When conducting Lead Nurturing campaign, you think: have I included all necessary information? In previous post we discussed importance of dividing knowledge into small palatable bits, but objective data are not enough. Lead Nurturing should also refer to emotions and needs. Take a closer look at language you use. Do you adjust it to changes […]
Posts from category: Marketing Automation
Today we recommend best and reliable free online tools for business. With their help planning, creating and competition tracking will be easy as never before. Planning and communication Asana: a wonderful tool allowing you to plan, assign tasks, and watch the progress. Trello: helps organize work by breaking big tasks into smaller chunks. Loved by […]
Feeling lost in your mailbox and in your newsfeed? Constantly alarmed by omnipresent “asap”? Frustrated with lack of common language with CEO and CIO? In short breaks between endless tasks, you ask yourself: wasn’t my work supposed to be about something else? About communication, building relationships, creativity? If that’s your story, take a look at […]
They break rules and challenge existing order. We made for you a list of 15 most inspiring and fascinating start-ups. Keep your eyes on them! All companies listed vary: some belong to traditional start-up areas (like wearables), other are inventors and creators of new things, others analyze and discover niches to simplify task that used […]
Marketers know profits of personalization very well: they see 20% increase in sales, see that CTA with personalized copy convert 42% better, or know that 35% of Amazon’s revenue is generated by its recommendation engine. Our customers seem to also like it – sales and conversion rates speak for themselves. Consumers buy more when the […]
Are you up to date with new books on marketing? If not, here we come with our overview of 4 most interesting latest publications. Among them: Steve Jobs once again (but revised), managing luxury brand (in the era of omnipresence of luxury) and humanization of Big Data: what to do to make data connect you […]
60% of marketers measure efficiency of their online campaigns, spending 8% of their budgets on analytics. Specialists willingly invest in new solutions, spot emerging possibilities, but can also see limitations. Can it be that the more data we have, the more unanalyzed blank spaces we notice? Marketers mention need for reliable monitoring in brick and […]
Are you thrilled by Wikipedia’s beauty? Bo you feel compelled by esthetic appeal of eBay? Exactly. Visual attractiveness of a website is not so important as it may seem. So before you plan another redesign and optimization, read our text and learn why users don’t search for breathtaking look, but functionality, and feel more comfortable […]
Customer behavior analytics and surveys are like yin and yang, like Bonnie and Clyde, like Flip and Flap: radically different yet inseparable. They complete each other, but one can never replace the other. The knowledge we gain from surveys tells about customers’ feeling, values and needs, while behavioral monitoring concerns actual choices and decisions. According […]
Specializing in B2C and e-Commerce, SALESmanago, a cloud based marketing automation platform, reported 100% growth for the third consecutive year with revenue of $2M and net profit of $0.5M. According to Datanyze, SALESmanago is used by almost 3000 companies and that ranks them among the sixth largest marketing automation platforms. In 2015 the company plans […]
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Ecommerce is one of the fastest-growing industries in the modern world. One could call ecommerce today’s equivalent of the American dream. You can start from scratch and build a fortune with only a few must-haves, such as internet access, own website and ability to deliver your product to customers. For those who want to become […]
It’s been a while since I’ve made a recap of top articles on digital marketing and marketing automation. To make up for this gap, I’ve picked TOP 10 articles from Q1 2017. Digital Advertising: Will This Investment Pay Off? Knowing that by 2021, advertisers will spend up to 50 percent of their marketing budgets […]
SALESmanago Marketing Automation, based in Krakow out of Poland, according to Deloitte is one of the fastest growing tech companies in Europe. In Q1 2017 the company generated $3,5M in comparison to $1,2M in Q1 2016 which makes it another quarter of record, 200% growth. In the first part of the year, the company acquired […]
At the end of 2016, we launched an elearning platform. The course consists of 10 lessons, each focused on a specific topic. At the end of each lesson there’s a 10-question test. Since it has been launched, the platform performed beyond our expectations. It quickly became a hub for our customers and people willing to […]
Statistically, my dog and I have 3 legs each. When it comes to details, statistics might not be the most accurate method of predicting an outcome. Yet, when it comes to overall trends and complex strategies, statistics are a must. We’re making big steps towards the end of the H1 of 2017. Let’s see what […]
![Facebook for Ecommerce [Infographics]](https://blog.salesmanago.com/wp-content/uploads/2017/05/salesmanago-facebook-for-ecommerce.jpg)
To have, or not to have a fanpage? How is it with this whole Facebook? Can ecommerce owners find a good use for the biggest social network to generate some tangible results? First, one has to understand the specifics of this medium. Facebook is not a search engine, as I already wrote here. Facebook is a service […]
![Account Based Marketing (ABM) – new technological approach to proven principles and strategies [ Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2017/04/salesmanago-new-ideas.jpg)
Account Based Marketing (ABM) is a new, secretive abbreviation, which cannot be missed in any corporate marketing strategy as everyone is talking about it. The big technological vendors are proactively trying to push the understanding that this is a completely new approach in the B2B marketing, when, in fact, any experienced sales person or marketing […]
In the article published on 10th April at theatlantic.com, one can find some interesting insights on the current situation of stationary stores and the recession of retail. What’s up? The author of the article, Derek Thompson, notes that the last two years have been quite a tough time for traditional retail in the United […]
How to spend money on Facebook wisely? The fact that running social media marketing can significantly increase profits in ecommerce is an open secret. Nonetheless, there is a catch: if you promote posts using a traditional approach, you simply blow up your budget and you don’t even get a return on that investment. How to […]
Marketing automation adoption rates are going up, albeit slowly. There are not too many small companies around who can boast of using marketing automation. However, the number of marketers who have started adopting marketing technology, in general, is rising fast. According to this study, 48% of the marketers surveyed consider their organization to be an early adopter […]