According to Marketing Sherpa report, laughter is a crucial factor in a communication between a brand and potential recipients: people follow a company in social media because they find it amusing and entertaining. Thanks to humour, a particular brand seems to be more human. This makes a company stand out from the crowd of competitors. […]
Posts from category: Marketing Automation
With mobile marketing growing in popularity and becoming a part of marketers everyday life (not just a new toy) we find it useful to collect and explain commonly used terms in mobile marketing. We hope that it will help you figure out your mobile strategy, what is a crucial task at the moment, as most […]
Marketing is not only art, but also science, and it often gets inspired by other disciplines. Read how physics, psychology, sociology and neuroscience can influence your approach to marketing and everyday practice. What quantum physics have to say about marketing analytics? Does uncertainty principle belie the idea of focus groups? Why generosity pays off? […]
85% of smartphone users declare that they would rather gave up drinking water than uninstalled their precious apps. Big news for marketers, provided they realize than not all apps evoke such heroic mood. What differentiates apps worth dying for from others? The answer is simple. Engagement. How push works? Push notifications help solve […]
How did Alexander Graham Bell imagine the future of his breaking invention – a telephone? Did he feel that it was to become the most intimate device of all times? Did he predict that it would deliver a great marketing tool? First mobile marketing campaigns, using SMS, are history. Now we focus on personalization and […]
With the difference between B2B and B2C marketing blurring, B2B marketers must embrace new trends in their field, mostly increasing role of emotions and subjectivity. Says Beth Comstock: „Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection”. We tell how to […]
“How will user find it?”, is a fundamental question you should ask when designing a mobile app and plan its marketing. Forrester Research provides some guidelines here: 63% of users get new apps by searching form them in app stores. Opinions of family, friends or other customers are secondary factors. In practice it means that […]
Step one: design a genius, functional and pretty app. Step two: enjoy fame and revenue. Step three: wake up. Building a killer app is not so easy, as we discussed last week. The market is so crowded that it takes some effort to stand out. That’s why we listed for you tools that will help […]
„The more, the merrier” approach is one of the biggest myths Marketing Automation is constantly busting. It regards contact lists mostly: is huge database always an advantage? No! List full of inadequate data not only gives you a false picture, but also lowers your reputation and deliverability of your emails. Shortly speaking, you land in […]
When marketer exclaims “Let’s make a mobile app!”, it’s as if he called out “Let’s find philosopher’s stone!”: good direction, but not enough precision and realism. Mobile app is a buzzword which marketers use as a spell, without knowing what to expect from it. They are satisfied with repeating optimistic statistics: today half of world’s […]
Some marketers are still gazing into their crystal balls instead of rooting their work in empirical data analysis conducted via marketing automation platform. Today we decided to try this approach, and that’s how this unique one-of-the-kind digital marketer’s horoscope became possible. Our office fortune teller John doesn’t promise any accuracy, only tons of fun and […]
It’s not a secret, that 80% of SALESmanago users are from Ecommerce & Online Stores. Every now and then we like to launch a gem designed to fit perfectly their needs. Our newest feature – Live Chat is designed especially for Ecommerce & Online Stores. Live Chats have become the Ecommerce revelation of the past […]
If you ask a random passer-by for the most profitable day of the year, he will most probably name Black Friday in a split second. Up until recently, it was mainly an American tradition, but in the age of global village and universal access to information, such opportunity to increase the income a little bit […]
So you think you can automate, right? You bought a marketing automation platform license, made a database import, and even implemented the tracking code on your website. Is there anything that could stop you from becoming the new Jeff Bezos? Unfortunately, there are some common yet severe mistakes you can unwillingly make while implementing your […]
Month to month we present you a quick view of the list of the companies that have joined the SALESmanago customer group during the last few weeks. In October we welcomed several large ecommerces. It doesn’t surprise at all as 80% of SALESmanago customers are from this sector. New customers are also manufacturers, developers, service […]
Freelancer’s lifestyle, despite the appearances, isn’t a piece of cake. Without the full-time job payment, their monthly survival depends on the amount and quality of customers they are able to attract. Their market presence should be flawless in both online and offline channels. When it comes to offline freelancers should take a course at meetings […]
Today, I’d like to make a quick summary of changes in the system introduced in October. Some of them are small things like refreshing a dashboard view, some are game-changing like adding a completely new set of conditions to a workflow builder. Here’s what happened in SALESmanago last month. Workflow Workflow Wizard is a […]
Scary and terrifying – monsters have become a part of mass culture. It is hard to say that they teach us but observing them can enrich us with a deep insight into marketing horrors. What do monsters and Marketing Automation in common? Read the post and see which monster you are! Bloodsucker from Transylvania Vampire: a mythological […]
Here’ s a shot out of a cannon. One of the most important parameters in email marketing is OR – that stands for open rates. Along with the clickthrough rate (CTR), this measurement allows you to quickly estimate whether the content sent to the recipients triggers the desired response. OR – open rate – informs […]
Every month we grow stronger. It is with a great pleasure that we welcome new brands among our clients. We love to observe the huge diversity of the industries they are originated from. It confirms our hypothesis: each and every company can use marketing automation improve their results, implement new strategies followed by achieveing spectacular […]