by AMA experts.
Stanford – for entrepreneurs. Stanford University on-line courses are really top quality, both form and content.
Content marketing, Copywriting
Copyblogger: posts, ebooks, webinars – complex knowledge on writing for internet. You will learn everything from style enhancing to SEO. Useful no matter if you are a beginner or copywriting guru. Registration required.
Content Marketing Institute: analysis, reports and multi-dimensional outlook at content marketing.
Social media
Among numerous resources on the topic we recommend these two:
Trends and inspiration
Trendwatching: reports on trends: ample, based on professional research, indicatimng new phenomena. Useful if you want to get broader perspective. Registration required.
Alexis Madrigal: everyday newsletter with around 5 links on technology, innovation and communication. Minimalist and clear.
Seth Godin: guru for ones, Paulo Coelho of marketing for others. Writes short, aphoristic posts every day.
MIT Technology Review: MIT blog on technology, science and innovation.
Fast Company: Massive amount of inspiration on most interesting ideas for business.
Freakonomics radio: podcast we love.
TED Talks: no need to introduce. In link you will find talks concerning marketing.
Data, statistics, report, analysis
Marketing Profs: analysis combined with cases studies – practical approach.
Marketing Sherpa: wide array of research, some materials (including online courses) paid.
Econsultancy: all you should know about online business.
Know This: case studies, analysis, courses, dictionary… Marketers cornucopia!
Mar Tech and analytics
Datafloq: excellent posts on big data + paid online course. .
KISSmetrics: on marketing analytics. Information-rich and practical.
Marketing Tech Blog: Pay attention especially to news and tools reviews.
ChiefMarTec: Scott Brinker about how technology changes marketing. Scientific, deep, well-researched and original.
Marketing Automation blog we write on Marketing Automation for you!
Let us also know about your types: where do you find valuable knowledge?
Read also: 42 free tools for marketing
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