Is Ecommerce Killing the Retail?
Is Ecommerce Killing the Retail?
The last two years have been quite a tough time for traditional retail in the United States. In 2017, nine major stores have declared bankruptcy - as much as throughout the whole 2016. Giants like J.C. Penney, RadioShack, Macy's and Sears close their brick-and-mortar stores - more than 100 locations were selected for liquidation in the first place. Stock prices of apparel companies, including Lululemon, Urban Outfitters, and American Eagle hit new multi-year lows and Ralph Lauren announces the closure of its iconic store on Fifth Avenue (the one where Friends’ Rachel Green has worked for!).
Marketing on Facebook – What Am I Paying For?!
Marketing on Facebook – What Am I Paying For?!

How to spend money on Facebook wisely? The fact that running social media marketing can significantly increase profits in ecommerce is an open secret. Nonetheless, there is a catch: if you promote posts using a traditional approach, you simply blow up your budget and you don’t even get a return on that investment. How to […]

Reasons why Marketing Automation Adoption is Still Low
Reasons why Marketing Automation Adoption is Still Low

Marketing automation adoption rates are going up, albeit slowly. There are not too many small companies around who can boast of using marketing automation. However, the number of marketers who have started adopting marketing technology, in general, is rising fast. According to this study, 48% of the marketers surveyed consider their organization to be an early adopter […]

Fast Track to Higher ROI? A Perfect Mobile User Experience!
Fast Track to Higher ROI? A Perfect Mobile User Experience!

How is your mobile strategy doing? Blooms or barely breaths? Do you have an idea how to do it correctly, some kind of a bigger picture, or do you just spam people with pushes? Tough call, isn’t it? So maybe we’ll talk for a while about the fundamentals and we will try to understand both […]

How Marketing Automation Works [Infographics]
How Marketing Automation Works [Infographics]

Companies hate him! Self-employed man finds a way to earn $500.000 USD monthly while working only 3 hours per week using one simple life hack… How many times have you seen these obviously scammy commercials? And even though you are perfectly aware how unrealistic they are, There’s one tiny, itsy-bitsy itch at the back of […]

Opt-in? Please Make it Double!
Opt-in? Please Make it Double!

Quick question: Do you prefer a settled and confirmed business meeting with a person potentially interested in your offer over wandering door-to-door inside a skyscraper while looking for anyone that will buy some goodies from your suitcase? If you picked, with no hesitation, option number one, then please tell me, why you wouldn’t apply this […]

His & Her Answers to Digital Marketing FAQ
His & Her Answers to Digital Marketing FAQ

Some time ago, during lunch, we asked an open question whether men and women have a different view on marketing issues. Instead of attempting to answer in in a traditional way – start an everlasting debate between two genders we decided to approach this issue SALESmanago style and put the topic on the table and […]

[FREE EBOOK] 5 Problems… Part 2
[FREE EBOOK] 5 Problems… Part 2

Five main ecommerce problems are: High traffic, low number of leads Low Sales Conversion Low Retention Rate Abandoned carts Leveraging the Omnichannel   The first part of the ebook presented reasons of first two points on this list followed by ways to cope with them like a pro with the use of marketing automation platform. […]

[Mobile Marketing] 50 Shades of Mobile Marketing Automation
[Mobile Marketing] 50 Shades of Mobile Marketing Automation

During some recruitments conducted as the assessment center, it is likely that there will be a task provoking people to come up with as many creative ideas for using, let’s say, a brick. Obvious answers and ideas to build something, put the brick on something for leverage or break something with this brick will surely […]

World Economic Forum: SALESmanago with “unicorn potential”
World Economic Forum: SALESmanago with “unicorn potential”

In the article published on March 16th on World Economic Forum website, Plamen Russev – the Founder & Chairman of Webit Congress, renowned entrepreneur, and marketing author – mentions SALESmanago as a key player on the marketing automation market that is likely, become the next Polish unicorn startup.   World Economic Forum points that Poland […]

Marketing Automation: some lessons learned [Guest Post]
Marketing Automation: some lessons learned [Guest Post]

Teraplan and SALESmanago’s technologies can support companies in order to successfully implement Marketing Automation to adapt corporate communication to the digital world, generate new leads, and increase the revenue.   Of course, things are not born overnight: in this post, we will see how, over time, it has been possible to learn how to effectively […]