Is the traditional consumerism coming to an end?
Is the traditional consumerism coming to an end?

Last month, like every year, we enjoyed the Black Friday bargains, and now, a few weeks before Christmas, the shopping fever reaches its peak. The holiday season is usually the time of rampant consumerism. Nevertheless, in recent years, we have been observing the apparition of new trends that negate the existing consumer lifestyle. This happens […]

AIK Football, founded in 1891 Swedish football club and current champion chooses SALESmanago for Marketing Automation and Data Talks as a consulting agency
AIK Football, founded in 1891 Swedish football club and current champion chooses SALESmanago for Marketing Automation and Data Talks as a consulting agency

AIK Football enters into a cooperation with SALESmanago and Data Talks as a consulting agency. The scope of the cooperation extends to an investment in Marketing Automation to strategically improve fan engagement. The recent Swedish champion AIK Football aims to gain a better understanding of supporters’ interests and personalize communication to increase ticketing- and merchandising […]

How to leverage the segmentation and automatic mailings to increase the effectiveness of communication with customers by 300% [Chroma Case Study]
How to leverage the segmentation and automatic mailings to increase the effectiveness of communication with customers by 300% [Chroma Case Study]

Chroma – a SALESmanago Marketing Automation customer from Poland – wanted to personalize their communication with the customers and improve its effectiveness. In comparison to the mass mailings they were sending before, the solutions implemented have brought a 200% increase of CTR in segmented emails, 300% increase of CTR in automatic emails and 350% increase […]

Gatta, Oceanic, BGH and other recognized brands joined SALESmanago in October
Gatta, Oceanic, BGH and other recognized brands joined SALESmanago in October

With a great joy and satisfaction, we share the list of the companies that joined the group of SALESmanago customers in October. We are proud that apart from the renowned fashion and beauty brands, online stores and services companies, there are also smaller businesses from many industries. This is a sign that our Marketing Automation […]

Shockvertising and controversy in advertising – does it really work?
Shockvertising and controversy in advertising – does it really work?

Controversies in marketing and advertising, or the so-called shockvertising, is a strategy as old as marketing itself. A lot of companies doesn’t mind spicing their campaigns with a little controversy, for better or for worse, and other businesses unintentionally cross the boundaries of good taste and expose themselves to criticism and boycotts. Why marketers are […]

How to achieve 607% higher CTR and 209% higher CToR with dynamic product recommendations (Miloo Home Case Study)
How to achieve 607% higher CTR and 209% higher CToR with dynamic product recommendations (Miloo Home Case Study)

Miloo Home effectively automates email marketing channel. Thanks to the dynamic recommendation of products in automated emails, this interior design company achieves 607% higher CTR and 209% higher CToR in comparison to mass emails.   About Miloo Home Miloo Home offers a wide range of interior furniture. The variety of collections, from classic to modern, […]

Why coaching won’t change your life
Why coaching won’t change your life

Are coaching and personal development the plague of our time? There are more than plenty of life coaches, motivational speakers, personal development trainers, as well as tons of their followers and… critics. Although the very idea of ​​”personal development”, understood as broadening horizons and acquiring new skills is truly praiseworthy, there is a ridiculous hype […]