How much is your customer worth? If you don’t know how much she spends during all her relationship with a brand, it’s hard to find a waypoint for your marketing actions. How will you measure the effectiveness of a campaign? It’s defined not only by profit from a single purchase! How will you assess attracting […]
Posts from category: Marketing Automation
Do you know how users react to your messages? Probably yes, because you analyze open and click-through rates. Probably no, because you find yourself stuck in familiar patterns and don’t question them or don’t try new options. Today we would like to encourage you to step back and look at your emails from customer’s point […]
We all crave higher productivity and punish ourselves each time we realize that after several hours of “business” we accomplished nothing. Marketers are by all means exposed to the danger of time waste. One of their main problems lies in finding out which activities deliver results and are therefore worth their efforts and which ones […]
Marketers often focus on acquiring new leads, only to lost most of them afterwards. 80% of leads generated don’t interact with sales in any way (Lisa Cramer, Marketing Profs). The phenomenon is called lead leakage: it means gradual loss of leads on their way through the funnel. It’s so common that there are memes about […]
We picked for you the most valuable posts about marketing that appeared in September. You will learn secret hacks to Twitter and Pinterest, discover how to get to influencers, find new SEO tools and much more. Grab your coffee and sit down – a lot of tremendous reading is waiting! Email Marketing: Pinterest email test […]
Social media are becoming more and more important part of our lives. We take a photo of our dinner, although we do it ironically. We sit on Facebook and cry over the paradise lost of the pre-internet era when human interactions used to be more spontaneous and direct. There is no contradiction here: it only […]
Startups focus on solving one problem. They try to find an answer to a specific question and don’t care about rigid procedures that give a most needed framework to big corporations. Startups concentrate on customer experience, and that’s why you should observe them and learn. Today we prepared for your inspiration a list of most […]
Is wishlist a magic wand that cures all e-commerce maladies, from abandoned carts to poor customer engagement to small sales? Don’t count on an easy answer: all depends on your product range and your ability to combine the tool with Marketing Automation systems. What is a wishlist? The wish list is a feature that […]
Hey! Hello! It’s nice to have you around! You’re about to change your life. There are many ways to greet the customer in your base. 74,4% of customers expects welcome message after subscribing or giving their email addresses – just like they expect that salesperson will greet them in brick and mortar store. But welcome […]
Using SALESmanago has just become more intuitive and easier thanks to new functionality that will help marketers and salespeople to react to individual user’s actions faster and in a more personalized way. The feature is called quick actions. What are quick actions? Quick actions are pre-defined rules of automation, which can be triggered directly […]
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![SALESmanago family keeps getting bigger! [Zurich Medical Institut, IFG Consulting Ltd, Connectia Business Advisory and others]](https://blog.salesmanago.com/wp-content/uploads/2018/04/rawpixel-com-552390-unsplash-min-1024x654.jpg){kind=tracking}
More and more companies are deciding to implement the Marketing Automation system. These are not only large enterprises. Also for smaller ones, marketing automation brings a number of benefits and helps in the dynamization of development. In March, more companies trusted SALESmanago, joining a group of 15,000 satisfied customers. Here are some of them. […]
![How to increase newsletter conversion by 13% and the abandoned cart email conversion by 40% [Petsonic Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/04/PETSONIC_En-min-1024x536.png)
Petsonic took advantage of the SALESmanago Marketing Automation system and managed to expand communication channels and gathered permanent, loyal and returning customers thereby increasing newsletter conversion by 13% and the abandoned cart email conversion by 40%. Visit our Facebook fanpage About Petsonic PETSONIC, is a Spanish ecommerce company which specializes in pet products. Since […]
![Is Email Marketing dead yet? [Statistics and tips]](https://blog.salesmanago.com/wp-content/uploads/2018/04/rawpixel-com-600782-unsplash-1024x774.jpg){kind=tracking}
One might think that email marketing has his best days behind. You might be overwhelmed by new technology and insist your email marketing game will soon crush down to rubble due to the popularity of different communication channels. Why would you stick to the old-fashioned emails while you have so much to choose from? Web […]
Benhauer, the company behind SALESmanago Marketing Automation was ranked at 26th position in recent Financial Times 2018 ranking of fastest growing European companies with the growth rate of 3363% between 2013-2016. At the same time, it’s the only marketing automation company included in TOP 30 and highest ranked company from Poland. SALESmanago Marketing Automation is […]
![How to achieve 470% higher OR and 800% higher CTR with SALESmanago Marketing Automation [Bioderma Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/04/salesmanago-marketing-automation-case-study-bioderma-1024x536.png)
The Bioderma brand automates the customer loyalty program thereby streamlining the communication process with SALESmanago Marketing Automation. Thanks to that Bioderma achieves over 470% higher OR in automated emails and almost 800% higher CTR. Check out our Facebook About Bioderma NAOS is a French company that develops its activities in the area of basic […]
![How to increase communication efficiency in just 7 days by over 700% [Confronter Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/03/salesmanago-marketing-automation-case-study-confronter-1024x536.png)
Confronter managed to increase communication efficiency in 7 days by over 700% segmenting the leads on the basis of activity and sources of their acquisition and creating an automated multichannel campaign with SALESmanago Marketing Automation. It was all achieved in the first week of system’s usage. About Confronter Confronter is a modern financial comparison […]
Let us introduce you to the 7 commonly made mistakes in Marketing Automation we consider as 7 deadly sins. Find out if you’re guilty of making these mistakes too. Visit SALESmanago Marketing Automation 1. Sloth You barely know your customers. Their inboxes are bursting at the seams filled with vague, dull emails. The number of […]
Spanish eCommerce Leaders Club, with votes of 40 leaders of eCommerce such as Vodafone, L’Oreal, Philips, Decathlon and Futbol Club Barcelona awarded best online businesses in Spain. First prize went to PC Componentes, second to La Tienda de Valentina and third to MiFarma. Each of these companies is using SALESmanago Marketing Automation software. The […]
One might wonder what Archimedes, Albert Einstein or Stephen Hawking has to do with Marketing Automation? How on earth their output directly affected the dynamic world of sales and marketing? We consider science as the most powerful tool influencing all aspects of life. Devote 5 minutes and let us convince you of that. “Intelligence […]
This time I make a step toward those, who just started their adventure with running a business. We know, that in the times of high competition, when businesses grow like mushrooms a successful market operation is not easy. It is not enough to create a website and offer a wide range of products on competitive […]