The fall of TV advertising
The fall of TV advertising

How long have you watched TV this week? And how many hours a week you dedicated to this activity in, let’s say, 2005? And in 1995? If this number has decreased over the years, you are not the only one. In general, similar to other traditional media, the TV industry nowadays is seeing some trends […]

Stop Using These 8 Harmful Words in Your Marketing!
Stop Using These 8 Harmful Words in Your Marketing!

We talked about importance of language when discussing Alan Weiss’ persuasion pyramid applied to Lead Nurturing. Today we prepared for you a list of 8 words or rather bad language habits to avoid in marketing communication. They might seem harmless, but really can ruin carefully built message. Do you like writing in passive voice? Do […]

Becoming Financial Times #26th Fastest Tech Company in Europe – our road from small startup to European Marketing Automation Champion
Becoming Financial Times #26th Fastest Tech Company in Europe – our road from small startup to European Marketing Automation Champion

Maintaining almost 100% growth over 6 years? Growing 4 times faster than the market? Overtaking competition in terms of technological solutions and features? Building almost organically a company valued almost 100 mln Euro in 5 years? Entering the exclusive SaaS club with 10 mln Euro ARR? We are pleased to share the fundamental ideas behind […]

Largest European companies are choosing AI powered Marketing Automation
Largest European companies are choosing AI powered Marketing Automation

New Enterprise customers are choosing SALESmanago, AI powered Marketing Automation platform. In December 2018 the software was chosen by Portuguese Galp Group with over 16 billion EUR revenue and almost 7000 people employed and second is Postnord, the largest post and logistics company in the Nordics with over 4 billion EUR revenue and 38 000 […]

Is the traditional consumerism coming to an end?
Is the traditional consumerism coming to an end?

Last month, like every year, we enjoyed the Black Friday bargains, and now, a few weeks before Christmas, the shopping fever reaches its peak. The holiday season is usually the time of rampant consumerism. Nevertheless, in recent years, we have been observing the apparition of new trends that negate the existing consumer lifestyle. This happens […]

AIK Football, founded in 1891 Swedish football club and current champion chooses SALESmanago for Marketing Automation and Data Talks as a consulting agency
AIK Football, founded in 1891 Swedish football club and current champion chooses SALESmanago for Marketing Automation and Data Talks as a consulting agency

AIK Football enters into a cooperation with SALESmanago and Data Talks as a consulting agency. The scope of the cooperation extends to an investment in Marketing Automation to strategically improve fan engagement. The recent Swedish champion AIK Football aims to gain a better understanding of supporters’ interests and personalize communication to increase ticketing- and merchandising […]

How to leverage the segmentation and automatic mailings to increase the effectiveness of communication with customers by 300% [Chroma Case Study]
How to leverage the segmentation and automatic mailings to increase the effectiveness of communication with customers by 300% [Chroma Case Study]

Chroma – a SALESmanago Marketing Automation customer from Poland – wanted to personalize their communication with the customers and improve its effectiveness. In comparison to the mass mailings they were sending before, the solutions implemented have brought a 200% increase of CTR in segmented emails, 300% increase of CTR in automatic emails and 350% increase […]