Do you use Google Docs as a note-taking device with a nice sharing option? Most of marketers do, but they miss fantastic features that increase productivity, help focus and create beautiful documents. Want to tap into that hidden potential? Here is how. Download Free Ebook and Win the Zero Moment of Truth. Useful keyboard […]
Posts from category: Marketing Automation
90% of consumers claim that their shopping decisions are influenced by reviews and recommendations of other users (source: Marketingland/ Dimensional Research). It concerns not only ecommerce – 48% of consumers use smartphones in physical stores. Reviews boost conversions and support SEO (it’s a fresh, original content after all). But to encourage product reviews? Internet of Things […]
Candy bar you added to the cart or a blouse you bought on your way back from work. As much as 60% of our purchases are unplanned (40 – 80%, depending on product category). 87% of Americans admits to impulsive buying. Millenials do it 52% more often that other age groups. 10 Ideas for Omnichannel […]
Marketing Automation was originally dedicated to B2B companies, but ecommerce adapted some of its solutions, which turned out to deliver great results. Learn how e-commerce can benefit from skillfully implemented automation and what features can be quickly implemented to drive amazing results. Create Amazing Shopping Experience. Download Free Ebook Use scoring to select your […]
77% of B2B marketers use case studies, and 58% says that it drives results (Content Marketing Institute, 2015). At the same time, most of them declare that it’s the hardest type of content to produce. To help with that, we prepared a guide, in which we break the process of creating a case study down […]
Are you sometimes wondering if your CTAs aren’t wearing caps of invisibility? They go unnoticed; they don’t convert. Why? We examine the most common CTA mistakes, starting from a popular misconception that CTAs should be short. Then we will talk about what lowers button visibility, matching the message to the recipient, and testing. Win Zero […]
B2B marketers, get ready for Snapchat! Although now it’s a platform for youngsters, soon the niche app will go mainstream and attract the older audience, just as it happened with Facebook or Twitter. In no longer than 2 years your customers will be there, but Snapchat will probably be much more crowded with marketing messages. […]
What drives sales today? User recommendations, pre-shopping and real-time marketing addressing consumers’ research. The concept of Zero Moment of Truth explains the process. But let’s start with the definition of the Moment of Truth. The term was coined by Procter & Gamble CEO A.G. Lafley. He wrote: “The best brands consistently win two moments of […]
Who were they before they become great entrepreneurs we know today? The road to success doesn’t always lead through a start-up garage where immortal ideas are born. Sometimes the beginnings are more pedestrian and surprising. Future businessmen sell newspapers and candies, think about a pianist career, take up modeling, drive an ambulance or do your […]
Can you smell roses and candies? Can you see teddy bears holding huge hearts? It’s Valentine’s Day lurking around the corner! And even if you celebrate the 14th February feast of love ironically, it’s an excellent opportunity to talk to your customers and engage them in the discussion about love. Do You Win the Zero […]
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How long have you watched TV this week? And how many hours a week you dedicated to this activity in, let’s say, 2005? And in 1995? If this number has decreased over the years, you are not the only one. In general, similar to other traditional media, the TV industry nowadays is seeing some trends […]
We talked about importance of language when discussing Alan Weiss’ persuasion pyramid applied to Lead Nurturing. Today we prepared for you a list of 8 words or rather bad language habits to avoid in marketing communication. They might seem harmless, but really can ruin carefully built message. Do you like writing in passive voice? Do […]
Maintaining almost 100% growth over 6 years? Growing 4 times faster than the market? Overtaking competition in terms of technological solutions and features? Building almost organically a company valued almost 100 mln Euro in 5 years? Entering the exclusive SaaS club with 10 mln Euro ARR? We are pleased to share the fundamental ideas behind […]
![New SALESmanago customers: Joma, PostNord, Big Star, and many more [December 2018]](https://blog.salesmanago.com/wp-content/uploads/2019/01/customers_december-1024x690.jpeg)
The new year has finally come, but the memories of 2018 are still vivid, so it’s the perfect moment to sum up the last month of this memorable year. As you may have already heard, December was a significant month for SALESmanago because we signed agreements with some of the biggest European enterprises. Many more […]
Are you already familiar with Workflow, a marketer’s best friend? It’s a Marketing Automation feature that takes a lot of work off a marketer’s shoulders and saves a good deal of time, as it allows to create entire automated and versatile campaigns in every channel (whether it’s email, website banners, Web Push or SMS). In […]
New Enterprise customers are choosing SALESmanago, AI powered Marketing Automation platform. In December 2018 the software was chosen by Portuguese Galp Group with over 16 billion EUR revenue and almost 7000 people employed and second is Postnord, the largest post and logistics company in the Nordics with over 4 billion EUR revenue and 38 000 […]
Are sure you get the right ROI from investment in your marketing? With recently introduced in SALESmanago brand new fully configurable analytical dashboards you will finally get the answer. The dashboards are fully configurable and will enable you to build personalized datasets for you CEO, sales manager or your marketing team. Personalized dashboards: all […]
Marketing Automation platforms are getting increasingly more popular, as we can observe in SALESmanago as each month we start cooperation with new companies that are successful in their industries and have great ambitions for the future. The market is becoming more and more aware of the fact that the correctly implemented and skillfully used marketing […]
Last month, like every year, we enjoyed the Black Friday bargains, and now, a few weeks before Christmas, the shopping fever reaches its peak. The holiday season is usually the time of rampant consumerism. Nevertheless, in recent years, we have been observing the apparition of new trends that negate the existing consumer lifestyle. This happens […]
AIK Football enters into a cooperation with SALESmanago and Data Talks as a consulting agency. The scope of the cooperation extends to an investment in Marketing Automation to strategically improve fan engagement. The recent Swedish champion AIK Football aims to gain a better understanding of supporters’ interests and personalize communication to increase ticketing- and merchandising […]