And only 48% of marketers rate their marketing activities results as good and very good – these are the most interesting outcomes from 2018 European Digital Marketing Survey performed by SALESmanago among marketers across Europe. The least used technologies are Machine Learning & AI and bots and among the most overrated techniques there are SEO, […]
Agreements with private recipients, people subscribed to the newsletter, employee data or mailing bases of our store. All this is protected. No one will be protected against the GDPR. RODO or GDPR is the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with […]
Several dozen years ago we didn’t even imagine an engine with such computing power that would be able to reach the level of human’s potential. For all these, born before the internet took over the world, the amount of changes itself that took place is already unthinkable and impressive. The first computer ever constructed used […]
You already know Machine Learning Machine Learning is already used by many big companies. You might have experienced its potential when using Netflix. It provides you with movies recommendations based on Machine Learning itself. Facebook, Spotify, Google Maps or Uber are also taking advantage of this technology on a daily basis. SALESmanago Copernicus Machine […]
More and more companies are deciding to implement the Marketing Automation system. These are not only large enterprises. Also for smaller ones, marketing automation brings a number of benefits and helps in the dynamization of development. In March, more companies trusted SALESmanago, joining a group of 15,000 satisfied customers. Here are some of them. […]
One might think that email marketing has his best days behind. You might be overwhelmed by new technology and insist your email marketing game will soon crush down to rubble due to the popularity of different communication channels. Why would you stick to the old-fashioned emails while you have so much to choose from? Web […]
Benhauer, the company behind SALESmanago Marketing Automation was ranked at 26th position in recent Financial Times 2018 ranking of fastest growing European companies with the growth rate of 3363% between 2013-2016. At the same time, it’s the only marketing automation company included in TOP 30 and highest ranked company from Poland. SALESmanago Marketing Automation is […]
The Bioderma brand automates the customer loyalty program thereby streamlining the communication process with SALESmanago Marketing Automation. Thanks to that Bioderma achieves over 470% higher OR in automated emails and almost 800% higher CTR. Check out our Facebook About Bioderma NAOS is a French company that develops its activities in the area of basic […]
Spanish eCommerce Leaders Club, with votes of 40 leaders of eCommerce such as Vodafone, L’Oreal, Philips, Decathlon and Futbol Club Barcelona awarded best online businesses in Spain. First prize went to PC Componentes, second to La Tienda de Valentina and third to MiFarma. Each of these companies is using SALESmanago Marketing Automation software. The […]
SALESmanago grows and is enhanced with new features. Our customers grow with us. Every month, new companies hungry for online success join this noble group. See who joined us this November… Global Community Media – 17 years in the service of the Spanish-speaking community in Great Britain. Express News is the only informative weekly […]
By leveraging Salesmanago’s tools, Spal Ferrara saw remarkable enhancement in lead generation, contact base management, revenue stimulation and content deliverability, resulting in increased user loyalty and engagement. SPAL is a professional football club based in Ferrara, Emilia-Romagna, Italy. The team currently plays in Serie C, the third tier of the Italian football […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement Observing trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose the influence to […]
Unattainable results? Not in our book. The synergy between PORTA KMI POLAND and SALESmanago is a living testament to that. PORTA has been opening doors across Europe for three decades, not just literally, but also via innovation and design. PORTA’s path as a leading Polish brand in door manufacture and distribution reflects […]
Segmentation has been around for quite some time already, but it resembled more of an uncut diamond – rough and not really visible. With the ongoing changes in technology used for gathering data and new generations of consumers, who require highly personalized content, updating data segmentation has become crucial. Segmented campaigns can bring […]
![5 [turbo] effective segmentations for even small eCommerce](https://blog.salesmanago.com/wp-content/uploads/2024/01/1-14-1-1024x536.png)
Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement The holiday season is upon us, and it’s time for eCommerce companies to ensure their data house is sparkling clean. In this article, we’ll explore the critical importance of data hygiene for eCommerce success and delve into how Customer Data Platforms (CDPs) […]
This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions. 2023’s Black Friday saw a strategic shift with marketing communications kicking off much earlier than usual. Campaigns […]
Insights from Pierre Bizeul, VP of Product Recently, I experienced firsthand the transformative power of AI in creating personalized content. As a parent, I often find myself seeking new ways to engage and entertain my one-year-old. When tasked with crafting a bedtime story, I turned to AI for help. By simply inputting […]
by Greg Błażewicz, CEO Today, we will look at the notion of Customer Data Debt (CDD), its ramifications, and a strategic collaboration between CDP suppliers and eCommerce organizations to gradually eliminate the effects of data debt. The role of Customer Data Platforms (CDPs) has become increasingly vital for businesses aiming to […]
by Sergiusz Olszewski, Product Operations Manager As we approach the holiday season, the concept of the advent calendar—a special calendar used to count down the days to Christmas—becomes a staple in many households. But what if we could harness this same sense of anticipation and excitement in our email marketing? Enter the […]
