Posts from category: Marketing Automation


Big Data Marketing is Not What You Think

Marketers fear that Big Data trend will deprive them of the most valuable aspects of their work: creativity, imagination, and thinking out of the box. Math Men replace Mad Men. We no longer need inspirational marketers who wait for their muse to strike them with an incredible idea. Forget Madison Avenue and welcome to the […]

The Ultimtate Guide to PUSH Notifications

Push notifications – they come in a wide variety and are a bite-sized, like tapas. They are made to inform, intrigue and push users to make further actions. There is no other medium which has the ability to grant you this dialogue – like communication with users. You can say hi, ask a quick question, and react for […]

Top 13 Posts on Marketing (March 2016)

At the end of the month, we deliver the best pieces on marketing. If you haven’t read them, make yourself a cup of tea, relax and get inspired. Feel free to let us know what have you share posts you liked most in comments!   Why Your Blog Fails? Jodi Harris from Content Marketing Institute […]

Automation changes marketing. For better or for worse?

Marketing Automation revolutionizes many areas of business, but does it turn marketers into better or worse versions of themselves? You know, a layman associates marketing technology with spamming or violating her privacy.  What Marketing Automation has to do with it? Has it, as it is commonly accused, changed us into spammers? Automation is a two-edged sword, […]

9 Steps to Profitable Loyalty Program (That Customers Love)

Americans love loyalty programs. In most households, you will find 23 membership cards. And the number increases! You want to make sure that your program will stand out and attract customers’ attention in such a crowd? Here’s how. Win the Zero Moment of Truth with Marketing Automation. Download free ebook to leverage the power of […]

Intrigue, Empathy, Humanity. What Comes After Inbound Marketing?

Do you take inbound marketing for granted? More and more marketers start to question that paradigm. Inbound, founded on Seth Godin’s idea of permission marketing, promises that marketers don’t have to interrupt consumers, but deliver them useful information when needed. Such approach entails switching attention from aggressive push methods (telemarketing, banners, popups) to content, SEO, […]

Pros and Cons of Gated Content

To gate or not to gate: this is a question. Opinions are split. Some advocate for putting forms to capture leads before your valuable materials and others claim it’s better to let tour users read, distribute and share your pieces freely. We examine both approaches. Lead Nurturing Bible. Download for free     1. Philosophy […]

Your First Month with Marketing Automation. How to start?

First months with Marketing Automation could be tough. With so many options and features to use, where should you begin? How to avoid mistakes that might backfire later? What features should be implemented first? How to prepare your team for a change? We present a practical guide. Win the Zero Moment of Truth with Marketing Automation. […]

4 Tips to Fight Marketing Fatigue

I’m fed up. I get too much. More than I can swallow. Please, just stop. Please, or I’ll unsubscribe. Maybe opting out is the only option for us right now. I’m just too tired, too exhausted. You overwhelm me! Does it happen to you? Don’t worry; it’s not unusual, although marketers rarely find time and […]

Find out how Yves Rocher implemented omnichannel marketing automation strategy across key European markets with SALESmanago
Find out how Yves Rocher implemented omnichannel marketing automation strategy across key European markets with SALESmanago

On May 14th, Karol Bzymek – Digital and IT Director at Yves Rocher, will be talking about how SALESmanago increased the effectiveness of marketing activities and how it helps to implement the company’s digital strategy in key European markets. Join the webinar and learn how the implementation of marketing automation on the local market evolved […]

How to create an effective email newsletter
How to create an effective email newsletter

Wearesocial, the global social media marketing, and communications provider estimates we’ve surpassed the 4 billion email users worldwide, and, according to Wordstream, every dollar spent on e-mail marketing translates into $44 of revenue, that’s an ROI of 4,400 %! Some marketers, however, are still reluctant when it comes to launching a newsletter. How to fix […]

Quick Guide to CRM – CRM Basics
Quick Guide to CRM – CRM Basics

 1. What CRM is? Marketing and sales are all about the customers and the way companies approach them. Regardless of the business you manage, you most likely gather data about them. Starting with their e-mail addresses or simply name and surname, ending with the value of their latest purchase or personal preferences. Such data needs […]

How to reach Generations X, Y and Z: marketing tips
How to reach Generations X, Y and Z: marketing tips

How to efficiently reach the three biggest age groups in the society, Generations X, Y and Z? – finding an answer to this question it’s a struggle of every marketer. Each of those groups has different shopping behaviors, habits, ways of looking for information, preferred communication channels. When planning marketing strategy targeted to the chosen […]