You have just bought a Ferrari because you are single and well-off or rather you are single and well-off because you have just bought a Ferrari? How Heidegger’s philosophy turns the sales process upside down.
You have just bought a Ferrari because you are single and well-off or rather you are single and well-off because you have just bought a Ferrari? How Heidegger’s philosophy turns the sales process upside down.

An NSDAP member, fighting off his mid-life crisis getting involved in an extra-marital affair with an 18-year-old student and, last but not least, one of the most important contemporary philosophers. Can that man have anything in common with developing a sales strategy for an automotive business? He surely can. More than you could ever imagine! […]

Why Schopenhauer should become the patron of marketers?
Why Schopenhauer should become the patron of marketers?

Arthur Schopenhauer is a philosopher known mainly for pessimistic memes discouraging us from taking action. It turns out, however, that his thoughts are surprisingly well aligned with the reality of a marketer’s job.   Schopenhauer devised a system, which aptly describes the way we act. He noticed a force inherent in human beings, which he […]

Thanks to the use of automation and personalization, Sferis achieves a 993% higher OR ratio and a 2384% higher CTR in the e-mail channel.
Thanks to the use of automation and personalization, Sferis achieves a 993% higher OR ratio and a 2384% higher CTR in the e-mail channel.

  Sferis is a dynamically growing online store that offers its customers an extremely rich product portfolio. The store’s offer includes products for consumer electronics, homefurnishings and accessories for developing your hobby. The idea of the store is to provide the highest quality products and services to the market, while offering as much choice as […]

How to Boost Your Ecommerce Conversion Rate With Reviews
How to Boost Your Ecommerce Conversion Rate With Reviews

Customers’ reviews can be one of the most significant factors that trigger purchasing decisions. They can ensure shoppers about their choice or help to select other products. Moreover, they are social proof of your products’ quality and build trust. As Spiegel Research Center claims, displaying reviews can increase conversion rates by 270%.     While […]