3 reasons why you should implement Lead Nurturing in B2C
3 reasons why you should implement Lead Nurturing in B2C

Traditionally, Lead Nurturing has been a B2B approach. Marketers seem to believe that B2C customers are more impulsive and less rational, but it can hurt you to underestimate buyers’ analytical skills and hunger for knowledge. As well as they want a simple and intuitive procedure and navigation, they need information and arguments that will help […]

How to automate a marketing campaign effectively: step-by-step guide
How to automate a marketing campaign effectively: step-by-step guide

When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]

Fast Date with Marketing Automation
Fast Date with Marketing Automation

You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]

New SALESmanago customers: Komputronik Biznes, G Data, elevato [January 2019]
New SALESmanago customers: Komputronik Biznes, G Data, elevato [January 2019]

Another edition of our blog series about the companies that joined the group of SALESmanago customers. This time among them there are many innovative technology companies that decided to augment their marketing activities with Marketing Automation solution. Find out which companies choose SALESmanago in January:     G Data Software Leader in the area of […]

22 Infallible Ideas to Ruin Your Email Marketing
22 Infallible Ideas to Ruin Your Email Marketing

And today – something for the tough guys. How to create annoying and ineffective email campaign? Below you will find proven and widely used practices that can not only ruin one particular campaign, but also devastate your deliverability and recipient’s trust for years! Generally, be afraid of customers and don’t talk to them too much. […]

Why your mailings land in spam and how to prevent it
Why your mailings land in spam and how to prevent it

Why do your email go to spam? There are only two possible answers. One, you actually are a spammer, don’t respect your recipients and believe that when you came across an email address, you are entitled to do whatever you fancy with it. You don’t have the slightest idea what your readers want and actually […]

How AI will transform marketing in 2019: 5 trends and statistics
How AI will transform marketing in 2019: 5 trends and statistics

The use of AI and Machine Learning is expanding in every area of our lives, and it surely will stand out as one of the most important technology trends of 2019. The adoption of AI in marketing is nothing new, but this area is still in development, so most probably we will witness an emergence […]