Lead Nurturing is still relatively new concept related to sales – marketing activities, whose function is to prepare potential client to make a purchase. The aim of Lead Nurturing programs is to provide potential customer with essential knowledge to carry out effective sales action. However, there’s a long way from sales talks to completing the […]
Posts from category: Marketing Automation
A/B tests is a research method, which consists in effectiveness verification of e-mailing, WWW page, layout clarity, newsletter template, contact form or another component which effectiveness, reception level and conversion we would like to measure. A/B tests are often called an experiment, since testing persons, often trial and error like, experiment with the form and […]
Customer lifecycle management is a concept according to which it’s possible to monitor and influence customer lifecycle from the moment of acquisition till initial or consecutive sales. Marketing Automation allows for relevant communication on every stage of customer lifecycle. Thus, we build and keep relations with current and potential customers.
Marketing Automation is a multifunction system and it merges the work of marketers, salespersons and managers, enhancing the performance of a few departments. However, its improper utilization or rather unconscious and misconceived activities can negatively influence the process as a whole. Below, we list find 5 steps, which once you are aware of, will make […]
XXI century sees the bloom of new technologies, applications, systems and tools. Thus, it requires marketers to know them and be able to take advantage of them in their daily work. However, the selection of particular solutions becomes tricky. Marketers are not only expected to have typical knowledge of marketing but also programming or completing […]
When talking about effective e-mail marketing, the right timing plays a critical role. In fact, regardless of how content valuable and personalized our e-mailing is, with an inaccurate time, e-mailing we won’t accomplish our plan. The only thing we may gain is low open and click through rate.
Marketing Automation systems and tools become more and more popular, not only among big businesses but also among those smaller, employing a dozen or so staff members. Particularly in a situation, when we have limited resources, the systems for Marketing Automation meet expectations of small businesses or even start-ups. Why is that?
Marketing Automation is an attractive solution, which allows to increasingly acquire new leads. After all, who wouldn’t like to have ‘magic instrument’ that automatically generates potential clients and then turns them into a real contracting party. Actually, it doesn’t require much to launch first automated project. However, there are a few factors to make it […]
In spite of the fact that Marketing Automation booms worldwide and statistics and effectiveness rates like ROI and ROMI prove its efficiency, there’s certain volume of companies and marketing departments still not convinced to shift their activities strategies to automation. Why is that?
The time, when marketing was boiled down to adverts or commercials in a single channel only is over. In order to pursue successful campaigns, it turned out necessary to carry on multichannel and multistage marketing activities. Popular concepts say that in order to reach particular target group, a from of the message and applicable channel […]
Basic Information about Lead Nurturing Problem with acquired leads Marketers very often face the problem of lead immaturity: they invest time and money in acquiring leads which turn out not to be sales ready, because they simply don’t have enough data about the product and the company to make a purchase decision. Combine such early stage lead with too […]
The period of gray autumn and winter days has come: short days, long nights, which means fewer distractions and more time for the development of professional skills. Let’s use this time well and enjoy the afternoon filled with reading interesting marketing- and tech-related articles. Download our newest ebook: All about CVM 1. […]
Wait, what? How? Anonymous contacts are named anonymous because they’re… well, anonymous! It’s not a matter of choice! What if I told you, that lead generation isn’t only about landing pages, contact forms, and Facebook Ads? But let’s start from the beginning… According to internet live stats at this very moment, there are 3,5 bln web […]
From teenagers’ hype to an overwhelming background of everyday reality – that’s how Social Media has evolved recently. Nowadays it’s hard to find a spot on the web with no social media plug-ins or buttons such as: ‘Like’, ‘Share’, or even ‘“Log in with your account’… Social media it’s not another search engine Both social platforms and […]
![[Infographics] Let’s Talk Customer Value Marketing… once again](https://blog.salesmanago.com/wp-content/uploads/2016/11/salesmanago-cvm-purchase-process.jpg)
Synergy is not only an irritating marketing buzzword. It is also an effect that occurs when the sum of some actions (or things) working together is greater than the total effect of them working separately. Once in a few years a company looks back at its actions, makes the math and finds an epiphany – […]
How smartphones transformed our lives Connected body Internet as a main source of knowledge Smartphones are the true personal computers. Think that they have the same power as NASA computers which helped put man on the moon in 1969. That potential is now at our fingertips. No wonder that they changed our learning mindset. We […]
![[Guest post] How to Enrich Marketing Automation With Leads Generated Through Interactive Content](https://blog.salesmanago.com/wp-content/uploads/2016/10/salesmanago-4screens-logo.jpg){kind=logo}
SALESmanago and Engageform integration allows users to generate leads in a new way. It’s easy and intuitive to connect these platforms. Prospects gained through quizzes, polls, surveys, and assessments are directly transferred to SALESmanago account. Viewers’ answers can be used in tagging or to customer profiling. According to Adweek, quizzes and polls are the […]
Website AdWords Idea Google is the first port of call for people when searching for information on the internet. Most clicked results are at the top of the page. Those visible in the top positions are usually paid results. Implementation You start with keywords, and then create the title and content of the displayed ads […]
Last week we wrote you about our new analytic panel – Your marketing. The panel shows in a simple and visual way the percentage of marketing automation platform usage. Today we want to introduce you to SALESmanago’s new feature – Calendar. The first view you’ll see after clicking Calendar on the side menu […]
Marketing Automation: Anonymous website traffic monitoring, Contact Identification, Client’s Profile = Personal Data + Behavioral Data + Transactional Data, Customer Segmentation, Real-Time Offer Personalization, Automated Communication Adjusted to Client’s Activity, Reaching the Right Person in the Right Place, Time and Channel. Marketing Automation vs Ecommerce: 68% of carts abandoned, Rescue emails show 621% higher conversion […]