At the end of 2016, we launched an elearning platform. The course consists of 10 lessons, each focused on a specific topic. At the end of each lesson there’s a 10-question test. Since it has been launched, the platform performed beyond our expectations. It quickly became a hub for our customers and people willing to […]
Posts from category: Recommended
To have, or not to have a fanpage? How is it with this whole Facebook? Can ecommerce owners find a good use for the biggest social network to generate some tangible results? First, one has to understand the specifics of this medium. Facebook is not a search engine, as I already wrote here. Facebook is a service […]
Account Based Marketing (ABM) is a new, secretive abbreviation, which cannot be missed in any corporate marketing strategy as everyone is talking about it. The big technological vendors are proactively trying to push the understanding that this is a completely new approach in the B2B marketing, when, in fact, any experienced sales person or marketing […]
In the article published on 10th April at theatlantic.com, one can find some interesting insights on the current situation of stationary stores and the recession of retail. What’s up? The author of the article, Derek Thompson, notes that the last two years have been quite a tough time for traditional retail in the United […]
How to spend money on Facebook wisely? The fact that running social media marketing can significantly increase profits in ecommerce is an open secret. Nonetheless, there is a catch: if you promote posts using a traditional approach, you simply blow up your budget and you don’t even get a return on that investment. How to […]
Quick question: Do you prefer a settled and confirmed business meeting with a person potentially interested in your offer over wandering door-to-door inside a skyscraper while looking for anyone that will buy some goodies from your suitcase? If you picked, with no hesitation, option number one, then please tell me, why you wouldn’t apply this […]
Some time ago, during lunch, we asked an open question whether men and women have a different view on marketing issues. Instead of attempting to answer in in a traditional way – start an everlasting debate between two genders we decided to approach this issue SALESmanago style and put the topic on the table and […]
Five main ecommerce problems are: High traffic, low number of leads Low Sales Conversion Low Retention Rate Abandoned carts Leveraging the Omnichannel The first part of the ebook presented reasons of first two points on this list followed by ways to cope with them like a pro with the use of marketing automation platform. […]
During some recruitments conducted as the assessment center, it is likely that there will be a task provoking people to come up with as many creative ideas for using, let’s say, a brick. Obvious answers and ideas to build something, put the brick on something for leverage or break something with this brick will surely […]
In the article published on March 16th on World Economic Forum website, Plamen Russev – the Founder & Chairman of Webit Congress, renowned entrepreneur, and marketing author – mentions SALESmanago as a key player on the marketing automation market that is likely, become the next Polish unicorn startup. World Economic Forum points that Poland […]
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Unattainable results? Not in our book. The synergy between PORTA KMI POLAND and SALESmanago is a living testament to that. PORTA has been opening doors across Europe for three decades, not just literally, but also via innovation and design. PORTA’s path as a leading Polish brand in door manufacture and distribution reflects […]
Segmentation has been around for quite some time already, but it resembled more of an uncut diamond – rough and not really visible. With the ongoing changes in technology used for gathering data and new generations of consumers, who require highly personalized content, updating data segmentation has become crucial. Segmented campaigns can bring […]
![5 [turbo] effective segmentations for even small eCommerce](https://blog.salesmanago.com/wp-content/uploads/2024/01/1-14-1-1024x536.png)
Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a […]
by Aleksander Skałka, Director of Solutions Consulting & Sales Enablement The holiday season is upon us, and it’s time for eCommerce companies to ensure their data house is sparkling clean. In this article, we’ll explore the critical importance of data hygiene for eCommerce success and delve into how Customer Data Platforms (CDPs) […]
This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions. 2023’s Black Friday saw a strategic shift with marketing communications kicking off much earlier than usual. Campaigns […]
Insights from Pierre Bizeul, VP of Product Recently, I experienced firsthand the transformative power of AI in creating personalized content. As a parent, I often find myself seeking new ways to engage and entertain my one-year-old. When tasked with crafting a bedtime story, I turned to AI for help. By simply inputting […]
by Greg Błażewicz, CEO Today, we will look at the notion of Customer Data Debt (CDD), its ramifications, and a strategic collaboration between CDP suppliers and eCommerce organizations to gradually eliminate the effects of data debt. The role of Customer Data Platforms (CDPs) has become increasingly vital for businesses aiming to […]
by Sergiusz Olszewski, Product Operations Manager As we approach the holiday season, the concept of the advent calendar—a special calendar used to count down the days to Christmas—becomes a staple in many households. But what if we could harness this same sense of anticipation and excitement in our email marketing? Enter the […]
Ladies and gentlemen, gather ’round, and let’s talk about the season that’s about to descend upon us – the notorious “F-word.” No, not that F-word; we’re talking about the one that rhymes with “Smack Shmriday” – you know, the day when shoppers sharpen their elbows and prepare for retail combat. But this year, […]
scroll down for the video recording In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities. This article is a summary of Scott Brinker’s […]