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TOP 15 Posts On Digital Marketing & New Technologies (October 2016)

The period of gray autumn and winter days has come: short days, long nights, which means fewer distractions and more time for the development of professional skills. Let’s use this time well and enjoy the afternoon filled with reading interesting marketing- and tech-related articles.

 

 

 


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1. Infographics have it all

 

An old truth – one picture or diagram says more than a thousand words and additionally has several times more power to attract the traffic to your website. Numerous examples of free tools for infographics creation can be found in this article.

 

2. Web pushes – why you should use them

 

Web push became an important marketing channel. Do you want to learn more about how they work and what results they bring?

 

3. Web Pushes & Marketing Automation?

 

Marketing Automation platforms will help not only to plan and manage the complex educational or promotional campaigns but also to address a message to a large group of anonymous contacts. One of the newest market discoveries are push notifications for browsers. We decided to include them as a new feature to our platform. In this article, we suggest how to use the title combo to reach the anonymous users.

 

4. How to monetize patriotic accents in marketing campaign

 

Can Patriotism be an effective leitmotiv of a marketing campaign? Judge for yourself: this article describes an Indian campaign based on the national emblems.

 

5. Pick your FB target group’s colour

 

Facebook introduces a controversial filter to its Custom Campaigns. Now you can select the target group regarding the ethnic origin of the recipient. Ethical or not? Effective or not? What do you think?

 

6. Cashless society

 

The future will bring the end of cash purchases. You know it. But did you know that it is already a reality in some countries? Scandinavian trendsetter of modernity, Sweden, is the first such country in the world.

 

7. Speed-up airports with AI

 

Security control using Artificial Intelligence (AI)? See how the Bill Gates’ start-up copes with reality. It can shorten the control process down to seconds.

 

8. Autonomic cars are coming

 

Another article about bots and AI. The first attempts to introduce cars that do not need a driver (self-driving vehicles) were started several years ago. There are more and more perfect models, and companies make more accurate analysis according to the law and safety standards. This article provides a strong wrap-up on this topic.

 

9. TOP 10 Android apps in October

 

See the October’s top 10 Android applications, e.g.: a tool for creating GIF files or free mini-courses of LinkedIn.

 

10. You share a viral? Your IQ is low

 

Students at Harvard University examine the citizens of which country will win the competition for the disgraceful highest number of shares of a viral on Facebook. Does sharing virals prove a low IQ number or maybe a high level of social sensitivity of the nation?

 

11. Doctors’ authority is saved
Doctors can sleep peacefully – they are still better in providing diagnoses than machines – as you can read in Huffington Post article.

 

12. Check the features of the new Google’s phone

 

The new Google Pixel is here! Check it out!

 

13. Web’s most popular articles on Poles and Poland

 

We have a patriotic resolution on November 11th (Polish Independence Day): starting today, every month we will publish one post about the achievements of Poles in the field of new technologies. This month’s revelation – bicycle paths, made of a material that absorbs energy from the sun and shines during the night!

 

14. Don’t be a square!

 

It’s hard to admit being boring, but this is the first step of the transformation to a super-brand. Me Marketing Services teaches how to boost the marketing strategy, and not to fall into one bag with a zip code in Kansas. More importantly, the article provides readers with real-life examples of actions.

 

15. Googler explains why Nexus phones won’t get Pixel fingerprint gestures

 

The fingerprint scanner is now available not only for owners of expensive smartphones. Now you can install it as an application for each phone with Android 6.0 and later.

Enjoy the reading!

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

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