60% of marketers think that e-mail marketing generates ROI for the company. Mainly because calculating this indicator in e-mails is very clear and simple. In addition, e-mails allow companies to remain permanently in the minds of the existing and potential clients and help in building a lasting bond between the company and a customer. However, […]
Posts from category: Marketing Automation
The effectiveness of Lead Nurturing programs is directly dependent on building a relationship between the sender and the addressee. This basic principle applies to virtually every kind of communication. It can be assumed that Lead Nurturing is well-prepared when the relation and emotions are accordant to an individual recipient. It means we need to build […]
SALESmanago, a cloud based online marketing automation platform founded in 2011, has grown to over 500 active paying customers, mainly in Central Europe including banks retailers and largest eCommerce companies. Customers include companies like Yves Rocher, Ojega and Deloitte. The investment was led by Rafał Brzoska, the founder of InPost the world’s largest parcel lockers […]
Dynamic e-mails increase the effectiveness of e-mailings even up to 400%! Targeted content tends to have much better results. What’s the most important thing in the e-mail content? Relevance. And how to make the content relevant? Personalize it.
According to the Datanyze report, which examines the usage of informatics technologies by companies all over the world, the Polish system SALESmanago takes the 12th position among the world’s most relevant Marketing Automation systems. The market leaders in this segment are American companies: Hubspot, Marketo and Infusionsoft.
A lead is understood as a potential sales contact. Appropriate dealing with leads significantly impacts the success in the marketplace. That’s why it’s absolutely necessary to know the process of building relationships with leads.
Marketing Automation isn’t another e-Mail Marketing system. It’s a completely new state-of-art tool for marketers and marketing departments, which not only sends e-mails and newsletters, but also identifies and monitors people from your contact base on your WWW website. You will use data about your clients on your WWW website that is collected by the […]
Mass marketing is dedicated to a wide audience and personalized marketing is targeted to a specific group or an interested consumer. Which marketing strategy is the best?
Imagine that a customer is on your website and he thinks: Wow, they read my mind! This is just what I wanted! Isn’t it satisfying? What’s more, the client is so excited about your offer that he comes back and back and back and back to your website…
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In 2009 Aleksander Ovechkin, owner of two marketing agencies, decided to buy a strip club. There were thousands of places like this in Moscow these days, and the majority of them was somehow connected with houses of ill fame. Aleksander’s idea’s innovation laid in using B2B and B2C marketing tools – a complete novelty in […]
Tests and experiments are the lifeblood of good marketing. This technique liberates you from clichés, common knowledge and following safe paths others go. Instead, you can explore what works for your audience and shape your actions according to data. In other words, you gain power and control. Are you ready for it? Definition of […]
If you are a business person or a marketer, you’re probably interested in the infinite potential of human imagination reflected in new startups. They inspire and show how to think outside the box to solve problems – and which new products and services are needed, which target groups weren’t activated so far, etc. We picked […]
Today digital marketers (and their supervisors) can get lost in the buzzword jungle. With so many new shiny terms around, they have serious problems with deciding in what to invest to see the ROI. Mostly they consider content marketing and Marketing Automation, which seem omnipresent and at the same time very different: when content feels […]
Why doesn’t Inbound work? Is Inbound dead? There are so many misconceptions surrounding Inbound Marketing that practitioners might find it hard to work with it properly. In addition, the philosophy has to evolve — a lot has changed since 2011, when the term was coined. The mobile revolution and appification of everything will or leave the inbound untouched. Have you noticed […]
We dream about machines that help us in everyday life from a long time. Movies are full of these visions – just to mention Iron Man’s Jarvis, or Samantha from Her. Is there a threat that you fall in love with your virtual assistant? Not today! It’s hard to fall for Cortana or Siri, but […]
Last week I was in an apparel store, where a female customer was trying numerous dresses, blouses, and trousers. The shopping assistant was bustling around her, bringing new and new items, making style recommendations, and when the girl finally liked the dress, the assistant invited her to pay. The girl bursted into laughter. “I’m not […]
Marketing Automation grants you an access to infinite knowledge about your customers: their habits, preferences, demographic profile. How to turn this data into action? One of the ideas is creating the Buyer Persona: a model customer, the avatar of a perfect client. Learn more about Buyer Persona: download free ebook What Buyer Persona […]
All companies have blogs, all of them want to engage customers in a dialogue… We create more and more content, but does it make sense? What’s the truth behind it? Herewith we debunk 7 common beliefs about content marketing and reveal which are myths and which are truth. Does Inbound work? Download free ebook and […]
There are 60,000 of books about marketing in the Amazon catalog. It would take around 30 years to read them all!*. And the number doesn’t include myriads of blogs, webinars, courses, and podcasts on the subject. Marketing discourse produces more and more terms, trends, and people who want to make money on consulting you […]