[A post by Steve Kellogg] Here are, what I consider to be 3 key transformational digital marketing strategies for 2016. I believe they are key because they align to 3 of the most talked about and most impactful digital marketing trends that many analysts, tech vendors and thought leaders are predicting. They are designed to […]
Posts from category: Marketing Automation
We often speak about omnichannel marketing and a need to involve mobile channel in our strategy. But such postulates are based on an assumption that desktop experience is still at heart of our campaigns, and the rest are just side dishes or desirable additions to the core actions. That’s a huge mistake. With mobile […]
The future of SEO? Stop isolating it from your other actions and adopt a holistic approach. SEO must be an integral part of your communication. Combine it with content marketing and Marketing Automation, so you develop a smooth workflow of generating, nurturing and converting leads. You might think that SEO and Marketing Automation address different […]
Can you see Christmas lights everywhere? Can you see customers humming “Last Christmas I gave you my heart” as they push their cart through mall aisles? If your e-store or website still lack a bit of Christmas magic, check out our infographic with quick ideas. You will learn: – what is special about Christmas shopping, […]
New challenges ahead! Ecommerces will have to take into consideration new modes of delivery according to raising customers’ expectations. We will also pay more attention to the concept of Customer Lifetime Value instead of focusing on isolated transactions. We shift perspective to see relationships with customers in a long run. We also need an answer […]
Inbound marketing is in crisis. It will become futile in the next 10 years, because the internet and the way we use it will change dramatically. After the age of pull marketing, when we attract users with valuable content, we will go back to the push era, when we actively force user to buy before […]
On December 1st, Third Edition of our Marketing Automation Congress took place. We met in Warsaw with over 1000 marketers, businessmen, and experts. For those of you who couldn’t be with us there, we prepared an overview of the topics we discussed. Innovation Innovation happens when a new company, unnoticed by competitors, changes the rules […]
Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience (Bryan Eisenberg). Such disproportion shows how much emphasis marketers put on Lead Generation. For many of them it’s the key KPI. But actions they undertake often bring disappointment. Campaigns either don’t attract traffic or entice users only to visit the website, but not […]
What is a mobile app today? Should marketers be afraid of machine copywriting? How to plan posts in social media? How to create an infallible (and a bit creepy) alarm clock? We have answers. Read out top 11 marketing posts from November 2015. Internet of Things for Marketers. Download Free Ebook The new rules […]
When Nihad Abbasov came to work, he discovered fascinating scripts on his predecessor’s computer. That programmer believed in one simple rule: if something takes more than 90 seconds, you should automate it. And it also applies to messaging your wife or hacking a coffee machine. Who was he? A superhero of office hacks or a lazy nerd? […]
Effective spread of news about your business is possible on every market now. Discover SALESmanago-tried ways of skillful recommendation systems. With these several pieces of advice, you can build your own recommendation network thus providing a constant development of your business. Recommendation from the trusted business partners is crucial and, frequently, a deciding parameter in […]
The time to do our regular summary of the past month has come. July was particularly successful for SALESmanago because many worldwide renowned companies, leaders in their industries have chosen our Marketing Automation software and joined the group of our customers. Which companies exactly? Find out reading our post! Cinépolis Mexican cinema network […]
Marketing automation market is still growing abroad: in Asia, both Americas and Europe as well. These markets have for sure one thing in common: they have pretty the same barriers for digital agencies that look for a marketing automation software and for reselling program in the first place. Few indicators will help to scale up […]
To become an Authorized Reseller, new partners are required to complete an onboarding process and accept the Reselling Program terms to finalize any transactions. The successful onboarding will enable you to gain access to Marketing Automation Software Solutions. For every new partner, we implement made to measure solutions, sales training, and useful tools. It is […]
Artificial intelligence is transforming Marketing Automation. New generation solutions such as SALESmanago Copernicus that are based on AI and Machine Learning support the traditional marketing activities and permit perfect delivery of tailored offers to the customers at the right time. AI Recommendations, the new dashboard in SALESmanago Copernicus module, provides advanced data about AI-based product […]
Before we signed contracts with the first corporate customers, there was a massive communication challenge to convince the global leaders to invest in marketing automation software from Eastern Europe. Surprisingly, the supposedly unfavorable localization turned out to be ace in the hole. Minor markets like CEE have this advantage that appeals to worldwide corporations: […]
Do you dream of starting your own online store and wonder how could you make it finally happen? You already found your niche and have a great product, but still don’t know how to bring your online shop into existence and eventually guarantee its success? We got you covered! In this blog post we share […]
Startups and corporations are two completely different worlds. They differ in their working practices and in the requirements that employees have to meet: in corporations, the ability to adapt to the strict organization of work is much appreciated, whereas in startups, initiative, independence and being proactive are most valued. To highlight this difference we present […]
SALESmanago Marketing Automation commissions are on average 50% compared to average 20% on programs from other marketing automation providers, which means that you do not need to upsell your marketing services to make decent money. With SALESmanago you may scale your business the same way as if you were software company. We know the pains […]
SALESmanago mission is to create the most universal tool in the Marketing Automation sector. That’s why we make a variety of features available for our customers and we don’t limit ourselves to solutions such as automation rules or e-mail marketing that are offered by lots of similar systems. We decided to make a step further […]