Features like age, gender, nationality or ethnicity don’t carry solid information about customers anymore. We used to profile target group’s interests, values and habits basing on demography. According to Trendwatching Report, that is no longer a case. Nowadays demography doesn’t offer reliable point of reference. For marketers it means big changes in how we shape […]
Posts from category: Marketing Automation
When conducting Lead Nurturing campaign, you think: have I included all necessary information? In previous post we discussed importance of dividing knowledge into small palatable bits, but objective data are not enough. Lead Nurturing should also refer to emotions and needs. Take a closer look at language you use. Do you adjust it to changes […]
Today we recommend best and reliable free online tools for business. With their help planning, creating and competition tracking will be easy as never before. Planning and communication Asana: a wonderful tool allowing you to plan, assign tasks, and watch the progress. Trello: helps organize work by breaking big tasks into smaller chunks. Loved by […]
Feeling lost in your mailbox and in your newsfeed? Constantly alarmed by omnipresent “asap”? Frustrated with lack of common language with CEO and CIO? In short breaks between endless tasks, you ask yourself: wasn’t my work supposed to be about something else? About communication, building relationships, creativity? If that’s your story, take a look at […]
They break rules and challenge existing order. We made for you a list of 15 most inspiring and fascinating start-ups. Keep your eyes on them! All companies listed vary: some belong to traditional start-up areas (like wearables), other are inventors and creators of new things, others analyze and discover niches to simplify task that used […]
Marketers know profits of personalization very well: they see 20% increase in sales, see that CTA with personalized copy convert 42% better, or know that 35% of Amazon’s revenue is generated by its recommendation engine. Our customers seem to also like it – sales and conversion rates speak for themselves. Consumers buy more when the […]
Are you up to date with new books on marketing? If not, here we come with our overview of 4 most interesting latest publications. Among them: Steve Jobs once again (but revised), managing luxury brand (in the era of omnipresence of luxury) and humanization of Big Data: what to do to make data connect you […]
60% of marketers measure efficiency of their online campaigns, spending 8% of their budgets on analytics. Specialists willingly invest in new solutions, spot emerging possibilities, but can also see limitations. Can it be that the more data we have, the more unanalyzed blank spaces we notice? Marketers mention need for reliable monitoring in brick and […]
Are you thrilled by Wikipedia’s beauty? Bo you feel compelled by esthetic appeal of eBay? Exactly. Visual attractiveness of a website is not so important as it may seem. So before you plan another redesign and optimization, read our text and learn why users don’t search for breathtaking look, but functionality, and feel more comfortable […]
Customer behavior analytics and surveys are like yin and yang, like Bonnie and Clyde, like Flip and Flap: radically different yet inseparable. They complete each other, but one can never replace the other. The knowledge we gain from surveys tells about customers’ feeling, values and needs, while behavioral monitoring concerns actual choices and decisions. According […]
Statistically, my dog and I have 3 legs each. When it comes to details, statistics might not be the most accurate method of predicting an outcome. Yet, when it comes to overall trends and complex strategies, statistics are a must. We’re making big steps towards the end of the H1 of 2017. Let’s see what […]
![Facebook for Ecommerce [Infographics]](https://blog.salesmanago.com/wp-content/uploads/2017/05/salesmanago-facebook-for-ecommerce.jpg)
To have, or not to have a fanpage? How is it with this whole Facebook? Can ecommerce owners find a good use for the biggest social network to generate some tangible results? First, one has to understand the specifics of this medium. Facebook is not a search engine, as I already wrote here. Facebook is a service […]
![Account Based Marketing (ABM) – new technological approach to proven principles and strategies [ Guest Post]](https://blog.salesmanago.com/wp-content/uploads/2017/04/salesmanago-new-ideas.jpg)
Account Based Marketing (ABM) is a new, secretive abbreviation, which cannot be missed in any corporate marketing strategy as everyone is talking about it. The big technological vendors are proactively trying to push the understanding that this is a completely new approach in the B2B marketing, when, in fact, any experienced sales person or marketing […]
In the article published on 10th April at theatlantic.com, one can find some interesting insights on the current situation of stationary stores and the recession of retail. What’s up? The author of the article, Derek Thompson, notes that the last two years have been quite a tough time for traditional retail in the United […]
How to spend money on Facebook wisely? The fact that running social media marketing can significantly increase profits in ecommerce is an open secret. Nonetheless, there is a catch: if you promote posts using a traditional approach, you simply blow up your budget and you don’t even get a return on that investment. How to […]
Marketing automation adoption rates are going up, albeit slowly. There are not too many small companies around who can boast of using marketing automation. However, the number of marketers who have started adopting marketing technology, in general, is rising fast. According to this study, 48% of the marketers surveyed consider their organization to be an early adopter […]
How is your mobile strategy doing? Blooms or barely breaths? Do you have an idea how to do it correctly, some kind of a bigger picture, or do you just spam people with pushes? Tough call, isn’t it? So maybe we’ll talk for a while about the fundamentals and we will try to understand both […]
![How Marketing Automation Works [Infographics]](https://blog.salesmanago.com/wp-content/uploads/2017/04/salesmanago-how-marketing-automation-works.jpg)
Companies hate him! Self-employed man finds a way to earn $500.000 USD monthly while working only 3 hours per week using one simple life hack… How many times have you seen these obviously scammy commercials? And even though you are perfectly aware how unrealistic they are, There’s one tiny, itsy-bitsy itch at the back of […]
Quick question: Do you prefer a settled and confirmed business meeting with a person potentially interested in your offer over wandering door-to-door inside a skyscraper while looking for anyone that will buy some goodies from your suitcase? If you picked, with no hesitation, option number one, then please tell me, why you wouldn’t apply this […]
Some time ago, during lunch, we asked an open question whether men and women have a different view on marketing issues. Instead of attempting to answer in in a traditional way – start an everlasting debate between two genders we decided to approach this issue SALESmanago style and put the topic on the table and […]