SALESmanago, a cloud based online marketing automation company that enables eCommerce and B2C clients to increase customer engagement and conversion rates, today announced that it has closed a $6 million round of funding from 3TS Capital Partners. With the investment, SALESmanago will continue to build out its technology platform and fuel its further expansion in […]
Posts from category: Marketing Automation
Do you use Google Docs as a note-taking device with a nice sharing option? Most of marketers do, but they miss fantastic features that increase productivity, help focus and create beautiful documents. Want to tap into that hidden potential? Here is how. Download Free Ebook and Win the Zero Moment of Truth. Useful keyboard […]
90% of consumers claim that their shopping decisions are influenced by reviews and recommendations of other users (source: Marketingland/ Dimensional Research). It concerns not only ecommerce – 48% of consumers use smartphones in physical stores. Reviews boost conversions and support SEO (it’s a fresh, original content after all). But to encourage product reviews? Internet of Things […]
Candy bar you added to the cart or a blouse you bought on your way back from work. As much as 60% of our purchases are unplanned (40 – 80%, depending on product category). 87% of Americans admits to impulsive buying. Millenials do it 52% more often that other age groups. 10 Ideas for Omnichannel […]
Marketing Automation was originally dedicated to B2B companies, but ecommerce adapted some of its solutions, which turned out to deliver great results. Learn how e-commerce can benefit from skillfully implemented automation and what features can be quickly implemented to drive amazing results. Create Amazing Shopping Experience. Download Free Ebook Use scoring to select your […]
77% of B2B marketers use case studies, and 58% says that it drives results (Content Marketing Institute, 2015). At the same time, most of them declare that it’s the hardest type of content to produce. To help with that, we prepared a guide, in which we break the process of creating a case study down […]
Are you sometimes wondering if your CTAs aren’t wearing caps of invisibility? They go unnoticed; they don’t convert. Why? We examine the most common CTA mistakes, starting from a popular misconception that CTAs should be short. Then we will talk about what lowers button visibility, matching the message to the recipient, and testing. Win Zero […]
B2B marketers, get ready for Snapchat! Although now it’s a platform for youngsters, soon the niche app will go mainstream and attract the older audience, just as it happened with Facebook or Twitter. In no longer than 2 years your customers will be there, but Snapchat will probably be much more crowded with marketing messages. […]
What drives sales today? User recommendations, pre-shopping and real-time marketing addressing consumers’ research. The concept of Zero Moment of Truth explains the process. But let’s start with the definition of the Moment of Truth. The term was coined by Procter & Gamble CEO A.G. Lafley. He wrote: “The best brands consistently win two moments of […]
Who were they before they become great entrepreneurs we know today? The road to success doesn’t always lead through a start-up garage where immortal ideas are born. Sometimes the beginnings are more pedestrian and surprising. Future businessmen sell newspapers and candies, think about a pianist career, take up modeling, drive an ambulance or do your […]
Are you already familiar with Workflow, a marketer’s best friend? It’s a Marketing Automation feature that takes a lot of work off a marketer’s shoulders and saves a good deal of time, as it allows to create entire automated and versatile campaigns in every channel (whether it’s email, website banners, Web Push or SMS). In […]
New Enterprise customers are choosing SALESmanago, AI powered Marketing Automation platform. In December 2018 the software was chosen by Portuguese Galp Group with over 16 billion EUR revenue and almost 7000 people employed and second is Postnord, the largest post and logistics company in the Nordics with over 4 billion EUR revenue and 38 000 […]
Are sure you get the right ROI from investment in your marketing? With recently introduced in SALESmanago brand new fully configurable analytical dashboards you will finally get the answer. The dashboards are fully configurable and will enable you to build personalized datasets for you CEO, sales manager or your marketing team. Personalized dashboards: all […]
Marketing Automation platforms are getting increasingly more popular, as we can observe in SALESmanago as each month we start cooperation with new companies that are successful in their industries and have great ambitions for the future. The market is becoming more and more aware of the fact that the correctly implemented and skillfully used marketing […]
Last month, like every year, we enjoyed the Black Friday bargains, and now, a few weeks before Christmas, the shopping fever reaches its peak. The holiday season is usually the time of rampant consumerism. Nevertheless, in recent years, we have been observing the apparition of new trends that negate the existing consumer lifestyle. This happens […]
AIK Football enters into a cooperation with SALESmanago and Data Talks as a consulting agency. The scope of the cooperation extends to an investment in Marketing Automation to strategically improve fan engagement. The recent Swedish champion AIK Football aims to gain a better understanding of supporters’ interests and personalize communication to increase ticketing- and merchandising […]
![How to leverage the segmentation and automatic mailings to increase the effectiveness of communication with customers by 300% [Chroma Case Study]](https://blog.salesmanago.com/wp-content/uploads/2018/11/grafika1-1024x536.png)
Chroma – a SALESmanago Marketing Automation customer from Poland – wanted to personalize their communication with the customers and improve its effectiveness. In comparison to the mass mailings they were sending before, the solutions implemented have brought a 200% increase of CTR in segmented emails, 300% increase of CTR in automatic emails and 350% increase […]
It’s a marketer’s job to make us buy a product or a service. And in marketing, like in love and war, all is fair. In order to influence our shopping decisions, marketers have developed some widespread techniques that sometimes involve a little bit of manipulation or subtle subliminal messages that convince you to buy the […]
![Optimize your Marketing Automation in only 7 steps with SALESmanago Growth hacking team! [INFOGRAPHIC]](https://blog.salesmanago.com/wp-content/uploads/2018/11/growthhacking_marketingautomation-1024x536.png)
Marketing Automation is a powerful tool that if used well, can bring a multitude of benefits for the company – starting with the increased effectiveness of email communication to boosting profits. But what if you are not really sure whether you really use to good all possibilities? SALESmanago has a solution for you: Growth hacking, […]
With a great joy and satisfaction, we share the list of the companies that joined the group of SALESmanago customers in October. We are proud that apart from the renowned fashion and beauty brands, online stores and services companies, there are also smaller businesses from many industries. This is a sign that our Marketing Automation […]