Even a motivated client can be discouraged. Sales is a complex game, in which mistakes cost a lot. Learn how to avoid these! Below we list the problems most salespeople face, even if they don’t realize that. How to Transform Your Email Marketing? Download Free Ebook 1. You mistake research for starting a buying cycle […]
Posts from category: Marketing Automation
Tension, complaints, and anger are inseparable from any relationship, including the one you have with your clients. The crisis will happen. The upset user will call or write to shout out their disappointment. You can’t hide from it, you can’t avoid it, but you can be prepared. Read our tips to get ready. Turn visitors […]
Sex gets attention. We are biologically determined to notice sex content as relevant – it’s about the survival of the species. After 50 years of testing ads, Gallup&Robinson could tell that “the use of the erotic is a significantly above-average technique in communicating with the marketplace”, “although one of the more dangerous for the advertiser”. […]
If a performance of your email campaigns makes you want to cry, don’t worry. Most marketers have to go through that stage and learn from their mistakes. If you prefer a shortcut, read our 13 simple ideas for boosting your Open Rates and Click-Through Rates. 10 Commandments of Email Marketing. Download a Free Ebook […]
Let’s go straight to the meat. Here is a list of the most interesting posts about marketers and for marketers. Apart from our monthly list, we prepared also the top of the year so that you won’t miss the excellent reading. The post we included are very diverse: some are step by step guides, some […]
Christmas is a time when marketers gift their customers with special campaigns, lifting the holiday spirit. What have they prepared for us? Obviously, the family is the main topic. The ads show empathy, love, and care. But some of them try to address the subject ironically, showing the dark side of spending so much time […]
December is a good time to sum things up and look at them from the distance. In 2015 a lot changed in how we create, share and consume content. Also, the shift in consumer’s behavior becomes more evident, and new expectations towards the brands arise. The technological revolution unfolds: it involves more smart objects (not […]
For B2B sales alerts are one of the most precious Marketing Automation feature, helping salespeople react in the real time: just when a lead shows a need to learn more or to buy. That way you can approach your user according to her pace. See how to use alerts in practice. Download a new ebook: […]
Mobile marketing can take so many shapes! Today we prepared for you a list of 10 amazing campaigns that will help you see how in many ways you can exploit the mobile. They include apps, rich media, video, social media, and many others. Let us know which one you like most. All you need to […]
We’re addicted to productivity boosting. Like literally: developers in Silicon Valley take small amounts of LSD to keep their imagination active and efficiency high. But also we, ordinary, LSD-deprived mortals have our little sins, such as compulsive searching for new productivity hacks. But such search is a road to nowhere. Luke Muehlnauser has walked it […]
There has never been a better time for marketing. We have a variety of effective tools and methods available that help to know better the needs of the audience and the ways to reach it, a multitude of channels, free access to education materials – everything that makes delivering satisfying results much easier than for […]
Customize your audience There are many things that make Event Marketing very similar to a standard B2B model of building Buyer Persona. For instance, the reasons for a low frequency during an event are very similar to the reasons for an empty email box without proposals from potential customers. You’re […]
The contact card is the heart of SALESmanago CRM module and a real control panel that has undergone some serious changes recently! Check the modifications we’ve made to make the access to the data on contact card even more seamless and adapted to the individual needs of every user of our system. What is the […]
If you happen to browse through the tech and business sections of magazines and websites, you certainly have encountered the dominant enthusiastic narrative around tech startups. They’re almost always described as innovative, revolutionary, and of course so cool and hipster, and so on. But it’s time to stop that hype and say the truth: many […]
In 2018 marketing agencies have a real problem to solve. Decision makers look to excel more often than a couple of years ago. This is the main reason why the most impressive agencies changed strategy on lead generation and show hard data, like CFOs of corporations on meetings with potential customers. Read how to manage […]
As every month, it’s a pleasure to present companies that have chosen our Marketing Automation platform and joined the group of our customers in August. Among SALESmanago new customers there are organizations of all sizes, representing a variety of industries. We are so happy to start cooperation with every single one of them! Take […]
We have received numerous messages with the question about our views on lead generation in Partnership Program. That is the reason why we post this article on our blog. Read the shortlist of insights that bring a scale-up in digital marketing. Keep your audience up to date, but forget about spamming in the […]
The modern workplace struggles with procrastination, distractions, and lack of efficiency. According to a 2018 Udemy report, 78% of Millennials and Generation Z employees admit that they’re distracted at work, and the lack of productivity makes them stressed and unmotivated. The amount of time the workers spend on Facebook only could be costing companies billions […]
Many companies are thinking at this very moment about purchasing easy to use tools that not would destroy the annual marketing budget in the first place. On Datanyze you can find an enormous number of great softwares that are made to satisfy the specific needs of any niche. This is the main reason […]
For business, there is plenty of acronyms that make a big difference in quarterly reports. Today we would like to tell you a story about one of them that is the most important for you. Read about ROIs improvement Partnership Program short list. Show me Return on Investment, and I will tell you […]