CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

Strategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking
Strategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking

    By Brian Plackis Cheng, CEO at SALESmanago   Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]

Plateau of Productivity – Business vs AI face off 2024
Plateau of Productivity – Business vs AI face off 2024

    YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.   Plateau of productivity   Tomasz Rożek graduated in physics and journalism from the University […]

Third-Party Cookies Are Here to Stay: Why It Doesn’t Matter Much in 2024
Third-Party Cookies Are Here to Stay: Why It Doesn’t Matter Much in 2024

    Since 2020, Google has been announcing plans to remove third-party cookies from Chrome to enhance user privacy. However, on July 22, Google revealed that they are no longer moving forward with this plan. So, should we even care anymore?   Earlier this year, Google began a phased rollout of third-party cookie deprecation to […]

Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs
Are Your Marketing Strategies Future-Proof? A Mid-Year Check-In for CMOs

    As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to […]