We often speak about omnichannel marketing and a need to involve mobile channel in our strategy. But such postulates are based on an assumption that desktop experience is still at heart of our campaigns, and the rest are just side dishes or desirable additions to the core actions. That’s a huge mistake. With mobile […]
Posts from category: Marketing Automation
The future of SEO? Stop isolating it from your other actions and adopt a holistic approach. SEO must be an integral part of your communication. Combine it with content marketing and Marketing Automation, so you develop a smooth workflow of generating, nurturing and converting leads. You might think that SEO and Marketing Automation address different […]
Can you see Christmas lights everywhere? Can you see customers humming “Last Christmas I gave you my heart” as they push their cart through mall aisles? If your e-store or website still lack a bit of Christmas magic, check out our infographic with quick ideas. You will learn: – what is special about Christmas shopping, […]
New challenges ahead! Ecommerces will have to take into consideration new modes of delivery according to raising customers’ expectations. We will also pay more attention to the concept of Customer Lifetime Value instead of focusing on isolated transactions. We shift perspective to see relationships with customers in a long run. We also need an answer […]
Inbound marketing is in crisis. It will become futile in the next 10 years, because the internet and the way we use it will change dramatically. After the age of pull marketing, when we attract users with valuable content, we will go back to the push era, when we actively force user to buy before […]
On December 1st, Third Edition of our Marketing Automation Congress took place. We met in Warsaw with over 1000 marketers, businessmen, and experts. For those of you who couldn’t be with us there, we prepared an overview of the topics we discussed. Innovation Innovation happens when a new company, unnoticed by competitors, changes the rules […]
Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience (Bryan Eisenberg). Such disproportion shows how much emphasis marketers put on Lead Generation. For many of them it’s the key KPI. But actions they undertake often bring disappointment. Campaigns either don’t attract traffic or entice users only to visit the website, but not […]
What is a mobile app today? Should marketers be afraid of machine copywriting? How to plan posts in social media? How to create an infallible (and a bit creepy) alarm clock? We have answers. Read out top 11 marketing posts from November 2015. Internet of Things for Marketers. Download Free Ebook The new rules […]
When Nihad Abbasov came to work, he discovered fascinating scripts on his predecessor’s computer. That programmer believed in one simple rule: if something takes more than 90 seconds, you should automate it. And it also applies to messaging your wife or hacking a coffee machine. Who was he? A superhero of office hacks or a lazy nerd? […]
Although we associate the term with brand’s clever reactions to current events and trends (and it can backfire: see examples of failed RTM), it also describes an approach focused on responding in real time to expectations, needs and actions of our users. So we address her when she is visiting our website, searching for a […]
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We have received numerous messages with the question about our views on lead generation in Partnership Program. That is the reason why we post this article on our blog. Read the shortlist of insights that bring a scale-up in digital marketing. Keep your audience up to date, but forget about spamming in the […]
The modern workplace struggles with procrastination, distractions, and lack of efficiency. According to a 2018 Udemy report, 78% of Millennials and Generation Z employees admit that they’re distracted at work, and the lack of productivity makes them stressed and unmotivated. The amount of time the workers spend on Facebook only could be costing companies billions […]
Many companies are thinking at this very moment about purchasing easy to use tools that not would destroy the annual marketing budget in the first place. On Datanyze you can find an enormous number of great softwares that are made to satisfy the specific needs of any niche. This is the main reason […]
For business, there is plenty of acronyms that make a big difference in quarterly reports. Today we would like to tell you a story about one of them that is the most important for you. Read about ROIs improvement Partnership Program short list. Show me Return on Investment, and I will tell you […]
Effective spread of news about your business is possible on every market now. Discover SALESmanago-tried ways of skillful recommendation systems. With these several pieces of advice, you can build your own recommendation network thus providing a constant development of your business. Recommendation from the trusted business partners is crucial and, frequently, a deciding parameter in […]
The time to do our regular summary of the past month has come. July was particularly successful for SALESmanago because many worldwide renowned companies, leaders in their industries have chosen our Marketing Automation software and joined the group of our customers. Which companies exactly? Find out reading our post! Cinépolis Mexican cinema network […]
Marketing automation market is still growing abroad: in Asia, both Americas and Europe as well. These markets have for sure one thing in common: they have pretty the same barriers for digital agencies that look for a marketing automation software and for reselling program in the first place. Few indicators will help to scale up […]
To become an Authorized Reseller, new partners are required to complete an onboarding process and accept the Reselling Program terms to finalize any transactions. The successful onboarding will enable you to gain access to Marketing Automation Software Solutions. For every new partner, we implement made to measure solutions, sales training, and useful tools. It is […]
Artificial intelligence is transforming Marketing Automation. New generation solutions such as SALESmanago Copernicus that are based on AI and Machine Learning support the traditional marketing activities and permit perfect delivery of tailored offers to the customers at the right time. AI Recommendations, the new dashboard in SALESmanago Copernicus module, provides advanced data about AI-based product […]
Before we signed contracts with the first corporate customers, there was a massive communication challenge to convince the global leaders to invest in marketing automation software from Eastern Europe. Surprisingly, the supposedly unfavorable localization turned out to be ace in the hole. Minor markets like CEE have this advantage that appeals to worldwide corporations: […]