Cracow’s beauty shines the most in the Spring. Therefore we’ve decided to set a new date for the 2017’s most prestigious marketing event! Marketing Automation Congress is officially rescheduled for 26th April 2017. Our goal is to deliver the latest insights into marketing trends, present the newest tools, and show how to bring them all […]
Posts from category: Marketing Automation
Last week we shared with you the first part of digital marketer’s glossary. Today we give you part 2! In-app notifications – Messages communicated inside the application, not by SMS or push notifications. It means that to read them, user needs to open an app. Lead Management – B2B term meaning contact managing system, set […]
Marketing automation provides the opportunity to target prospects more accurately in less time. However, without the right content, marketing automation quickly turns into spam, cold calls, and junk mail, targeting the same people over and over with the same unwelcome message. Marketing automation needs content marketing to deliver the right content, to the right person, […]
Alan Turing, Ada Lovelace, Nicola Tesla. It’s only three of the thousands of names responsible for a modern digital revolution. A lot has changed since the first steps leading to the creation of a thinking machine. Computers that used to send space crews to the Earth’s orbit, now fit into a pocket, the Internet is […]
You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. For a while, we had this problem at Process Street. We followed the best practices from the pros, like Neil Patel and Brian […]
In her book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, Marie Kondo writes, that her decluttering studies begun on a full-scale when she was in the junior high school. She used to work using the one-day-one-place method; on Mondays – her room, on Tuesdays – her sister’s room, etc. […]
The first law of shitty emails is – if you don’t know how to catch a fish you won’t be able to catch a customer via email. Seriously! What’s wrong with you guys? I open my inbox, and instantly want to delete all incoming messages. And if I, by mistake, open one – I want […]
Fact: bulk emails don’t work. You prepare a newsletter, add some specials, some articles, Customer Service phone number and press “send to all.” A few days after, you check stats (expecting OR to be at least 40%) and oops-a-daisy: OR=5%, CtR=0,8%. It’s not even because the customers are pickier these days. Of course, we have […]
If you know how to look, you can find the valuable lessons pretty much everywhere – on the internet, in books, movies, TV series, case studies, and even while walking your dog. Make yourself a challenge this week – find a topic related to your business, and find as many tips how to improve it […]
Marketing Automation pairs well with SMB. It works as good as in huge companies and worldwide corporations. They are the ones that had the biggest percentage – 80% – of marketing automation implementation rate in the US. We advice how to use marketing automation software in SMB. Check if ti works for you! Simple interfaced […]
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![[Webinar] New face of AI in ecommerce campaigns](https://blog.salesmanago.com/wp-content/uploads/2020/02/rsz_ai-20feb-2en.jpg)
Almost everyone knows that information about customer visits and purchases in the store can be used to build advanced product recommendations. What new opportunities based on AI are opening up for companies using marketing automation solutions? Join the presentation hosted by Marketing Automation Strategy Director and learn: what data is used to build […]
Competition is often associated with stress or rivalry, but it is also a great opportunity for the company. It positively affects the effectiveness of employees, allows for better analysis of the market, and Competitive Advertising between companies positively affects the customers and their brand reception. Competition increases mobilization, efficiency and allows to […]
Are ads lying? Well, that’s the topic that can be discussed, but John Austin would consider this pointless. In his opinion, we should examine individual statements not in terms of what they mean, but rather how they affect people. Every flagship smartphone comes along with strange, new ritual: an online brawl between fans […]
“There are no miracles!” David Hume, one of the greatest thinkers of Scottish Enlightenment, would say. His uncompromisingly sceptical philosophy was directed against claims of religion and metaphysics. But in more down-to-earth matters, it can also be very useful. For a Scotsman, the basis of our knowledge is experience. But what does […]
![[Case Study] Trionic – 400% ROI & 250% higher CTR](https://blog.salesmanago.com/wp-content/uploads/2020/01/trionic-logo.png){kind=logo}
Trionic offers high-quality, modern walking support since 2006. The company aims at providing people who need walking support with better opportunities to lead an active lifestyle and increase the possibility to be outdoors. Goal of marketing automation in Tritonic was to adapt relevant content to the age as well as illness-diversified audience. […]
In recent years, the online purchasing process has undergone profound changes, and companies that are not following shift in customer behavior and expectations are falling behind. During the webinar Aleksander Skałka will show what solutions for personalization of online buying process are standard now and what new will the 2020 bring. Join […]
For centuries, philosophers have wondered what the truth is and how we should act. It was only in the 19th century that a few American philosophers thought that these were bad questions: more important one is “what is the result of it?” Bookshelves are drowning with a flood of hundreds of books that […]
![[Case Study] Freeshop – 185% growth of number of new transactions & 125% increase in OR](https://blog.salesmanago.com/wp-content/uploads/2020/01/freeshop-logo-jpg-mini.png){kind=logo}
Freeshop is a well-established, rapidly-growing Italian online retailer of consumer electronics. They have been operating since 2001 and are ranked as one of the top universal online sellers by the German Institute of Quality and Finance. Their mission statement is convenience of service and putting the client in the center of their work, […]
Do you want to “make a lot of money” in the new year? Or maybe you are planning to “improve your qualifications”? Come on, these plans can’t work by definition. For hundreds of years, scientists have been convinced that the role of science is to gather evidence that a certain thesis is […]
Expansion into foreign markets is a tempting prospect for many companies, as they can increase their profits and scale of business. Yet, many of them fail to do so by copying the same solutions that worked well in their home market. Most of these companies underestimate the power of cultural differences, which may […]