Tension, complaints, and anger are inseparable from any relationship, including the one you have with your clients. The crisis will happen. The upset user will call or write to shout out their disappointment. You can’t hide from it, you can’t avoid it, but you can be prepared. Read our tips to get ready. Turn visitors […]
Posts from category: Marketing Automation
Sex gets attention. We are biologically determined to notice sex content as relevant – it’s about the survival of the species. After 50 years of testing ads, Gallup&Robinson could tell that “the use of the erotic is a significantly above-average technique in communicating with the marketplace”, “although one of the more dangerous for the advertiser”. […]
If a performance of your email campaigns makes you want to cry, don’t worry. Most marketers have to go through that stage and learn from their mistakes. If you prefer a shortcut, read our 13 simple ideas for boosting your Open Rates and Click-Through Rates. 10 Commandments of Email Marketing. Download a Free Ebook […]
Let’s go straight to the meat. Here is a list of the most interesting posts about marketers and for marketers. Apart from our monthly list, we prepared also the top of the year so that you won’t miss the excellent reading. The post we included are very diverse: some are step by step guides, some […]
Christmas is a time when marketers gift their customers with special campaigns, lifting the holiday spirit. What have they prepared for us? Obviously, the family is the main topic. The ads show empathy, love, and care. But some of them try to address the subject ironically, showing the dark side of spending so much time […]
December is a good time to sum things up and look at them from the distance. In 2015 a lot changed in how we create, share and consume content. Also, the shift in consumer’s behavior becomes more evident, and new expectations towards the brands arise. The technological revolution unfolds: it involves more smart objects (not […]
For B2B sales alerts are one of the most precious Marketing Automation feature, helping salespeople react in the real time: just when a lead shows a need to learn more or to buy. That way you can approach your user according to her pace. See how to use alerts in practice. Download a new ebook: […]
Mobile marketing can take so many shapes! Today we prepared for you a list of 10 amazing campaigns that will help you see how in many ways you can exploit the mobile. They include apps, rich media, video, social media, and many others. Let us know which one you like most. All you need to […]
We’re addicted to productivity boosting. Like literally: developers in Silicon Valley take small amounts of LSD to keep their imagination active and efficiency high. But also we, ordinary, LSD-deprived mortals have our little sins, such as compulsive searching for new productivity hacks. But such search is a road to nowhere. Luke Muehlnauser has walked it […]
[A post by Steve Kellogg] Here are, what I consider to be 3 key transformational digital marketing strategies for 2016. I believe they are key because they align to 3 of the most talked about and most impactful digital marketing trends that many analysts, tech vendors and thought leaders are predicting. They are designed to […]
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Since the beginning of the year, over 200 large Enterprises worldwide implemented SALESmanago i.a. Aegon, DeLonghi, Braun, and Cinépolis. SALESmanago Marketing Automation platform becomes the first choice for big companies looking for an all-in-one solution to engage their customers. And mainly thanks to the fast growth of sales in the Enterprise segment, SALESmanago boasts today […]
It might be a surprise, but blockchain, the breakthrough technology that many of us still didn’t quite manage to understand, is celebrating its anniversary as it was invented a decade ago. It surely has been on everyone’s lips in the last few years, but we still don’t really feel the impact it can have on […]
Although the summer full of exciting experiences is over, it doesn’t mean that SALESmanago slows down! Recently on our blog we talked a lot about new features in our Marketing Automation system, such as the new contact card, but now it’s time to share with our readers some information regarding the companies that have started […]
For the last 7 years, Europeans willingly were buying products online from foreign sellers. Germany, Austria, Lithuania, and Slovakia proved to be the most convinced of cross-border trade. Polish people seemed to be more enthusiastic about e-stores in their homeland’s market. What can have an impact on decisions regarding the selection of products from foreign sellers? […]
There has never been a better time for marketing. We have a variety of effective tools and methods available that help to know better the needs of the audience and the ways to reach it, a multitude of channels, free access to education materials – everything that makes delivering satisfying results much easier than for […]
Customize your audience There are many things that make Event Marketing very similar to a standard B2B model of building Buyer Persona. For instance, the reasons for a low frequency during an event are very similar to the reasons for an empty email box without proposals from potential customers. You’re […]
The contact card is the heart of SALESmanago CRM module and a real control panel that has undergone some serious changes recently! Check the modifications we’ve made to make the access to the data on contact card even more seamless and adapted to the individual needs of every user of our system. What is the […]
If you happen to browse through the tech and business sections of magazines and websites, you certainly have encountered the dominant enthusiastic narrative around tech startups. They’re almost always described as innovative, revolutionary, and of course so cool and hipster, and so on. But it’s time to stop that hype and say the truth: many […]
In 2018 marketing agencies have a real problem to solve. Decision makers look to excel more often than a couple of years ago. This is the main reason why the most impressive agencies changed strategy on lead generation and show hard data, like CFOs of corporations on meetings with potential customers. Read how to manage […]
As every month, it’s a pleasure to present companies that have chosen our Marketing Automation platform and joined the group of our customers in August. Among SALESmanago new customers there are organizations of all sizes, representing a variety of industries. We are so happy to start cooperation with every single one of them! Take […]