The Ultimate Guide to Web Push Notifications
The Ultimate Guide to Web Push Notifications
In cooperation with our sales and support departments, I have prepared for you a comprehensive guide to Web Push. I describe the basics of creating Web Push notifications, suggest how to create effective and willingly-clicked Pushes, and answer the questions that came across during webinars with our clients. I hope you'll find something for you!
SALESmanago + Shopware = BFFs [Integration Tutorial]
SALESmanago + Shopware = BFFs [Integration Tutorial]

SALESmanago, #3 Marketing Automation system in GetApp’s quarterly ranking. Shopware – a leading German Ecommerce platform designed for B2B and B2C businesses. The merge of those two platforms resulted in the creation of the perfect tool to generate and manage leads and to boost sales and marketing department actions to the whole new level. Shopware […]

What’s New in SALESmanago: We Join an Anti-spam Organization and Get Showered With Awards
What’s New in SALESmanago: We Join an Anti-spam Organization and Get Showered With Awards

Rounding off a week of exciting events and awards, SALESmanago Marketing Automation became an official supporter of The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). In other news, we’re among the best on GetApp’s quarterly Marketing Automation ranking. Being one of the winners of this year’s Private Equity Diamonds is a real cherry on […]

How to Get 900% Higher Email CTR and Increase the Value of Website Advertising Space [Case Study]
How to Get 900% Higher Email CTR and Increase the Value of Website Advertising Space [Case Study]

Cyfrowe Wydawnictwa Edukacyjne Sp. z o.o. (Digital Educational Publishing Ltd.) company’s Flagship is tuRodzinka.pl – an online service for parents. It’s a social platform for parents with small kids. The service, based on the user’s profile that is connected to a registered account, provides personalized products, articles, and ideas for spending quality time with the […]

How to Make a Sales Funnel That Actually Works – not Only for B2B [Part 1]
How to Make a Sales Funnel That Actually Works – not Only for B2B [Part 1]

Today is the day! You’re finally ready to launch the promo campaign for your newest product. What’s your first step? Isn’t it obvious? You build a website providing visitors with product information, features list, its perks, price and distribution points. Right? Nope! It’s a common yet quite expensive mistake. Website building should be your third, […]

5 Types of Apps to Kickstart the Earnings in Ecommerce
5 Types of Apps to Kickstart the Earnings in Ecommerce

Mobile apps complete marketing strategies. They can have numerous purposes – increase sales, build company’s image, build customer loyalty, and so on. By a simple act of launching an app you gain a brand new channel of communication with your customers and, if you use CRM for mobile applications, access to a whole new set […]

Ecommerce with Marketing Automation – Lesson 2: Building Revenue
Ecommerce with Marketing Automation – Lesson 2: Building Revenue

The Academy of Marketing Automation reopens. In the previous lesson, I showed you how to build the foundations of a functioning and profitable online store with a functional set of essential tools. I elaborated on how to make use of a CRM and behavioral profiling and why they are important, develop a database, and outlined […]

Social Media Guide for Ecommerce [Free Ebook]
Social Media Guide for Ecommerce [Free Ebook]

¾ of Facebook users and ½ of Instagram users use those services on a daily basis. More than 50 million companies use Facebook Business Pages, and as much as 2 million use them for advertising. Wouldn’t it be a shame if no one used its marketing potential?   To profit from having social media profiles […]

Effective Lead Nurturing – Free Checklist
Effective Lead Nurturing – Free Checklist

The main goal of the educational cycle, called Lead Nurturing is to prepare potential customers to make a purchase. Not every person who appears on the website is ready to immediately put their data on the table and finalize a transaction. Very often, people visit your digital realm while researching the best solutions. A series […]

Increase Conversion in Your Ecommerce with One Thing per Page Approach
Increase Conversion in Your Ecommerce with One Thing per Page Approach

The procedure of completing online shopping is one of the most important moments in the buying process. Its design has a key impact on the conversion rate and the number of interrupted transactions. Despite careful design of the online store, using dynamic content such as pop-ups, recommendation frames, or personalized banners *, a mediocre checkout […]

Ecommerce with Marketing Automation – Lesson 1: Solid Foundations
Ecommerce with Marketing Automation – Lesson 1: Solid Foundations

Ecommerce is one of the fastest-growing industries in the modern world. One could call ecommerce today’s equivalent of the American dream. You can start from scratch and build a fortune with only a few must-haves, such as internet access, own website and ability to deliver your product to customers. For those who want to become […]