Contemporary consumers go through 90% of Buyer’s Journey on their own before reaching out to the salesperson. The way to purchase gets less and less linear: customers use multiple devices, move between the channels, migrate between online and offline. Today you probably see much more variants of buyer’s journey that you used to see in […]
Posts from category: Marketing Automation
Marketers fear that Big Data trend will deprive them of the most valuable aspects of their work: creativity, imagination, and thinking out of the box. Math Men replace Mad Men. We no longer need inspirational marketers who wait for their muse to strike them with an incredible idea. Forget Madison Avenue and welcome to the […]
Push notifications – they come in a wide variety and are a bite-sized, like tapas. They are made to inform, intrigue and push users to make further actions. There is no other medium which has the ability to grant you this dialogue – like communication with users. You can say hi, ask a quick question, and react for […]
At the end of the month, we deliver the best pieces on marketing. If you haven’t read them, make yourself a cup of tea, relax and get inspired. Feel free to let us know what have you share posts you liked most in comments! Why Your Blog Fails? Jodi Harris from Content Marketing Institute […]
Marketing Automation revolutionizes many areas of business, but does it turn marketers into better or worse versions of themselves? You know, a layman associates marketing technology with spamming or violating her privacy. What Marketing Automation has to do with it? Has it, as it is commonly accused, changed us into spammers? Automation is a two-edged sword, […]
Americans love loyalty programs. In most households, you will find 23 membership cards. And the number increases! You want to make sure that your program will stand out and attract customers’ attention in such a crowd? Here’s how. Win the Zero Moment of Truth with Marketing Automation. Download free ebook to leverage the power of […]
Do you take inbound marketing for granted? More and more marketers start to question that paradigm. Inbound, founded on Seth Godin’s idea of permission marketing, promises that marketers don’t have to interrupt consumers, but deliver them useful information when needed. Such approach entails switching attention from aggressive push methods (telemarketing, banners, popups) to content, SEO, […]
Why do we close the deals? How does it happen? Imagine a sales rep in a brick-and -mortar store or on a meeting with a B2B prospect. She doesn’t only recite the script but rather observes and analyzes her interlocutor’s behavior. Not only the words, but also subtle body language messages that reveal more than […]
To gate or not to gate: this is a question. Opinions are split. Some advocate for putting forms to capture leads before your valuable materials and others claim it’s better to let tour users read, distribute and share your pieces freely. We examine both approaches. Lead Nurturing Bible. Download for free 1. Philosophy […]
First months with Marketing Automation could be tough. With so many options and features to use, where should you begin? How to avoid mistakes that might backfire later? What features should be implemented first? How to prepare your team for a change? We present a practical guide. Win the Zero Moment of Truth with Marketing Automation. […]
Wearesocial, the global social media marketing, and communications provider estimates we’ve surpassed the 4 billion email users worldwide, and, according to Wordstream, every dollar spent on e-mail marketing translates into $44 of revenue, that’s an ROI of 4,400 %! Some marketers, however, are still reluctant when it comes to launching a newsletter. How to fix […]
Read about our Case Studies to find out how SALESmanago can make a real impact to business. About the company Drogeria Pigment is a unique and niche brand of natural and organic cosmetics, in which a significant role is played by valuable compositions. It is a Polish company that proudly supports and promotes native producers […]
The digital paradigms have quickly shifted from SEO being ahead of the marketing game, to Social Media abruptly taking over. For the upcoming years, chat bots, and its inevitable advantage as a quick and effective communication channel will likely earn the top spot among the essential tools to boost up businesses’ ROI. Though, as we […]
1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]
How to efficiently reach the three biggest age groups in the society, Generations X, Y and Z? – finding an answer to this question it’s a struggle of every marketer. Each of those groups has different shopping behaviors, habits, ways of looking for information, preferred communication channels. When planning marketing strategy targeted to the chosen […]
Recent months at SALESmanago have been very productive. Our product, infrastructure, as well as other useful tools are being continually developed. We are improving the product itself – we add new features which make marketer’s work valuable and effective. Our internal tools and infrastructure are being developed too. Features At the end of 2018 […]
Is Artificial Intelligence the future of marketing? Nowadays is a statement repeated over and over by almost everyone in the industry. But isn’t it more adequate to say that AI is already the present of marketing? AI taking over the marketing industry The recent MSL Group Powered by AI report states that managers in […]
Traditionally, Lead Nurturing has been a B2B approach. Marketers seem to believe that B2C customers are more impulsive and less rational, but it can hurt you to underestimate buyers’ analytical skills and hunger for knowledge. As well as they want a simple and intuitive procedure and navigation, they need information and arguments that will help […]
When you type “how to automate…” in Google search box, one of the first search suggestions says “how to automate the boring stuff”. Indeed – the boring stuff, repetitive, arduous, but necessary tasks are the burden that we wish to get rid off with help of some magic tricks. The same applies to marketing activities. […]
You may have noticed that both marketing and the entire sales process is really similar to everyday life. And the best example to show it’s true is the… the “process” of dating. Surprised? When you meet a new person, you want to make the first move, introduce yourself and get some contact information in order […]