Posts from category: Marketing Automation


8 Tips for Handling Upset Customers

Tension, complaints, and anger are inseparable from any relationship, including the one you have with your clients. The crisis will happen. The upset user will call or write to shout out their disappointment. You can’t hide from it, you can’t avoid it, but you can be prepared. Read our tips to get ready. Turn visitors […]

Sex Sells? How Provocative Ads Work and 7 Examples of Spicy Campaigns

Sex gets attention. We are biologically determined to notice sex content as relevant – it’s about the survival of the species. After 50 years of testing ads, Gallup&Robinson could tell that “the use of the erotic is a significantly above-average technique in communicating with the marketplace”, “although one of the more dangerous for the advertiser”. […]

26 Posts about Marketing You Must Read (The Best of December and 2015)

Let’s go straight to the meat. Here is a list of the most interesting posts about marketers and for marketers. Apart from our monthly list, we prepared also the top of the year so that you won’t miss the excellent reading. The post we included are very diverse: some are step by step guides, some […]

Top 7 Inspirational Christmas Ads

Christmas is a time when marketers gift their customers with special campaigns, lifting the holiday spirit. What have they prepared for us? Obviously, the family is the main topic. The ads show empathy, love, and care. But some of them try to address the subject ironically, showing the dark side of spending so much time […]

Alerts in Marketing Automation: use them to increase sales in B2B

For B2B sales alerts are one of the most precious Marketing Automation feature, helping salespeople react in the real time: just when a lead shows a need to learn more or to buy. That way you can approach your user according to her pace. See how to use alerts in practice. Download a new ebook: […]

Top 10 Mobile Marketing Campaigns: case studies

Mobile marketing can take so many shapes! Today we prepared for you a list of 10 amazing campaigns that will help you see how in many ways you can exploit the mobile. They include apps, rich media, video, social media, and many others. Let us know which one you like most. All you need to […]

2016 Digital Marketing Trends, Strategies and Tactics by Steve Kellogg

[A post by Steve Kellogg] Here are, what I consider to be 3 key transformational digital marketing strategies for 2016. I believe they are key because they align to 3 of the most talked about and most impactful digital marketing trends that many analysts, tech vendors and thought leaders are predicting. They are designed to […]

Why large Enterprise customers choose SALESmanago to automate their marketing?
Why large Enterprise customers choose SALESmanago to automate their marketing?

Since the beginning of the year, over 200 large Enterprises worldwide implemented SALESmanago i.a. Aegon, DeLonghi, Braun, and Cinépolis. SALESmanago Marketing Automation platform becomes the first choice for big companies looking for an all-in-one solution to engage their customers. And mainly thanks to the fast growth of sales in the Enterprise segment, SALESmanago boasts today […]

Can blockchain revolutionize digital marketing?
Can blockchain revolutionize digital marketing?

It might be a surprise, but blockchain, the breakthrough technology that many of us still didn’t quite manage to understand, is celebrating its anniversary as it was invented a decade ago. It surely has been on everyone’s lips in the last few years, but we still don’t really feel the impact it can have on […]

New SALESmanago customers: Aegon, Mintishop and others
New SALESmanago customers: Aegon, Mintishop and others

Although the summer full of exciting experiences is over, it doesn’t mean that SALESmanago slows down! Recently on our blog we talked a lot about new features in our Marketing Automation system, such as the new contact card, but now it’s time to share with our readers some information regarding the companies that have started […]

Online shopping – the end of economic patriotism? And Germany is the leader here.
Online shopping – the end of economic patriotism? And Germany is the leader here.

For the last 7 years, Europeans willingly were buying products online from foreign sellers. Germany, Austria, Lithuania, and Slovakia proved to be the most convinced of cross-border trade. Polish people seemed to be more enthusiastic about e-stores in their homeland’s market. What can have an impact on decisions regarding the selection of products from foreign sellers?   […]

Give up your marketing because it sucks
Give up your marketing because it sucks

There has never been a better time for marketing. We have a variety of effective tools and methods available that help to know better the needs of the audience and the ways to reach it, a multitude of channels, free access to education materials – everything that makes delivering satisfying results much easier than for […]

CRM adapted to your needs: new contact card in SALESmanago
CRM adapted to your needs: new contact card in SALESmanago

The contact card is the heart of SALESmanago CRM module and a real control panel that has undergone some serious changes recently! Check the modifications we’ve made to make the access to the data on contact card even more seamless and adapted to the individual needs of every user of our system. What is the […]

Do we really need all those startups?
Do we really need all those startups?

If you happen to browse through the tech and business sections of magazines and websites, you certainly have encountered the dominant enthusiastic narrative around tech startups. They’re almost always described as innovative, revolutionary, and of course so cool and hipster, and so on. But it’s time to stop that hype and say the truth: many […]

How to increase the value of your service with Partnership Program
How to increase the value of your service with Partnership Program

In 2018 marketing agencies have a real problem to solve. Decision makers look to excel more often than a couple of years ago. This is the main reason why the most impressive agencies changed strategy on lead generation and show hard data, like CFOs of corporations on meetings with potential customers. Read how to manage […]