We Need to Talk About Customer Value Marketing
We Need to Talk About Customer Value Marketing
So you have tried everything, right? Outbound was too aggressive, inbound wasn’t expansive at all, green gave a minimal result, and agile consumed too much of your precious time and was hard to automate? Stop right there! You don't need to try every novelty and hot idea. Sometimes the novelties aren’t the new black! Let's take a few steps back. You've started with the outbound, like everyone else.
Autumnal Examination of Conscience, or The 7 Deadly Sins of Digital Marketing
Autumnal Examination of Conscience, or The 7 Deadly Sins of Digital Marketing

Autumn is the season of deep thoughts, warm tea and falling leaves. It’s the end of heats – people are returning from their holidays, going back to the usual work rutine. At such times taking the pen and paper to write down some goals for the remaining time of the year seems to be a […]

How to Integrate SALESmanago with Youtube Player? [Free Template]
How to Integrate SALESmanago with Youtube Player? [Free Template]

We love moving pictures – whether we watch them on TV, laptop, tablet or smartphone. Making instructional, advertising, and product showcasing videos became common thing for both global, big brands, but also smaller local ones. It’s much easier for us, recipients of content, to engage in something colorful and moving, than with static picture or […]

Digital Marketer’s Pocket Glossary – Terms You Need to Know, Now! – part 2
Digital Marketer’s Pocket Glossary – Terms You Need to Know, Now! – part 2

Last week we shared with you the first part of digital marketer’s glossary. Today we give you part 2! In-app notifications – Messages communicated inside the application, not by SMS or push notifications. It means that to read them, user needs to open an app. Lead Management – B2B term meaning contact managing system, set […]

Digital Marketer’s Pocket Glossary – Terms You Need to Know, Now! – part 1
Digital Marketer’s Pocket Glossary – Terms You Need to Know, Now! – part 1

Whether you work in B2B, B2C, C2B, O2O or every other X2X, there are few terms you should know backwards and forwards. We suggest 40, in our opinion key concepts. We hope, that in the future we’ll manage to turn this article into a full-time glossary, as for beginner marketers as for the ones, who […]

Supercharging Marketing Automation With Content Marketing [Guest Post]
Supercharging Marketing Automation With Content Marketing [Guest Post]

Marketing automation provides the opportunity to target prospects more accurately in less time. However, without the right content, marketing automation quickly turns into spam, cold calls, and junk mail, targeting the same people over and over with the same unwelcome message. Marketing automation needs content marketing to deliver the right content, to the right person, […]

Automate Like a Pro – PIXERS-style [Guest Post]
Automate Like a Pro – PIXERS-style [Guest Post]

Pixers, SALESmanago’s customer, is a creator of the idea of personalized interior, which offers the widest range of patterns that can completely change every surface at your home. Walls, furniture, ceilings or mirrors – all this can be decorated with various pictures, photograph wallpapers, stickers and posters of all kinds. In fact, home interior, designed […]

SALESmanago Within a Thumb’s Reach – Meet Our New App
SALESmanago Within a Thumb’s Reach – Meet Our New App

We get attached to our devices, and that’s a fact you can’t ignore. A few years ago, the very interesting trend appeared: BYOD (Bring Your Own Device). Shortly speaking, it means that employers allow their employees to bring devices they like to work at to the office. Despite some security concerns, BYOD became a widely […]

SALESmanago App Ranked #2 in GetApp’s Ranking
SALESmanago App Ranked #2 in GetApp’s Ranking

SALESmanago won a silver medal in 2016 SaaS Games, GetApp’s ranking, based on user reviews. The Polish software is the only one representing Europe among its American competitors. SALESmanago classified as second, overtook applications such as Hubspot and ActiveCampaign.   “SALESmanago Marketing Automation deserves credit for breaking the American stranglehold on this event. The Polish-built […]

SALESmanago Product Profile – Meet the New Possibilities
SALESmanago Product Profile – Meet the New Possibilities

Alan Turing, Ada Lovelace, Nicola Tesla. It’s only three of the thousands of names responsible for a modern digital revolution. A lot has changed since the first steps leading to the creation of a thinking machine. Computers that used to send space crews to the Earth’s orbit, now fit into a pocket, the Internet is […]

SALESmanago with over 100% revenue growth and 500 new customers in first half of 2016
SALESmanago with over 100% revenue growth and 500 new customers in first half of 2016

SALESmanago, a leading European marketing automation platform, for the 5th consecutive year is doubling its revenues and with 200 people employed the company plans to generate $8 mln revenues in 2016. Out of the new 500 customers that joined the platform the most prominent are Oriflame or Amrest, that manages brands such as KFC, PizzaHut […]