It is necessary for the platform to constantly change in order to meet growing expectations of our clients. Read about our new features: >> Web Push Notifications – enables to conduct communication in a custom way, even with anonymous users. It only takes for a contact to visit a monitored website and agree to receive […]
Posts from category: Marketing Automation
Cracow’s beauty shines the most in the Spring. Therefore we’ve decided to set a new date for the 2017’s most prestigious marketing event! Marketing Automation Congress is officially rescheduled for 26th April 2017. Our goal is to deliver the latest insights into marketing trends, present the newest tools, and show how to bring them all […]
Last week we shared with you the first part of digital marketer’s glossary. Today we give you part 2! In-app notifications – Messages communicated inside the application, not by SMS or push notifications. It means that to read them, user needs to open an app. Lead Management – B2B term meaning contact managing system, set […]
Marketing automation provides the opportunity to target prospects more accurately in less time. However, without the right content, marketing automation quickly turns into spam, cold calls, and junk mail, targeting the same people over and over with the same unwelcome message. Marketing automation needs content marketing to deliver the right content, to the right person, […]
Alan Turing, Ada Lovelace, Nicola Tesla. It’s only three of the thousands of names responsible for a modern digital revolution. A lot has changed since the first steps leading to the creation of a thinking machine. Computers that used to send space crews to the Earth’s orbit, now fit into a pocket, the Internet is […]
You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. For a while, we had this problem at Process Street. We followed the best practices from the pros, like Neil Patel and Brian […]
In her book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, Marie Kondo writes, that her decluttering studies begun on a full-scale when she was in the junior high school. She used to work using the one-day-one-place method; on Mondays – her room, on Tuesdays – her sister’s room, etc. […]
The first law of shitty emails is – if you don’t know how to catch a fish you won’t be able to catch a customer via email. Seriously! What’s wrong with you guys? I open my inbox, and instantly want to delete all incoming messages. And if I, by mistake, open one – I want […]
Fact: bulk emails don’t work. You prepare a newsletter, add some specials, some articles, Customer Service phone number and press “send to all.” A few days after, you check stats (expecting OR to be at least 40%) and oops-a-daisy: OR=5%, CtR=0,8%. It’s not even because the customers are pickier these days. Of course, we have […]
If you know how to look, you can find the valuable lessons pretty much everywhere – on the internet, in books, movies, TV series, case studies, and even while walking your dog. Make yourself a challenge this week – find a topic related to your business, and find as many tips how to improve it […]
![[Case Study] Trionic – 400% ROI & 250% higher CTR](https://blog.salesmanago.com/wp-content/uploads/2020/01/trionic-logo.png){kind=logo}
Trionic offers high-quality, modern walking support since 2006. The company aims at providing people who need walking support with better opportunities to lead an active lifestyle and increase the possibility to be outdoors. Goal of marketing automation in Tritonic was to adapt relevant content to the age as well as illness-diversified audience. […]
In recent years, the online purchasing process has undergone profound changes, and companies that are not following shift in customer behavior and expectations are falling behind. During the webinar Aleksander Skałka will show what solutions for personalization of online buying process are standard now and what new will the 2020 bring. Join […]
For centuries, philosophers have wondered what the truth is and how we should act. It was only in the 19th century that a few American philosophers thought that these were bad questions: more important one is “what is the result of it?” Bookshelves are drowning with a flood of hundreds of books that […]
![[Case Study] Freeshop – 185% growth of number of new transactions & 125% increase in OR](https://blog.salesmanago.com/wp-content/uploads/2020/01/freeshop-logo-jpg-mini.png){kind=logo}
Freeshop is a well-established, rapidly-growing Italian online retailer of consumer electronics. They have been operating since 2001 and are ranked as one of the top universal online sellers by the German Institute of Quality and Finance. Their mission statement is convenience of service and putting the client in the center of their work, […]
Do you want to “make a lot of money” in the new year? Or maybe you are planning to “improve your qualifications”? Come on, these plans can’t work by definition. For hundreds of years, scientists have been convinced that the role of science is to gather evidence that a certain thesis is […]
Expansion into foreign markets is a tempting prospect for many companies, as they can increase their profits and scale of business. Yet, many of them fail to do so by copying the same solutions that worked well in their home market. Most of these companies underestimate the power of cultural differences, which may […]
37% of Britons don’t believe that their work makes a meaningful contribution to the world and 40% of Dutch workers reported that their jobs had no good reason to exist. David Graeber, an author of the book Bullshit Jobs. Theory described the bullshit job, as a form of paid employment that is so […]
In the new WINTER 2020 report by G2 Crowd, SALESmanago has been recognized as a leading software solution in Marketing Automation and three other categories. It also has been named a high performer in A/B Testing, Marketing Analytics, and Live Chat. G2 Crowd is a leading business review platform, where you can […]
25% eCommerce companies top performing in customer loyalty can retain almost 70% of buyers as the Online Consumer Trends 2019 report shows, while in the worst performing eCommerces only 20% of customers are willing to make two purchases, and only 10% more than three. Find out how marketing automation can help your company to […]
A world in which there are no rules. Where the arguments are replaced by the force. In which betrayal, fraud, and even the evilest crimes are the simplest recipe for power. That’s how Italy looked like in Machiavellian times. And, in many ways, how a modern business looks like. Machiavelli lived in the […]