Honey, I Hyper-personalized RTB Ads
Honey, I Hyper-personalized RTB Ads
A random person, named - let’s say - John Stone, visits your online shop. John skims through various sites dedicated for runners - looking at shoes, outfits, tracking wristbands - Fitbit-type, shoes, and loads of other gadgets. He jumps over different categories - t-shirts, pants, socks and shoes. And after doing all that - contrary to what logics would say - instead of putting all the needed and wanted items into the cart and making a purchase - he exits the shop…
Marketing Automation: some lessons learned [Guest Post]
Marketing Automation: some lessons learned [Guest Post]

Teraplan and SALESmanago’s technologies can support companies in order to successfully implement Marketing Automation to adapt corporate communication to the digital world, generate new leads, and increase the revenue.   Of course, things are not born overnight: in this post, we will see how, over time, it has been possible to learn how to effectively […]

Fast Date with Marketing Automation
Fast Date with Marketing Automation

You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]

Is Mobile Marketing Only About Text Messages?[UPDATE]
Is Mobile Marketing Only About Text Messages?[UPDATE]

The answer to the title question is rather simple. We won’t keep you in suspense – in the era of smartphones every trader, which will limit the use of the mobile channel for the SMS delivery is rather blown. Of course, text messages remain one of the most popular ways of communication between the marketers […]

How To Integrate SALESmanago With Magento 2?
How To Integrate SALESmanago With Magento 2?

We have recently enabled the integration of SALESmanago with the popular open source ecommerce platform – Magento 2. By integrating Magento 2, SALESmanago users can enlarge their contact database with additional data from contact forms placed and filled in on their online store website. Changes in Magento 2 (compared to earliest versions)   Magento 2, […]

If Not Pop-ups, Then What? Meet Sidebars!
If Not Pop-ups, Then What? Meet Sidebars!

Catching a contact that’s just about to leave your web page, exchanging a small gift for contact data, presenting company’s philosophy – these are the situations in which pop-ups work best. As surprising eye-catchers, they cannot be and have not been equaled by any other website marketing tool. But what can replace them if, you […]

SALESmanago First Boxing Day Highlights
SALESmanago First Boxing Day Highlights

IT and boxing, boxing and IT. You probably won’t find a match that would be less apparent. But we did it! We placed some IT guys in the ring, put the gloves on their hands (also hand wraps, headgears, and mouthguards) and told them to fight! And you know what? It was awesome! But let’s […]

3 Unbreakable Win-back Strategies for Opt-out reactivation
3 Unbreakable Win-back Strategies for Opt-out reactivation

It is HIM – the Mythical Database Buster, the nightmare of KPIs and the Bogeyman of Marketing Department: beware of the OPT-OUT. The term opt-out means no more nor less than a set of methods that allow users to stop receiving content from a given sender. It is usually linked with email marketing, but it […]

Alan Turing, Machine Learning, AI and Marketing Automation
Alan Turing, Machine Learning, AI and Marketing Automation

The Imitation Game   I propose to consider the question, “Can machines think?” This should begin with definitions of the meaning of the terms “machine” and “think.” The definitions might be framed so as to reflect so far as possible the normal use of the words, but this attitude is dangerous, If the meaning of […]

[Infographics] Marketing Automation – Solutions for Ecommerce
[Infographics] Marketing Automation – Solutions for Ecommerce

Not so long ago we’ve presented you the life cycle of lead – from casual and anonymous visitor straight to the loyal customer. Client’s relationship with a brand is shaped differently at each stage. The beginning is always difficult – you must earn the trust of a complete stranger, to convince her to pass one […]