Welcome to the world of eCommerce marketing in the era of AI. For eCommerce marketers, it is crucial to adapt and acquire new skills to thrive in this AI-driven landscape. This article will walk you through the essential skills you need to possess in order to stay ahead of the game and leverage AI tools like ChatGPT 3, 3.5, and 4 effectively. Get ready for the next marketing transformation!
An OpenAI study revealed the types of occupations which could be most affected by large language models. Mathematicians, analysts, researchers, and writers could utilize GPT to reduce the time spent on tasks.
AI alone may not take most jobs. But the people who utilize AI in the right way will be the ones to take them as others become unable to meet new quotas and productivity expectations.
Should this concern eCommerce marketers? For sure, as they are, in their daily tasks, writers, researchers and analysts. And In this new era, they should rather prepare to work with writer, researcher, and analyst. The AI.
It is time for reskilling.
eCommerce Marketers need Reskilling To Fill AI-Roles
A McKinsey survey of organizations worldwide found that almost half reskill internal resources to fill AI-related roles in addition to sourcing talent from tech companies and universities.
Organizations that chose to reskill employees used various training paths, including self-paced online courses and certifications.
As a marketer, you should consider developing a variety of skills centered around coworking with language models as well as other types of AI, already functioning in the Martech landscape.
New Key Skills of eCommerce Marketers in the New AI-Driven World: A Subjective SALESmanago’s selection.
Among many skills one can think for eCommerce marketers to develop in an AI context, we chose 4 most grounded in reality, and bringing the most value to eCommerce relations with their customers. Focusing on things that simply bring the most value aiigns strongly with our Lean Marketing principle.
So, what AI-related skills are worthy to focus on in 2023 (and, possibly beyond)?
Conversational AI Mastery:
Conversational AI is at the forefront of modern eCommerce marketing, no doubt. With tools like ChatGPT, you can engage customers in dynamic and interactive conversations, providing personalized recommendations and support. Master the art of conversational AI by understanding the capabilities and limitations of ChatGPT models. Learn how to integrate them seamlessly into your customer interactions to enhance the shopping experience and drive conversions.
Content Strategy and Generation:
For today, implementation of language models into the content field will probably serve as a workhorse of AI utilization, rivaled only by analytics and segmentation. ChatGPT models can be invaluable allies in content strategy development and content generation. As a marketer, hone your skills in crafting compelling content and aligning it with your brand’s voice and values. Collaborate with ChatGPT to efficiently generate product descriptions, blog posts, social media content, and personalized recommendations. Understand how to leverage AI-generated content effectively to maintain authenticity and relevance. The internet is now full of great prompts, for all kinds of industries, not to mention specialised couses.
And also – keep yourself up to date with the latest integrations! Technologies like SALESmanago’s AI Studio make marketing content creation even faster via customized Chat GPT interface. Following integrations are on their way.
Ethical AI Implementation:
High ethical standards were always at the forefront of our goals to achieve in Martech solutions. Remember, we are the first Zero-Party Data Driven Customer Engagement Platform, with features like Customer Preference Center, focused on the most ethical dataset possible in eCommerce. In our opinion the ethical aspect of AI implementation is the key to successfully drive trust-oriented customer relationships, in order to reach true Customer Intimacy. Unethical utlilization of AI by careless or short-sighted actions can easily cripple your brand or business, ruining the bonds you built with customers’ for years. This is why we perceive ethical implementation as a key skill in 2023, a year when we only start to implement AI in a border scope. It would be foolish to start with disaster.
Now, ethical considerations are paramount in the AI-driven world. As a marketer, ensure that your AI implementations, including ChatGPT, adhere to ethical standards. Stay aware of potential biases, misinformation, or unintended consequences that may arise from AI-generated interactions. Prioritize privacy protection, handle sensitive topics with care, and establish safeguards against AI misuse. By adopting ethical AI practices, you can build and maintain trust with your customers and cultivate Customer Intimacy.
Analytics and Optimization:
Data is the foundation of successful marketing. It is even more important in the case of an AI-driven one. This will not change today, nor in the incoming future. We predict analytics and optimization AI-related skills as probably most important today and in upcoming years. Also, most complicated to master, So, as a eCommerce marketer, work on sharpening your skills in analytics and optimization to leverage the insights generated from ChatGPT interactions.
Also utilize AI-powered analytics tools to track chatbot performance, analyze customer feedback, and identify areas for improvement. Data-driven insights will empower you to optimize your marketing campaigns, enhance customer experiences, and drive better business outcomes.
And again, stay updated for AI-driven solutions already in place in the Martech landscape. AI-powered segmentation tools, like Hyper Segmentation Center, go beyond traditional segmentation with real-time high propensity & churning customers identification and one click availability across all execution channels. Such tools empower you to identify high-potential and high-probability-to-buy segments and accounts to target and deliver the right messages and offers at the right time to get the desired action or response.
Don’t miss the opportunity to become more effective than ever before:
For a forward-thinking, goal-oriented eCommerce marketer, it is crucial to develop these key skills to thrive in the AI-driven world:
- mastering conversational AI by understanding tools like ChatGPT and integrating them seamlessly into customer interactions,
- leveraging AI-generated content effectively while maintaining authenticity and relevance,
- prioritizing ethical AI implementation to build trust and Customer Intimacy. Refining analytics and optimization skills to harness the power of data and drive better business outcomes.
By embracing these skills, you will not only position yourself as a forward-thinking eCommerce marketer, ready to capitalize on the next transformation. Most of all, board AI implementation into marketing processes provides you with a chance to reach marketing goals more effectively than ever before. And by doing so, establishing yourself as a trustworthy CEO revenue partner for new, AI-driven, eCommerce marketing era.
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